A tailored course, built for your situation
Sources and specific examples on hand when peers push back
A 12-module course to anchor your product marketing strategy in defensible, source-backed reasoning using OWASP principles
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Who this is for
Senior product marketing professionals at tech companies who operate where security, product, and messaging converge
Who this is not for
Entry-level marketers, generalist comms roles, or those focused solely on brand or demand gen without technical product engagement
What you walk away with
- Articulate product security claims with references to OWASP Top 10 classifications and real-world breach examples
- Justify segmentation and GTM timing using documented threat patterns and exploit timelines
- Respond to engineering pushback with specific citations from OWASP, MITRE CVE, and NVD datasets
- Build customer-facing materials that align with security review requirements without oversimplifying
- Own the narrative in cross-functional meetings where risk, compliance, and product intersect
The 12 modules (with all 144 chapters)
Module 1. Mapping OWASP Top 10 to market messaging
Align product marketing language with the most widely adopted web application security framework. Translate technical risks into customer-value propositions backed by industry-standard references.
12 chapters in this module
- Introduction to OWASP as a credibility lever
- How marketing teams misrepresent OWASP
- Real-world breach tied to Injection flaws
- Framing 'secure by design' using Top 10
- Messaging around default configurations
- OWASP vs MITRE CVE taxonomy alignment
- Common misstatements in competitor copy
- Building trust with referenceable sources
- Mapping features to specific controls
- Avoiding security washing claims
- Customer Q&A preparation deck
- Template: OWASP-aligned value matrix
Module 2. Building technical depth without engineering credentials
Develop fluency in security frameworks using structured learning paths. Focus on comprehension, citation, and logic over memorization or certification.
12 chapters in this module
- Why engineers trust references over roles
- Reading an OWASP control cold
- Key phrases that signal depth
- Using CWE and CVE as proof points
- Parsing a vulnerability disclosure
- Turning a NIST patch note into messaging
- When to cite the CWE instead of OWASP
- Building your source library
- Avoiding overclaim in product claims
- Security storytelling with data
- Reference not authority
- Template: Security claim audit
Module 3. Using threat modeling to anticipate objections
Adopt threat modeling techniques to pre-empt stakeholder concerns. Structure arguments around known attack patterns, not hypothetical risks.
12 chapters in this module
- Threat modeling for marketers
- Identifying probable attack paths
- Mapping STRIDE to customer concerns
- Using DREAD scoring in messaging
- Real example: API security pushback
- How to present likelihood without data
- Sourcing exploit history from CVE
- Timing releases around patch cycles
- Pre-briefing security teams
- Documenting assumptions
- Building credibility over time
- Template: Threat-based messaging brief
Module 4. OWASP ASVS in customer onboarding flows
Leverage the Application Security Verification Standard to shape customer expectations and onboarding materials with defensible benchmarks.
12 chapters in this module
- ASVS levels explained for non-engineers
- Mapping maturity levels to messaging
- Customer segmentation by ASVS tier
- Onboarding playbooks using ASVS
- How enterprise buyers use ASVS
- Competitor gaps in ASVS alignment
- Messaging around Level 1 vs 3
- Translating controls to user benefits
- Documentation standards customers expect
- Case study: Vendor security questionnaire
- When ASVS strengthens pricing
- Template: ASVS positioning guide
Module 5. Securing sign-off from technical stakeholders
Frame product marketing initiatives as extensions of security posture. Use OWASP-based logic to gain approval without escalation.
12 chapters in this module
- Understanding stakeholder red lines
- Preemptive alignment with security teams
- Using OWASP in pre-reads
- Framing feature launches as risk reduction
- Messaging around patch adoption
- Building co-ownership with engineering
- Reducing review cycles with references
- Responding to security team edits
- When to escalate, when to adjust
- Documenting rationale for auditors
- Creating shared artifacts
- Template: Cross-functional approval pack
Module 6. Embedding OWASP references in sales enablement
Equip sales teams with accurate, defensible answers to technical buyer questions using OWASP-aligned talking points and evidence.
12 chapters in this module
- Top 10 sales objections related to security
- OWASP as proof in discovery calls
- Training sales on Top 10 literacy
- Building battle cards with citations
- Handling RFP security sections
- Positioning against open source risk
- When to defer vs own the answer
- Sales playbooks with source links
- Auditing sales messaging accuracy
- Updating enablement after CVE
- Maintaining version control
- Template: Sales enablement reference deck
Module 7. OWASP and compliance narratives
Connect security marketing claims to compliance outcomes using OWASP's alignment with standards like SOC 2 and ISO 27001.
12 chapters in this module
- SOC 2 criteria linked to OWASP controls
- Marketing to compliance officers
- Positioning controls for auditors
- Using OWASP in SoA documentation
- Explaining 'in scope' vs 'out of scope'
- Risk ratings in compliance reports
- Customer audit preparation kits
- OWASP in vendor risk packages
- Aligning with NIST CSF
- Mapping to GDPR Article 32
- Template: Compliance alignment matrix
- Updating narratives after audit
Module 8. Messaging around zero-day and emerging threats
Respond to fast-moving security events with pre-built frameworks and referencing patterns that avoid speculation.
12 chapters in this module
- Tracking emerging threats via CISA
- Using OWASP threat intelligence
- Messaging during active exploitation
- Avoiding fear-based positioning
- Communicating patch status transparently
- Leveraging CVE assignment patterns
- Pre-briefing customers before news
- Building watchlists
- Working with PR teams
- When to stay silent
- Post-incident follow-up
- Template: Incident response messaging
Module 9. OWASP in competitive differentiation
Use OWASP benchmarks to highlight product advantages in security posture without disparaging competitors.
12 chapters in this module
- Identifying competitor OWASP gaps
- Positioning secure defaults
- Benchmarking ASVS maturity
- Using open source audit results
- Messaging around penetration testing
- Avoiding false superiority claims
- Highlighting automation advantages
- Customer proof points
- Third-party validation
- When to call out missing controls
- Maintaining credibility
- Template: Competitive security matrix
Module 10. Building customer trust with transparency
Increase conversion and retention by sharing defensible security practices rooted in OWASP standards.
12 chapters in this module
- Security documentation expectations
- Publishing OWASP alignment
- Creating public roadmaps
- Using ASVS as a trust signal
- Transparency vs oversharing
- Managing disclosure timing
- Customer advisory board input
- Building public FAQs
- Sharing testing frequency
- Updating trust portals
- Handling negative findings
- Template: Transparency report
Module 11. Defensible pricing based on security posture
Justify premium positioning using OWASP-based evidence of security investment and reduced risk exposure.
12 chapters in this module
- Cost of breach benchmarks
- OWASP controls as cost avoidance
- Positioning security as ROI
- Pricing tiers linked to ASVS
- Evidence-based upselling
- Case study: Security premium
- Customer acquisition cost reduction
- Reduced churn from audits
- Competitive pricing traps
- Communicating value to finance teams
- Using third-party attestations
- Template: Pricing justification pack
Module 12. Maintaining defensibility at scale
Operationalize defensible reasoning into templates, playbooks, and review processes that persist across teams and campaigns.
12 chapters in this module
- Versioning security claims
- Audit trails for messaging
- Cross-team alignment processes
- Updating playbooks after new CVE
- Training new hires on sources
- Building a reference library
- Governance for security statements
- Automating OWASP updates
- Integrating with product documentation
- Measuring credibility lift
- Scaling without dilution
- Template: Defensible marketing playbook
How this maps to your situation
- When launching a new product with security claims
- During enterprise sales cycles with technical scrutiny
- Responding to customer security questionnaires
- Preparing for SOC 2 or ISO 27001 audits
Before vs. after
Before
Relying on high-level claims and general security language that can be easily challenged
After
Confidently citing OWASP standards, real breach examples, and control mappings that stand up in technical reviews
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed to be completed in parallel with ongoing product cycles.
If nothing changes
Without defensible positioning, product marketing claims risk being dismissed by technical stakeholders, leading to longer sales cycles, weakened differentiation, and lost credibility in enterprise environments.
How this compares to the alternatives
Unlike generic security awareness courses or certification prep, this program is tailored specifically for product marketers who need to defend technical claims without being engineers. It focuses on application, not memorization.
Frequently asked
Do I need a technical background to benefit from this course?
No. The course is designed for non-engineers who need to speak credibly about security using references and reasoning, not code or configurations.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Can I use the materials with my team?
Yes. The templates and playbooks are designed for immediate use and sharing across product, marketing, and sales teams.
$199 one-time. Approximately 3 hours per module, designed to be completed in parallel with ongoing product cycles..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours