Description

A focused course, tailored for you

Strategy-Tech Consultancy Sales Executive's Account-Anchor Playbook

How a Sales Executive at a strategy-tech consultancy anchors a named-account portfolio after the first-ever layoffs.

When a strategy-tech consultancy runs second-cycle workforce reviews after first-ever layoffs, Sales Executive seats get reviewed on attributable revenue.

$199 one-time

Tailored to your situation. Access within 24 hours. 30-day money-back.

Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.

Why this course

Strategy-tech consultancies that ran first-ever layoffs typically run second-cycle reviews 12 to 18 months later. Sales Executives who continue running 'business development' without published account-anchor authority are read by the second-cycle deck as cost. SEs with documented account-anchor narratives read as the function the firm protects.

The Sales Executives who survive own an account-anchor portfolio with measurable revenue and pipeline outcomes, an executive-relationship map across the anchor accounts, and a quarterly account-state artefact the practice principal reads first.

The course covers the three artefacts and the 90-day path to account-anchor framing. Plus a hand-built implementation playbook against your real account portfolio.

What you walk away with

An account-anchor portfolio with measurable revenue and pipeline outcomes.
An executive-relationship map across the anchor accounts.
A quarterly account-state artefact the practice principal reads first.
A clean translation from generic Sales Executive to account-anchor owner.
A defensible answer when the second-cycle review asks why the seat survives.
A 90-day plan to land the framing.

The 12 modules

Module 1. Reading the second-cycle dynamic for Sales Executive implications

First-ever layoffs typically trigger second-cycle workforce reviews 12 to 18 months later. The diagnostic for Sales Executive scope specifically.

Module 2. Generic Sales Executive vs account-anchor owner

Two structurally different framings.

Module 3. Your account-anchor portfolio

Frame your book as one account-anchor portfolio with measurable revenue and pipeline. Two or three anchor accounts nobody else at the firm has.

Module 4. Executive-relationship map across anchor accounts

Map your relationships.

Module 5. Quarterly account-state artefact for the practice principal

Format, cadence, content.

Module 6. Working with delivery, capture, and BD

Sales Executive work overlaps these.

Module 7. Pipeline conversion and attribution

Pipeline conversion is what finance reads.

Module 8. Account-expansion patterns

Anchor accounts expand multi-year.

Module 9. Cross-account leverage

Reusable practices.

Module 10. Scope statement: Sales Executive vs Strategic Account Director

Two overlapping seats.

Module 11. Promotion mechanics inside strategy-tech consultancies

Internal path.

Module 12. Your 90-day move to account-anchor framing

Day-by-day plan.

How this addresses your situation

Specific modules that map to what you said you are dealing with.

Modules 1 and 2 cover the diagnostic.

Modules 3 to 5 produce the three artefacts.

Modules 6 to 9 cover cross-function cadence, pipeline attribution, expansion patterns, and leverage.

Modules 10 to 12 cover scope, promotion, and 90-day execution.

What you get with this course

The 12-module course delivered as text plus downloadable templates.
Templates for the account-anchor portfolio, the relationship map, and the quarterly artefact.
A hand-built implementation playbook generated for your specific account portfolio.
Three worked examples of the quarterly artefact.
Scripted talking points for the practice principal conversation.

What you will have in hand by Day 1, Week 1, Month 1

Day 1: Account-anchor scaffold drafted.

Week 1: Portfolio v1 written; relationship map v1 drafted.

Month 1: Quarterly artefact landing with practice principal; Strategic Account Director conversation scheduled.

Before and after

Before

You run sales for the practice. Engagements close. The second-cycle review is being discussed.

After

Your account-anchor portfolio is what the practice principal reads first. The relationship map is the standard. The quarterly artefact lands above the Sales Executive level. The Strategic Account Director conversation is scheduled.

What happens if you do not address this

Second-cycle reviews reach Sales Executive seats within 12 to 18 months of the first cycle.

Who it is for

For Sales Executives, Strategic Account Executives, and senior client-facing ICs at strategy-tech consultancies that have run first-ever layoffs.

Who this is NOT for. Junior BDRs. SEs at firms with no recent first-cycle layoffs. SEs in pure transactional sales without account scope.

How it arrives

Text-based course via LMS, plus downloadable templates and the hand-built implementation playbook.

Time investment. Roughly 10 hours of reading and 12 to 16 hours producing your real artefacts.

Why $199 is the right number

Internal Sales Executive training is general. External consulting sales communities cover technique. A senior Strategic Account Director mentor would cover maybe four of these 12 modules informally. $199 buys the focused playbook plus the implementation document for your real account portfolio.

FAQ

Will the practice principal actually read my account portfolio?

Module 3 is built around the format principals read.

What if my book has no obvious anchor accounts?

Module 3 covers that case.

Why pay for this instead of reading free sales content?

Free content covers technique.

Is Strategic Account Director actually open?

Module 11 covers that diagnostic.

What is in the implementation playbook for me specifically?

A draft account-anchor portfolio; a draft executive-relationship map; a 90-day plan with conversations against your practice principal.

30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.