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Strategic Account Management; A Complete Guide

Strategic Account Management; A Complete Guide

$199.00
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Strategic Account Management: A Complete Guide



Course Overview

This comprehensive course is designed to equip you with the knowledge, skills, and strategies required to successfully manage and grow your organization's most valuable accounts. Through interactive lessons, real-world examples, and hands-on projects, you'll learn how to develop and implement effective account management plans, build strong relationships with key decision-makers, and drive long-term growth and profitability.



Course Objectives

  • Develop a deep understanding of the principles and best practices of strategic account management
  • Learn how to identify, prioritize, and manage high-value accounts
  • Understand how to build and maintain strong relationships with key decision-makers
  • Develop effective account management plans and strategies
  • Learn how to communicate effectively with customers and stakeholders
  • Understand how to analyze customer needs and develop tailored solutions
  • Learn how to negotiate and close deals
  • Develop skills in data analysis and performance measurement
  • Understand how to use technology to enable account management


Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining strategic account management
  • Benefits of strategic account management
  • Key principles and best practices
  • Overview of the account management process

Module 2: Identifying and Prioritizing High-Value Accounts

  • Criteria for identifying high-value accounts
  • How to prioritize accounts
  • Understanding customer needs and expectations
  • Developing a customer segmentation strategy

Module 3: Building and Maintaining Strong Relationships

  • Understanding the importance of relationships in account management
  • Developing a relationship-building strategy
  • Effective communication skills
  • Building trust and credibility

Module 4: Developing Effective Account Management Plans

  • Understanding the components of an account management plan
  • Developing a tailored plan for each account
  • Setting goals and objectives
  • Establishing key performance indicators (KPIs)

Module 5: Communicating Effectively with Customers and Stakeholders

  • Understanding the importance of effective communication
  • Developing a communication strategy
  • Effective listening skills
  • Presenting and pitching

Module 6: Analyzing Customer Needs and Developing Tailored Solutions

  • Understanding customer needs and expectations
  • Developing a needs analysis framework
  • Creating tailored solutions
  • Presenting and delivering solutions

Module 7: Negotiating and Closing Deals

  • Understanding the negotiation process
  • Developing a negotiation strategy
  • Effective negotiation skills
  • Closing deals and managing post-sale activities

Module 8: Data Analysis and Performance Measurement

  • Understanding the importance of data analysis
  • Developing a data analysis framework
  • Measuring performance using KPIs
  • Using data to inform account management decisions

Module 9: Using Technology to Enable Account Management

  • Overview of account management technology
  • Using CRM systems effectively
  • Automating account management tasks
  • Using data analytics tools

Module 10: Putting it all Together - Creating a Strategic Account Management Plan

  • Developing a comprehensive account management plan
  • Integrating learning from previous modules
  • Creating a tailored plan for a real-world account
  • Receiving feedback and coaching


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate will demonstrate your expertise and knowledge in strategic account management and can be used to enhance your career prospects.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Expert instructors with real-world experience
  • Hands-on projects and activities
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Community-driven learning environment
  • Actionable insights and takeaways
  • Mobile-accessible and user-friendly platform
  • Flexible learning schedule
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