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SEO Mastery; Boosting Website Rankings and Maximizing Online Leads

SEO Mastery; Boosting Website Rankings and Maximizing Online Leads

$199.00
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Course access is prepared after purchase and delivered via email
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SEO Mastery: Boosting Website Rankings and Maximizing Online Leads



Course Overview

This comprehensive course is designed to equip you with the knowledge and skills needed to master Search Engine Optimization (SEO) and boost your website's rankings, driving more online leads and sales. Upon completion, participants receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date curriculum
  • Personalized learning approach
  • Practical, real-world applications
  • High-quality content and expert instructors
  • Certificate of Completion issued by The Art of Service
  • Flexible learning schedule and lifetime access
  • User-friendly and mobile-accessible platform
  • Community-driven and gamified learning environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons and progress tracking


Course Outline

Module 1: Introduction to SEO

  • What is SEO and why is it important?
  • Understanding search engines and algorithms
  • Keyword research and planning
  • Setting up an SEO-friendly website

Module 2: On-Page Optimization

  • Optimizing website structure and architecture
  • Writing SEO-friendly content
  • Meta tags, titles, and descriptions
  • Header tags and internal linking
  • Image optimization and alt tags

Module 3: Technical SEO

  • Website speed and performance optimization
  • Mobile-friendliness and responsiveness
  • SSL certificates and HTTPS
  • XML sitemaps and schema markup
  • Robots.txt and crawl budget optimization

Module 4: Link Building and Off-Page Optimization

  • Understanding link equity and authority
  • Guest blogging and content marketing
  • Broken link building and resource pages
  • Reviews and ratings optimization
  • Social signals and brand mentions

Module 5: Local SEO and Google My Business

  • Understanding local search algorithms
  • Google My Business setup and optimization
  • Local citations and directory listings
  • Reviews and ratings optimization for local SEO
  • Local link building and partnerships

Module 6: Analytics and Tracking

  • Google Analytics setup and basics
  • Tracking website traffic and behavior
  • Conversion tracking and goal setting
  • Event tracking and e-commerce tracking
  • SEO audit and technical audit

Module 7: Content Marketing and Strategy

  • Understanding content marketing and its role in SEO
  • Content strategy and planning
  • Content creation and optimization
  • Content promotion and distribution
  • Measuring content success and ROI

Module 8: Advanced SEO Topics

  • Understanding RankBrain and AI in SEO
  • Voice search optimization and featured snippets
  • Video SEO and YouTube optimization
  • Podcast SEO and audio content optimization
  • SEO for e-commerce and online stores

Module 9: SEO Audit and Technical Audit

  • Conducting an SEO audit and technical audit
  • Identifying and fixing technical issues
  • Improving website crawlability and indexability
  • Optimizing website structure and architecture
  • Creating an SEO audit report and recommendations

Module 10: SEO Strategy and Planning

  • Creating an SEO strategy and plan
  • Setting SEO goals and objectives
  • Conducting keyword research and competitor analysis
  • Creating an SEO content calendar and plan
  • Measuring and tracking SEO success and ROI


Certificate of Completion

Upon completing the course, participants receive a Certificate of Completion issued by The Art of Service, demonstrating their mastery of SEO skills and knowledge.

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