The Complete Guide to Launching Products That Sell
You’re talented. You’ve got ideas that could shift markets, solve real problems, and build a legacy. But right now, you’re stuck in the gap between vision and validation-watching others launch while you hesitate, second-guess, or stall out before you even begin. Every day without a proven framework costs you credibility, momentum, and revenue. You're not just launching a product. You're launching your reputation. Your name is on the line. And the board, investors, or customers won’t care about good intentions-they’ll demand results. That’s why The Complete Guide to Launching Products That Sell exists. Not as theory. Not as inspiration. As a precision-engineered system to take you from isolated idea to market-validated success in 30 days-with a fully developed go-to-market plan, customer demand mapped, and launch roadmap approved. Sophie René, Senior Product Lead at a Fortune 500 tech firm, used this exact framework last year to pilot an internal innovation that generated $2.3M in first-year revenue. “I walked in with a concept scribbled on a napkin,” she shared. “By day 28, I had a board-approved rollout plan, verified demand, and a cross-functional team ready to execute.” This isn’t luck. It’s structure. A repeatable, scalable, no-fluff blueprint refined across 12 industries and over 200 product launches. The same methodology used by elite innovators-now accessible to any professional with the courage to ship. Here’s how this course is structured to help you get there.Course Format & Delivery Details Designed for professionals who deliver, not just consume. This is a self-paced, on-demand course with immediate online access. There are no fixed dates, no mandatory live sessions, and no arbitrary timelines. You progress at your speed, on your schedule, from any device. What You Can Expect
- Most learners complete the core framework in 12–18 hours and develop a viable launch plan in under 30 days.
- First results-customer insight, positioning clarity, demand validation-typically emerge within the first 48 hours of structured work.
- All materials are mobile-friendly, with responsive design for seamless access on smartphones, tablets, and desktops-24/7, globally.
- You receive lifetime access to the course content, including all future updates at no additional cost. As market conditions, tools, and best practices evolve, your access evolves with them.
Instructor Support & Guidance
Direct access to expert-led guidance is built into every phase. Through structured prompts, real-world checklists, and strategic decision trees, you’re never left guessing. While this is not a cohort-based program, you receive clear escalation pathways for qualified questions and troubleshooting support during standard business hours. Certificate of Completion
Upon finishing the curriculum and submitting your final launch plan for review, you earn a Certificate of Completion issued by The Art of Service. This globally recognised credential validates your ability to develop, position, and execute product launches that drive measurable results. It’s shareable on LinkedIn, embeddable in email signatures, and trusted by hiring managers across industries. Pricing & Payment
The investment is straightforward, with no hidden fees or surprise charges. You pay once. You own it forever. We accept all major payment methods including Visa, Mastercard, and PayPal-securely processed with bank-level encryption. Zero-Risk Enrollment
We offer a full money-back guarantee. If, after working through the first two modules, you find the content isn’t delivering immediate clarity and actionable insight, simply request a refund. No forms, no hoops, no questions asked. Access & Delivery
After enrollment, you’ll receive a confirmation email. Your access credentials and course portal details will be sent separately once your materials are fully prepared for delivery. This ensures every learner receives a polished, high-integrity experience-free from rushed or incomplete content. Will This Work For Me?
Yes-especially if you’re thinking: “I don’t have time for fluff,” “I need a repeatable system,” or “I’ve failed before.” - This works even if you’ve never launched a product before.
- This works even if your last launch underperformed.
- This works even if you work in a risk-averse industry like finance, healthcare, or government.
- This works even if you’re not in a formal leadership role-you’ll gain the influence to lead without authority.
Engineers, marketers, consultants, intrapreneurs, and startup founders-from over 60 countries-have used this exact framework to break through stagnation and deliver launches that sell. The system adapts to your context. Your expertise, combined with our structure, creates unstoppable momentum.
Module 1: Foundations of Product-Market Fit - Understanding the launch lifecycle from concept to post-launch review
- Defining “product” beyond physical goods-services, features, platforms, and experiences
- Identifying the difference between invention and innovation
- Mapping market readiness using the Technology Adoption Curve
- Recognising leading indicators of customer readiness
- Analysing historical launch failures and their root causes
- Establishing your personal launch philosophy and risk tolerance
- Aligning launch objectives with organisational strategy
- Setting measurable success criteria: adoption, revenue, engagement, retention
- Creating a launch readiness checklist for future use
Module 2: Customer Insight & Problem Validation - Designing precision customer interviews that reveal unspoken needs
- Using open-ended questioning to uncover pain points, not preferences
- Identifying job-to-be-done (JTBD) framing for accurate insight
- Running effective problem interviews with real users
- Differentiating stated needs from observed behaviour
- Conducting observational research in digital and physical environments
- Mapping emotional drivers behind purchase decisions
- Developing customer empathy maps with tactical precision
- Validating problem severity using the 4-point validation test
- Building a problem statement document for internal alignment
Module 3: Opportunity Sizing & Market Analysis - Calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)
- Using publicly available data to estimate market size without proprietary tools
- Identifying niche markets within broader categories
- Analysing competitor offerings for gap detection
- Conducting substitute product analysis to assess indirect threats
- Mapping competitive positioning using perceptual grids
- Forecasting market growth using compound annual growth rate (CAGR)
- Assessing regulatory, economic, and social tailwinds or headwinds
- Using SWOT analysis with actionability baked in
- Developing a market opportunity scorecard for objective prioritisation
Module 4: Solution Design & Value Proposition - Translating insights into solution hypotheses
- Using Design Thinking to generate viable concepts
- Applying the Value Proposition Canvas with real-world refinements
- Formulating a compelling value proposition statement
- Testing value messaging with split-test principles
- Avoiding feature bloat and scope creep during ideation
- Using the Must-Have vs. Nice-to-Have filter
- Drafting a solution outline with phased capabilities
- Selecting the Minimum Viable Product (MVP) using customer feedback loops
- Writing a solution brief for stakeholder review
Module 5: Go-to-Market Strategy & Positioning - Choosing the right launch window using market timing principles
- Selecting a positioning strategy: category king, challenger, or pioneer
- Developing a messaging hierarchy for consistency across channels
- Creating a brand voice guide for launch communications
- Designing a launch narrative that sticks
- Mapping customer decision journey stages
- Defining clear buyer personas with behavioural triggers
- Aligning marketing, sales, and customer service on core messaging
- Balancing differentiation with credibility
- Developing a positioning document for executive approval
Module 6: Pricing Strategy & Revenue Models - Analysing pricing psychology principles: anchoring, decoy effect, and perceived value
- Choosing between cost-based, value-based, and competition-based pricing
- Designing tiered pricing structures for maximum conversion
- Testing price sensitivity with conjoint analysis techniques
- Calculating break-even points and margin thresholds
- Selecting revenue models: one-time, subscription, freemium, usage-based
- Negotiating pricing authority within organisational constraints
- Communicating price justification to stakeholders
- Preparing for discounting pressures and exceptions
- Building a pricing decision framework for future launches
Module 7: Launch Planning & Project Management - Developing a master launch timeline with milestones
- Identifying key dependencies and critical path items
- Assigning RACI roles for cross-functional accountability
- Creating a launch budget with contingency buffers
- Integrating risk assessment into planning from day one
- Running pre-mortems to surface hidden failure risks
- Designing phase-gate reviews for go/no-go decisions
- Managing stakeholder expectations with clear communication cadence
- Coordinating internal teams across marketing, engineering, legal, and sales
- Using Gantt-style planning with flexibility for iteration
Module 8: Demand Generation & Pre-Launch Momentum - Building waitlists and early adopter communities
- Using teaser campaigns to generate curiosity
- Running closed beta programs with structured feedback loops
- Engaging influencers and advocates pre-launch
- Drafting press releases that journalists will actually open
- Crafting compelling announcement emails
- Leveraging internal advocacy networks within organisations
- Creating shareable assets: explainer decks, infographics, case studies
- Measuring pre-launch interest using intent metrics
- Adjusting messaging based on early traction signals
Module 9: Channel Strategy & Distribution - Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Understanding the launch lifecycle from concept to post-launch review
- Defining “product” beyond physical goods-services, features, platforms, and experiences
- Identifying the difference between invention and innovation
- Mapping market readiness using the Technology Adoption Curve
- Recognising leading indicators of customer readiness
- Analysing historical launch failures and their root causes
- Establishing your personal launch philosophy and risk tolerance
- Aligning launch objectives with organisational strategy
- Setting measurable success criteria: adoption, revenue, engagement, retention
- Creating a launch readiness checklist for future use
Module 2: Customer Insight & Problem Validation - Designing precision customer interviews that reveal unspoken needs
- Using open-ended questioning to uncover pain points, not preferences
- Identifying job-to-be-done (JTBD) framing for accurate insight
- Running effective problem interviews with real users
- Differentiating stated needs from observed behaviour
- Conducting observational research in digital and physical environments
- Mapping emotional drivers behind purchase decisions
- Developing customer empathy maps with tactical precision
- Validating problem severity using the 4-point validation test
- Building a problem statement document for internal alignment
Module 3: Opportunity Sizing & Market Analysis - Calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)
- Using publicly available data to estimate market size without proprietary tools
- Identifying niche markets within broader categories
- Analysing competitor offerings for gap detection
- Conducting substitute product analysis to assess indirect threats
- Mapping competitive positioning using perceptual grids
- Forecasting market growth using compound annual growth rate (CAGR)
- Assessing regulatory, economic, and social tailwinds or headwinds
- Using SWOT analysis with actionability baked in
- Developing a market opportunity scorecard for objective prioritisation
Module 4: Solution Design & Value Proposition - Translating insights into solution hypotheses
- Using Design Thinking to generate viable concepts
- Applying the Value Proposition Canvas with real-world refinements
- Formulating a compelling value proposition statement
- Testing value messaging with split-test principles
- Avoiding feature bloat and scope creep during ideation
- Using the Must-Have vs. Nice-to-Have filter
- Drafting a solution outline with phased capabilities
- Selecting the Minimum Viable Product (MVP) using customer feedback loops
- Writing a solution brief for stakeholder review
Module 5: Go-to-Market Strategy & Positioning - Choosing the right launch window using market timing principles
- Selecting a positioning strategy: category king, challenger, or pioneer
- Developing a messaging hierarchy for consistency across channels
- Creating a brand voice guide for launch communications
- Designing a launch narrative that sticks
- Mapping customer decision journey stages
- Defining clear buyer personas with behavioural triggers
- Aligning marketing, sales, and customer service on core messaging
- Balancing differentiation with credibility
- Developing a positioning document for executive approval
Module 6: Pricing Strategy & Revenue Models - Analysing pricing psychology principles: anchoring, decoy effect, and perceived value
- Choosing between cost-based, value-based, and competition-based pricing
- Designing tiered pricing structures for maximum conversion
- Testing price sensitivity with conjoint analysis techniques
- Calculating break-even points and margin thresholds
- Selecting revenue models: one-time, subscription, freemium, usage-based
- Negotiating pricing authority within organisational constraints
- Communicating price justification to stakeholders
- Preparing for discounting pressures and exceptions
- Building a pricing decision framework for future launches
Module 7: Launch Planning & Project Management - Developing a master launch timeline with milestones
- Identifying key dependencies and critical path items
- Assigning RACI roles for cross-functional accountability
- Creating a launch budget with contingency buffers
- Integrating risk assessment into planning from day one
- Running pre-mortems to surface hidden failure risks
- Designing phase-gate reviews for go/no-go decisions
- Managing stakeholder expectations with clear communication cadence
- Coordinating internal teams across marketing, engineering, legal, and sales
- Using Gantt-style planning with flexibility for iteration
Module 8: Demand Generation & Pre-Launch Momentum - Building waitlists and early adopter communities
- Using teaser campaigns to generate curiosity
- Running closed beta programs with structured feedback loops
- Engaging influencers and advocates pre-launch
- Drafting press releases that journalists will actually open
- Crafting compelling announcement emails
- Leveraging internal advocacy networks within organisations
- Creating shareable assets: explainer decks, infographics, case studies
- Measuring pre-launch interest using intent metrics
- Adjusting messaging based on early traction signals
Module 9: Channel Strategy & Distribution - Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)
- Using publicly available data to estimate market size without proprietary tools
- Identifying niche markets within broader categories
- Analysing competitor offerings for gap detection
- Conducting substitute product analysis to assess indirect threats
- Mapping competitive positioning using perceptual grids
- Forecasting market growth using compound annual growth rate (CAGR)
- Assessing regulatory, economic, and social tailwinds or headwinds
- Using SWOT analysis with actionability baked in
- Developing a market opportunity scorecard for objective prioritisation
Module 4: Solution Design & Value Proposition - Translating insights into solution hypotheses
- Using Design Thinking to generate viable concepts
- Applying the Value Proposition Canvas with real-world refinements
- Formulating a compelling value proposition statement
- Testing value messaging with split-test principles
- Avoiding feature bloat and scope creep during ideation
- Using the Must-Have vs. Nice-to-Have filter
- Drafting a solution outline with phased capabilities
- Selecting the Minimum Viable Product (MVP) using customer feedback loops
- Writing a solution brief for stakeholder review
Module 5: Go-to-Market Strategy & Positioning - Choosing the right launch window using market timing principles
- Selecting a positioning strategy: category king, challenger, or pioneer
- Developing a messaging hierarchy for consistency across channels
- Creating a brand voice guide for launch communications
- Designing a launch narrative that sticks
- Mapping customer decision journey stages
- Defining clear buyer personas with behavioural triggers
- Aligning marketing, sales, and customer service on core messaging
- Balancing differentiation with credibility
- Developing a positioning document for executive approval
Module 6: Pricing Strategy & Revenue Models - Analysing pricing psychology principles: anchoring, decoy effect, and perceived value
- Choosing between cost-based, value-based, and competition-based pricing
- Designing tiered pricing structures for maximum conversion
- Testing price sensitivity with conjoint analysis techniques
- Calculating break-even points and margin thresholds
- Selecting revenue models: one-time, subscription, freemium, usage-based
- Negotiating pricing authority within organisational constraints
- Communicating price justification to stakeholders
- Preparing for discounting pressures and exceptions
- Building a pricing decision framework for future launches
Module 7: Launch Planning & Project Management - Developing a master launch timeline with milestones
- Identifying key dependencies and critical path items
- Assigning RACI roles for cross-functional accountability
- Creating a launch budget with contingency buffers
- Integrating risk assessment into planning from day one
- Running pre-mortems to surface hidden failure risks
- Designing phase-gate reviews for go/no-go decisions
- Managing stakeholder expectations with clear communication cadence
- Coordinating internal teams across marketing, engineering, legal, and sales
- Using Gantt-style planning with flexibility for iteration
Module 8: Demand Generation & Pre-Launch Momentum - Building waitlists and early adopter communities
- Using teaser campaigns to generate curiosity
- Running closed beta programs with structured feedback loops
- Engaging influencers and advocates pre-launch
- Drafting press releases that journalists will actually open
- Crafting compelling announcement emails
- Leveraging internal advocacy networks within organisations
- Creating shareable assets: explainer decks, infographics, case studies
- Measuring pre-launch interest using intent metrics
- Adjusting messaging based on early traction signals
Module 9: Channel Strategy & Distribution - Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Choosing the right launch window using market timing principles
- Selecting a positioning strategy: category king, challenger, or pioneer
- Developing a messaging hierarchy for consistency across channels
- Creating a brand voice guide for launch communications
- Designing a launch narrative that sticks
- Mapping customer decision journey stages
- Defining clear buyer personas with behavioural triggers
- Aligning marketing, sales, and customer service on core messaging
- Balancing differentiation with credibility
- Developing a positioning document for executive approval
Module 6: Pricing Strategy & Revenue Models - Analysing pricing psychology principles: anchoring, decoy effect, and perceived value
- Choosing between cost-based, value-based, and competition-based pricing
- Designing tiered pricing structures for maximum conversion
- Testing price sensitivity with conjoint analysis techniques
- Calculating break-even points and margin thresholds
- Selecting revenue models: one-time, subscription, freemium, usage-based
- Negotiating pricing authority within organisational constraints
- Communicating price justification to stakeholders
- Preparing for discounting pressures and exceptions
- Building a pricing decision framework for future launches
Module 7: Launch Planning & Project Management - Developing a master launch timeline with milestones
- Identifying key dependencies and critical path items
- Assigning RACI roles for cross-functional accountability
- Creating a launch budget with contingency buffers
- Integrating risk assessment into planning from day one
- Running pre-mortems to surface hidden failure risks
- Designing phase-gate reviews for go/no-go decisions
- Managing stakeholder expectations with clear communication cadence
- Coordinating internal teams across marketing, engineering, legal, and sales
- Using Gantt-style planning with flexibility for iteration
Module 8: Demand Generation & Pre-Launch Momentum - Building waitlists and early adopter communities
- Using teaser campaigns to generate curiosity
- Running closed beta programs with structured feedback loops
- Engaging influencers and advocates pre-launch
- Drafting press releases that journalists will actually open
- Crafting compelling announcement emails
- Leveraging internal advocacy networks within organisations
- Creating shareable assets: explainer decks, infographics, case studies
- Measuring pre-launch interest using intent metrics
- Adjusting messaging based on early traction signals
Module 9: Channel Strategy & Distribution - Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Developing a master launch timeline with milestones
- Identifying key dependencies and critical path items
- Assigning RACI roles for cross-functional accountability
- Creating a launch budget with contingency buffers
- Integrating risk assessment into planning from day one
- Running pre-mortems to surface hidden failure risks
- Designing phase-gate reviews for go/no-go decisions
- Managing stakeholder expectations with clear communication cadence
- Coordinating internal teams across marketing, engineering, legal, and sales
- Using Gantt-style planning with flexibility for iteration
Module 8: Demand Generation & Pre-Launch Momentum - Building waitlists and early adopter communities
- Using teaser campaigns to generate curiosity
- Running closed beta programs with structured feedback loops
- Engaging influencers and advocates pre-launch
- Drafting press releases that journalists will actually open
- Crafting compelling announcement emails
- Leveraging internal advocacy networks within organisations
- Creating shareable assets: explainer decks, infographics, case studies
- Measuring pre-launch interest using intent metrics
- Adjusting messaging based on early traction signals
Module 9: Channel Strategy & Distribution - Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Selecting direct vs. indirect distribution models
- Designing omnichannel launch approaches
- Evaluating digital marketplaces and storefronts
- Integrating with partner ecosystems and reseller networks
- Matching product type to optimal sales channel
- Optimising onboarding flows for frictionless access
- Training sales teams on new product value propositions
- Developing point-of-sale materials for physical distribution
- Negotiating channel agreements with clear KPIs
- Tracking channel performance with attribution models
Module 10: Sales Enablement & Internal Alignment - Creating battle cards for sales teams
- Developing objection-handling scripts using real customer input
- Running internal product training sessions
- Aligning commission structures with launch goals
- Providing customer-facing teams with demo scripts and tools
- Ensuring customer service is launch-ready
- Coaching leaders to communicate launch vision consistently
- Integrating feedback loops from frontline teams
- Running interdepartmental dry-run simulations
- Measuring internal readiness using a launch health score
Module 11: Metrics, KPIs & Performance Tracking - Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Defining core launch KPIs: conversion rate, CAC, LTV, churn
- Setting baseline metrics before launch
- Building a real-time dashboard using accessible tools
- Tracking funnel performance from awareness to purchase
- Analysing cohort retention in early adopters
- Differentiating vanity metrics from actionable insights
- Using North Star metrics to guide decision-making
- Conducting weekly performance reviews
- Adjusting tactics based on data, not emotion
- Documenting learnings for future launches
Module 12: Post-Launch Optimisation & Iteration - Running post-launch retrospectives with structured feedback
- Analysing customer support tickets for product insights
- Gathering NPS and CSAT data for sentiment tracking
- Identifying early churn signals and intervention points
- Planning version 2 based on usage patterns
- Developing a roadmap for continuous improvement
- Scaling successful features to broader user segments
- Decommissioning underperforming elements with dignity
- Conducting economic analysis of launch ROI
- Archiving launch materials for compliance and knowledge transfer
Module 13: Stakeholder Communication & Executive Reporting - Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Drafting board-ready launch reports with key insights
- Presenting results using storytelling and data visualisation
- Managing upward communication during unexpected outcomes
- Building trust through transparency and consistency
- Anticipating executive questions and preparing answers
- Using executive summaries to convey complex information simply
- Creating slide decks that persuade, not overwhelm
- Aligning outcomes with strategic organisational goals
- Demonstrating accountability and ownership
- Positioning yourself as a results-driven leader
Module 14: Advanced Launch Tactics - Using scarcity and urgency ethically to drive action
- Running controlled geographic or segment-based rollouts
- Leveraging PR stunts with measurable business outcomes
- Designing referral programs that scale organically
- Executing product-led growth strategies
- Integrating viral loops into the product experience
- Using free trials with time or feature limitations
- Personalising launch messaging at scale
- Automating follow-up sequences for conversion
- Testing multiple offers simultaneously for optimal resonance
Module 15: Cross-Industry Launch Adaptation - Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Tailoring launch frameworks for regulated industries
- Adapting strategies for B2B vs. B2C contexts
- Launching in low-trust or high-risk environments
- Working within government or non-profit constraints
- Launching in emerging markets with infrastructure limitations
- Adjusting timelines for hardware vs. software products
- Handling compliance and certification requirements
- Navigating internal politics in large enterprises
- Launching in saturated markets with strong incumbents
- Repositioning legacy products as innovations
Module 16: Personal Branding & Career Advancement - Framing your launch success in performance reviews
- Documenting impact using quantified results
- Building a portfolio of shipped products
- Leveraging success for promotions or new roles
- Creating thought leadership content from your experience
- Pitching future initiatives with proven methodology
- Developing a personal launch manifesto
- Increasing your influence without formal authority
- Transitioning from contributor to leader
- Using your Certificate of Completion as a credibility signal
Module 17: Practical Implementation Projects - Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work
Module 18: Certification & Next Steps - Submitting your final launch plan for review
- Receiving structured feedback from the course team
- Refining your deliverables based on expert input
- Earning your Certificate of Completion issued by The Art of Service
- Adding the credential to your professional profiles
- Accessing exclusive alumni resources
- Joining a community of certified product launch professionals
- Receiving updates on advanced frameworks and tools
- Planning your next product launch using the full system
- Mastering the mindset of a repeatable innovator
- Drafting a full problem validation report
- Creating a market opportunity assessment document
- Building a value proposition canvas with real data
- Designing a go-to-market timeline with dependencies
- Writing a press release and announcement email
- Developing a pricing strategy matrix
- Constructing a sales battle card
- Creating a KPI dashboard with mock data
- Delivering a 5-minute executive pitch
- Compiling a complete launch playbook from your work