Strategic Enrollment Management: Maximizing Student Success and Institutional Growth
Course Overview This comprehensive course is designed to provide educators and administrators with the knowledge and skills necessary to develop and implement effective enrollment management strategies that promote student success and institutional growth. Participants will receive a certificate upon completion, issued by The Art of Service.
Course Features - Interactive and engaging learning experience
- Comprehensive and up-to-date content
- Personalized learning approach
- Practical and real-world applications
- High-quality content developed by expert instructors
- Certificate of Completion issued by The Art of Service
- Flexible learning schedule
- User-friendly and mobile-accessible platform
- Community-driven learning environment
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking features
Course Outline Module 1: Introduction to Strategic Enrollment Management
- Defining enrollment management and its importance in higher education
- Understanding the enrollment management process
- Identifying key stakeholders and their roles in enrollment management
- Developing an enrollment management plan
Module 2: Understanding Student Behavior and Decision-Making
- Understanding student motivations and behaviors
- Identifying factors that influence student decision-making
- Developing student personas and profiles
- Creating targeted marketing campaigns
Module 3: Enrollment Marketing and Recruitment Strategies
- Developing an enrollment marketing plan
- Creating effective recruitment strategies
- Using social media and digital marketing in enrollment management
- Building relationships with high school counselors and advisors
Module 4: Admissions and Financial Aid Strategies
- Developing an admissions plan
- Creating effective financial aid strategies
- Understanding the role of financial aid in enrollment management
- Developing a scholarship and grant program
Module 5: Student Retention and Success Strategies
- Understanding the importance of student retention
- Developing a student retention plan
- Creating effective student success strategies
- Building a student support network
Module 6: Data-Driven Decision-Making in Enrollment Management
- Understanding the importance of data in enrollment management
- Developing a data-driven decision-making framework
- Using data to inform enrollment management decisions
- Creating a data dashboard and reporting system
Module 7: Strategic Partnerships and Collaborations
- Understanding the importance of strategic partnerships
- Developing a partnership framework
- Creating effective partnerships with external organizations
- Building a partnership network
Module 8: Enrollment Management Technology and Systems
- Understanding the importance of technology in enrollment management
- Developing a technology framework
- Using CRM and ERP systems in enrollment management
- Creating a technology infrastructure
Module 9: Leadership and Change Management in Enrollment Management
- Understanding the importance of leadership in enrollment management
- Developing a leadership framework
- Creating effective change management strategies
- Building a leadership team
Module 10: Capstone Project
- Developing a comprehensive enrollment management plan
- Implementing and evaluating the plan
- Presenting the plan to stakeholders
- Receiving feedback and coaching
Certificate of Completion Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates expertise in strategic enrollment management and commitment to student success and institutional growth.,
- Interactive and engaging learning experience
- Comprehensive and up-to-date content
- Personalized learning approach
- Practical and real-world applications
- High-quality content developed by expert instructors
- Certificate of Completion issued by The Art of Service
- Flexible learning schedule
- User-friendly and mobile-accessible platform
- Community-driven learning environment
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking features