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Trade Marketing Maturity Self Assessment and Improvement Planning

Trade Marketing Maturity Self Assessment and Improvement Planning

$199.00
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Trade Marketing Maturity Self Assessment and Improvement Planning Course Curriculum

Welcome to the Trade Marketing Maturity Self Assessment and Improvement Planning course, where you will embark on a comprehensive journey to assess, improve, and optimize your trade marketing strategies. This extensive and detailed curriculum is designed to equip you with the knowledge, skills, and expertise necessary to drive business growth and success.



Course Overview

This interactive and engaging course is structured into 8 modules, covering 80+ topics essential for trade marketing maturity self-assessment and improvement planning. Upon completion, participants will receive a certificate issued by The Art of Service, recognizing their expertise and commitment to excellence.



Course Outline

Module 1: Introduction to Trade Marketing Maturity

  • Defining Trade Marketing Maturity
  • Understanding the Importance of Trade Marketing
  • Identifying Key Stakeholders and Their Roles
  • Setting Trade Marketing Objectives and Goals
  • Establishing a Trade Marketing Vision and Strategy

Module 2: Trade Marketing Maturity Assessment Framework

  • Introduction to the Trade Marketing Maturity Assessment Framework
  • Understanding the 5 Maturity Levels: Initial, Repeatable, Defined, Managed, and Optimized
  • Assessing Current Trade Marketing Practices and Processes
  • Identifying Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)
  • Conducting a Gap Analysis and Prioritizing Improvement Areas

Module 3: Trade Marketing Strategy and Planning

  • Developing a Trade Marketing Strategy and Plan
  • Understanding Customer Needs and Preferences
  • Segmenting and Targeting Trade Marketing Efforts
  • Positioning and Differentiating Your Brand
  • Creating a Trade Marketing Mix (Product, Price, Promotion, Place)

Module 4: Trade Marketing Execution and Operations

  • Executing Trade Marketing Plans and Campaigns
  • Managing Trade Marketing Budgets and Resources
  • Coordinating with Internal Stakeholders and External Partners
  • Measuring and Evaluating Trade Marketing Performance
  • Optimizing Trade Marketing Tactics and Activities

Module 5: Trade Marketing Metrics and Performance Measurement

  • Identifying Key Performance Indicators (KPIs) for Trade Marketing
  • Measuring Trade Marketing ROI and Effectiveness
  • Analyzing Trade Marketing Data and Insights
  • Using Data to Inform Trade Marketing Decisions
  • Creating a Trade Marketing Dashboard and Reporting

Module 6: Trade Marketing Improvement and Optimization

  • Identifying Opportunities for Trade Marketing Improvement
  • Prioritizing and Implementing Trade Marketing Improvements
  • Monitoring and Evaluating the Impact of Improvements
  • Continuously Optimizing Trade Marketing Strategies and Tactics
  • Staying Up-to-Date with Industry Trends and Best Practices

Module 7: Trade Marketing Technology and Tools

  • Leveraging Technology to Enhance Trade Marketing Efforts
  • Exploring Trade Marketing Automation and CRM Systems
  • Utilizing Data Analytics and Visualization Tools
  • Implementing Trade Marketing Measurement and Attribution Tools
  • Staying Current with Emerging Trends and Innovations

Module 8: Putting it all Together - Creating a Trade Marketing Maturity Roadmap

  • Synthesizing Learnings from the Course
  • Creating a Personalized Trade Marketing Maturity Roadmap
  • Prioritizing and Sequencing Improvement Initiatives
  • Establishing a Trade Marketing Governance and Review Process
  • Maintaining Momentum and Ensuring Long-Term Success


Course Benefits

Upon completing this course, participants will:

  • Gain a comprehensive understanding of trade marketing maturity and its importance
  • Develop a trade marketing maturity assessment framework and conduct a self-assessment
  • Create a trade marketing strategy and plan aligned with business objectives
  • Improve trade marketing execution and operations
  • Measure and evaluate trade marketing performance using key metrics and KPIs
  • Identify opportunities for trade marketing improvement and optimization
  • Leverage technology and tools to enhance trade marketing efforts
  • Receive a certificate issued by The Art of Service upon completion
This course is designed to be interactive, engaging, comprehensive, personalized, up-to-date, practical, and applicable to real-world scenarios. With expert instructors, high-quality content, and a user-friendly format, participants will be equipped to drive business growth and success in the ever-evolving trade marketing landscape.

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