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Unlocking 7-Figure Growth; Mastering Scalable Digital Advertising Strategies for Agencies and Entrepreneurs

Unlocking 7-Figure Growth; Mastering Scalable Digital Advertising Strategies for Agencies and Entrepreneurs

$199.00
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Unlocking 7-Figure Growth: Mastering Scalable Digital Advertising Strategies for Agencies and Entrepreneurs



Course Overview

Unlock the secrets to achieving 7-figure growth through scalable digital advertising strategies. This comprehensive course is designed for agencies and entrepreneurs looking to take their business to the next level. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Curriculum

Module 1: Foundations of Digital Advertising

  • Introduction to Digital Advertising: Understanding the basics of digital advertising, including channels, formats, and metrics.
  • Setting Up Your Ad Tech Stack: A step-by-step guide to setting up your ad tech stack, including ad servers, DSPs, and SSPs.
  • Understanding Your Target Audience: Identifying and understanding your target audience, including demographics, interests, and behaviors.

Module 2: Scalable Advertising Strategies

  • Scaling Your Ad Spend: Strategies for scaling your ad spend, including budget allocation, bidding strategies, and ad creative optimization.
  • Advanced Targeting Strategies: Advanced targeting strategies, including lookalike targeting, custom audiences, and retargeting.
  • Ad Creative Optimization: Best practices for ad creative optimization, including image, video, and copywriting tips.

Module 3: Performance Optimization

  • Tracking and Measuring Performance: Understanding key performance metrics, including CTR, CPC, and ROI.
  • Optimizing Ad Performance: Strategies for optimizing ad performance, including A/B testing, ad rotation, and frequency capping.
  • Using Data to Inform Decision-Making: Using data to inform decision-making, including data analysis and reporting.

Module 4: Advanced Digital Advertising Topics

  • Programmatic Advertising: Understanding programmatic advertising, including RTB, private exchanges, and PMPs.
  • Native Advertising: Understanding native advertising, including sponsored content, product placements, and influencer marketing.
  • Video Advertising: Understanding video advertising, including YouTube, OTT, and CTV.

Module 5: Agency and Entrepreneurship Growth Strategies

  • Agency Growth Strategies: Strategies for growing your agency, including client acquisition, talent management, and process optimization.
  • Entrepreneurship Growth Strategies: Strategies for growing your business, including product development, marketing, and sales.
  • Building a Strong Team: Building a strong team, including hiring, training, and retaining top talent.


Course Features

  • Interactive and Engaging: Interactive and engaging course content, including video lessons, quizzes, and hands-on projects.
  • Comprehensive and Personalized: Comprehensive and personalized course content, tailored to your needs and goals.
  • Up-to-Date and Practical: Up-to-date and practical course content, reflecting the latest industry trends and best practices.
  • Real-World Applications: Real-world applications and case studies, demonstrating how to apply course concepts in real-world scenarios.
  • High-Quality Content: High-quality course content, developed by expert instructors with years of industry experience.
  • Certification: Certification upon completion, issued by The Art of Service.
  • Flexible Learning: Flexible learning options, including self-paced online learning and mobile accessibility.
  • User-Friendly: User-friendly course platform, easy to navigate and use.
  • Community-Driven: Community-driven course environment, with opportunities to connect with peers and instructors.
  • Actionable Insights: Actionable insights and takeaways, providing clear direction and next steps.
  • Hands-On Projects: Hands-on projects and activities, allowing you to apply course concepts and practice new skills.
  • Bite-Sized Lessons: Bite-sized lessons and modules, easy to consume and digest.
  • Lifetime Access: Lifetime access to course content, allowing you to review and refresh your knowledge at any time.
  • Gamification: Gamification elements, including badges, points, and leaderboards, making the learning experience fun and engaging.
  • Progress Tracking: Progress tracking and reporting, allowing you to monitor your progress and stay on track.
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