Unlocking Data-Driven Marketing: Mastering Analytics and Strategy for Business Growth
Course Overview In this comprehensive course, you'll learn the fundamentals of data-driven marketing and how to leverage analytics and strategy to drive business growth. Through interactive lessons, hands-on projects, and real-world applications, you'll gain the skills and knowledge needed to succeed in today's data-driven marketing landscape.
Course Curriculum Module 1: Introduction to Data-Driven Marketing
- Defining data-driven marketing and its importance in business
- Understanding the role of analytics in marketing
- Setting up a data-driven marketing framework
- Key performance indicators (KPIs) for data-driven marketing
Module 2: Data Collection and Management
- Types of data: structured, unstructured, and semi-structured
- Data sources: internal, external, and third-party
- Data management: storage, processing, and analysis
- Data quality and validation
Module 3: Data Analysis and Visualization
- Descriptive statistics and data summarization
- Data visualization: charts, graphs, and tables
- Data mining and machine learning
- Common data analysis tools and software
Module 4: Marketing Analytics and Metrics
- Marketing mix modeling and attribution analysis
- Customer lifetime value (CLV) and retention analysis
- Return on investment (ROI) and return on ad spend (ROAS) analysis
- Web analytics and social media metrics
Module 5: Data-Driven Marketing Strategy
- Segmentation, targeting, and positioning (STP) analysis
- Customer journey mapping and touchpoint analysis
- Marketing automation and personalization
- A/B testing and experimentation
Module 6: Data-Driven Content Marketing
- Content marketing metrics and KPIs
- Content optimization and A/B testing
- Influencer marketing and brand partnerships
- Content distribution and amplification
Module 7: Data-Driven Paid Advertising
- Paid advertising metrics and KPIs
- Ad targeting and retargeting strategies
- Ad creative optimization and A/B testing
- Bid optimization and budget allocation
Module 8: Data-Driven Social Media Marketing
- Social media metrics and KPIs
- Social media listening and sentiment analysis
- Social media advertising and sponsored content
- Influencer partnerships and brand ambassadors
Module 9: Data-Driven Email Marketing
- Email marketing metrics and KPIs
- Email list segmentation and targeting
- Email creative optimization and A/B testing
- Email automation and triggered campaigns
Module 10: Data-Driven Marketing Automation
- Marketing automation platforms and tools
- Workflow automation and lead scoring
- Personalization and dynamic content
- A/B testing and experimentation
Module 11: Data-Driven Marketing Attribution and ROI Analysis
- Marketing attribution models and methods
- ROI analysis and return on ad spend (ROAS) calculation
- Customer lifetime value (CLV) and retention analysis
- Data-driven decision making and budget allocation
Course Features - Interactive and engaging lessons and activities
- Comprehensive curriculum covering all aspects of data-driven marketing
- Personalized learning experience with hands-on projects and real-world applications
- Up-to-date content and expert instructors
- Practical skills and knowledge to apply in your marketing career
- Certificate issued by The Art of Service upon completion
- Flexible learning schedule and user-friendly platform
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
What You'll Receive - A comprehensive course curriculum covering all aspects of data-driven marketing
- Interactive and engaging lessons and activities
- Hands-on projects and real-world applications
- Expert instruction and support
- A certificate issued by The Art of Service upon completion
- Lifetime access to the course materials and platform
Module 1: Introduction to Data-Driven Marketing
- Defining data-driven marketing and its importance in business
- Understanding the role of analytics in marketing
- Setting up a data-driven marketing framework
- Key performance indicators (KPIs) for data-driven marketing
Module 2: Data Collection and Management
- Types of data: structured, unstructured, and semi-structured
- Data sources: internal, external, and third-party
- Data management: storage, processing, and analysis
- Data quality and validation
Module 3: Data Analysis and Visualization
- Descriptive statistics and data summarization
- Data visualization: charts, graphs, and tables
- Data mining and machine learning
- Common data analysis tools and software
Module 4: Marketing Analytics and Metrics
- Marketing mix modeling and attribution analysis
- Customer lifetime value (CLV) and retention analysis
- Return on investment (ROI) and return on ad spend (ROAS) analysis
- Web analytics and social media metrics
Module 5: Data-Driven Marketing Strategy
- Segmentation, targeting, and positioning (STP) analysis
- Customer journey mapping and touchpoint analysis
- Marketing automation and personalization
- A/B testing and experimentation
Module 6: Data-Driven Content Marketing
- Content marketing metrics and KPIs
- Content optimization and A/B testing
- Influencer marketing and brand partnerships
- Content distribution and amplification
Module 7: Data-Driven Paid Advertising
- Paid advertising metrics and KPIs
- Ad targeting and retargeting strategies
- Ad creative optimization and A/B testing
- Bid optimization and budget allocation
Module 8: Data-Driven Social Media Marketing
- Social media metrics and KPIs
- Social media listening and sentiment analysis
- Social media advertising and sponsored content
- Influencer partnerships and brand ambassadors
Module 9: Data-Driven Email Marketing
- Email marketing metrics and KPIs
- Email list segmentation and targeting
- Email creative optimization and A/B testing
- Email automation and triggered campaigns
Module 10: Data-Driven Marketing Automation
- Marketing automation platforms and tools
- Workflow automation and lead scoring
- Personalization and dynamic content
- A/B testing and experimentation
Module 11: Data-Driven Marketing Attribution and ROI Analysis
- Marketing attribution models and methods
- ROI analysis and return on ad spend (ROAS) calculation
- Customer lifetime value (CLV) and retention analysis
- Data-driven decision making and budget allocation
Course Features - Interactive and engaging lessons and activities
- Comprehensive curriculum covering all aspects of data-driven marketing
- Personalized learning experience with hands-on projects and real-world applications
- Up-to-date content and expert instructors
- Practical skills and knowledge to apply in your marketing career
- Certificate issued by The Art of Service upon completion
- Flexible learning schedule and user-friendly platform
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
What You'll Receive - A comprehensive course curriculum covering all aspects of data-driven marketing
- Interactive and engaging lessons and activities
- Hands-on projects and real-world applications
- Expert instruction and support
- A certificate issued by The Art of Service upon completion
- Lifetime access to the course materials and platform
- A comprehensive course curriculum covering all aspects of data-driven marketing
- Interactive and engaging lessons and activities
- Hands-on projects and real-world applications
- Expert instruction and support
- A certificate issued by The Art of Service upon completion
- Lifetime access to the course materials and platform