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Unlocking Island Resort Success; Mastering Digital Marketing Strategies for Boutique Hospitality Owners

Unlocking Island Resort Success; Mastering Digital Marketing Strategies for Boutique Hospitality Owners

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Unlocking Island Resort Success: Mastering Digital Marketing Strategies for Boutique Hospitality Owners



Certificate Program Overview

Unlock the full potential of your island resort with our comprehensive digital marketing course, specifically designed for boutique hospitality owners. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive curriculum with real-world applications
  • Personalized learning with expert instructors
  • Up-to-date content with the latest industry trends
  • Practical hands-on projects and bite-sized lessons
  • Lifetime access to course materials
  • Gamification and progress tracking features
  • Community-driven discussion forums
  • Actionable insights and takeaways
  • Mobile-accessible and user-friendly platform


Course Outline

Module 1: Introduction to Digital Marketing for Island Resorts

  • Defining your target audience and unique selling proposition
  • Understanding the importance of digital marketing in the hospitality industry
  • Setting up your digital marketing infrastructure

Module 2: Website Design and Development for Island Resorts

  • Creating a visually stunning and user-friendly website
  • Optimizing your website for search engines and conversions
  • Best practices for website content and copywriting

Module 3: Search Engine Optimization (SEO) for Island Resorts

  • Understanding how search engines work and keyword research
  • On-page and off-page optimization techniques
  • Link building and local SEO strategies

Module 4: Social Media Marketing for Island Resorts

  • Creating a social media marketing strategy and content calendar
  • Building and engaging with your social media audience
  • Paid social media advertising and influencer marketing

Module 5: Email Marketing and Guest Relationship Management

  • Building an email list and creating effective email campaigns
  • Guest relationship management and loyalty programs
  • Personalization and automation techniques

Module 6: Online Reputation Management and Review Marketing

  • Monitoring and managing online reviews and ratings
  • Responding to negative reviews and feedback
  • Encouraging positive reviews and word-of-mouth marketing

Module 7: Paid Advertising and Revenue Management for Island Resorts

  • Understanding paid advertising options and platforms
  • Creating and optimizing paid advertising campaigns
  • Revenue management and yield optimization strategies

Module 8: Analytics and Performance Measurement for Island Resorts

  • Understanding website analytics and key performance indicators
  • Tracking and measuring digital marketing campaigns
  • Data-driven decision making and optimization techniques

Module 9: Content Marketing and Storytelling for Island Resorts

  • Creating compelling content and storytelling techniques
  • Content marketing channels and distribution strategies
  • Measuring content marketing effectiveness and ROI

Module 10: Final Project and Certification

  • Applying digital marketing strategies to a real-world project
  • Receiving feedback and guidance from expert instructors
  • Earning a Certificate of Completion issued by The Art of Service


Course Format

The course is delivered online through a user-friendly and mobile-accessible platform. Each module includes interactive lessons, hands-on projects, and bite-sized videos. Participants will have lifetime access to course materials and can complete the course at their own pace.



Expert Instructors

Our expert instructors have extensive experience in digital marketing and the hospitality industry. They will provide personalized feedback and guidance throughout the course.



Certificate of Completion

Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates expertise in digital marketing for island resorts and can be showcased on resumes, LinkedIn profiles, and websites.

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