What does the SEO Mastery course cover?
SEO Mastery is covered here in 10 modules: Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, On-Page Optimization: Image optimization and alt tags, Header tags and internal linking, Technical SEO: Robots.txt and crawl errors, XML sitemaps and schema markup and 7 more.
How do you approach SEO Mastery step by step?
The work is sequenced in 10 stages. It starts with Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, moves through on-Page Optimization: Image optimization and alt tags, Header tags and internal linking and technical SEO: Robots.txt and crawl errors, XML sitemaps and schema markup, and ends at SEO Best Practices and Ethics: Avoiding common SEO.
What is in Module 1 of the SEO Mastery course?
Module 1 is Introduction to SEO: Keyword research and planning, What is SEO and why is it important?. It works through what is SEO and why is it important?, understanding search engines and their algorithms, keyword research and planning and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the SEO Mastery course delivered?
The SEO Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the SEO Mastery course cost?
The SEO Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Hospitality Operations Mastery for Front Desk.
More answers: what you get with every course, refund policy, all help answers.
SEO Mastery: Get Your Website on the Front Page of Google, Yahoo, and Bing
Course Description
This comprehensive course will teach you the fundamentals of Search Engine Optimization (SEO) and provide you with the skills and knowledge needed to get your website on the front page of Google, Yahoo, and Bing. Upon completion of this course, participants will receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and up-to-date curriculum
- Personalized learning experience
- Practical and real-world applications
- High-quality content and expert instructors
- Certificate upon completion
- Flexible learning schedule
- User-friendly and mobile-accessible platform
- Community-driven and supportive environment
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
Course Outline
Module 1. Introduction to SEO: Keyword research and planning, What is SEO and why is it important?
- What is SEO and why is it important?
- Understanding search engines and their algorithms
- Keyword research and planning
- Setting up and optimizing your website for SEO
Module 2. On-Page Optimization: Image optimization and alt tags, Header tags and internal linking
- Optimizing your website's structure and architecture
- Writing and optimizing high-quality content
- Meta tags, titles, and descriptions
- Header tags and internal linking
- Image optimization and alt tags
Module 3. Technical SEO: Robots.txt and crawl errors, XML sitemaps and schema markup
- Understanding and improving website speed and performance
- Mobile-friendliness and responsive design
- SSL certificates and website security
- XML sitemaps and schema markup
- Robots.txt and crawl errors
Module 4. Link Building and Off-Page Optimization: Reviews and testimonials
- Understanding the importance of link building
- Guest blogging and content marketing
- Broken link building and resource pages
- Reviews and testimonials
- Local SEO and Google My Business
Module 5. Content Marketing and Strategy: Content promotion and distribution
- Understanding your target audience and creating buyer personas
- Developing a content marketing strategy
- Creating high-quality and engaging content
- Measuring and tracking content performance
- Content promotion and distribution
Module 6. Analytics and Tracking: Understanding Google codes, A/B testing and experimentation
- Understanding Google Analytics and tracking codes
- Setting up and tracking goals and conversions
- Understanding and analyzing website traffic and behavior
- Tracking and measuring SEO performance
- A/B testing and experimentation
Module 7. Local SEO and Google My Business: Building and managing online reviews
- Understanding the importance of local SEO
- Claiming and optimizing your Google My Business listing
- Building and managing online reviews
- Creating and optimizing local content
- Understanding and using Google Maps and Google Places
Module 8. Advanced SEO Strategies: Creating and implementing
- Understanding and using advanced SEO tools and software
- Creating and implementing advanced SEO strategies
- Understanding and using machine learning and AI in SEO
- Creating and optimizing content for voice search and featured snippets
- Understanding and using Google's advanced search operators
Module 9. SEO Audit and Strategy: A/B testing and experimentation, Conducting an SEO audit and analysis
- Conducting an SEO audit and analysis
- Creating and implementing an SEO strategy
- Understanding and using SEO tools and software
- Measuring and tracking SEO performance
- A/B testing and experimentation
Module 10. SEO Best Practices and Ethics: Avoiding common SEO mistakes and penalties
- Understanding SEO best practices and ethics
- Avoiding common SEO mistakes and penalties
- Understanding and using Google's guidelines and policies
- Creating and implementing a long-term SEO strategy
- Staying up-to-date with the latest SEO trends and updates