What does the Account Based Marketing Mastery course cover?
Account Based Marketing Mastery is covered here in 8 modules: Introduction to Account-Based Marketing: Defining Account-Based Marketing, Identifying and Prioritizing Target Accounts: Creating a Target Account List (TAL), Content Creation for Account-Based Marketing: Developing a Content Strategy for ABM and 5 more.
How do you approach Account Based Marketing Mastery step by step?
The work is sequenced in 8 stages. It starts with Introduction to Account-Based Marketing: Defining Account-Based Marketing, moves through Identifying and Prioritizing Target Accounts: Creating a Target Account List (TAL) and Content Creation for Account-Based Marketing: Developing a Content Strategy for ABM, and ends at Implementing and Managing an Account-Based Marketing Program.
What is in Module 1 of the Account Based Marketing Mastery course?
Module 1 is Introduction to Account-Based Marketing: Defining Account-Based Marketing. It works through Defining Account-Based Marketing, Understanding the Benefits of ABM, Identifying Ideal Customer Profiles (ICPs) and 5 more. It sets the vocabulary the remaining 7 modules build on.
How is the Account Based Marketing Mastery course delivered?
The Account Based Marketing Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account Based Marketing Mastery course cost?
The Account Based Marketing Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Account-Based Marketing Mastery, Unlocking Account-Based Marketing Mastery.
More answers: what you get with every course, refund policy, all help answers.
Account Based Marketing Mastery: A Comprehensive Guide
Course Overview
This comprehensive course is designed to equip marketing professionals with the skills and knowledge required to implement effective Account-Based Marketing (ABM) strategies. Upon completion, participants will receive a Certificate in Account-Based Marketing Mastery issued by The Art of Service.Course Curriculum
The course is divided into 8 modules, covering a total of 80 topics. The curriculum is designed to be interactive, engaging, and comprehensive, with a focus on practical, real-world applications.Module 1. Introduction to Account-Based Marketing: Defining Account-Based Marketing
- Defining Account-Based Marketing
- Understanding the Benefits of ABM
- Identifying Ideal Customer Profiles (ICPs)
- Developing a Target Account List (TAL)
- Understanding the Role of ABM in the Sales Funnel
- ABM vs. Traditional Marketing Approaches
- Key Components of a Successful ABM Strategy
- Measuring the Success of ABM Initiatives
Module 2. Identifying and Prioritizing Target Accounts: Creating a Target Account List (TAL)
- Understanding Firmographic and Technographic Data
- Using Intent Data to Identify Buying Signals
- Developing a Scoring System for Target Accounts
- Prioritizing Accounts Based on Revenue Potential
- Creating a Target Account List (TAL)
- Segmenting Target Accounts for Personalization
- Using Account-Based Marketing Platforms to Identify and Prioritize Target Accounts
Module 3. Content Creation for Account-Based Marketing: Developing a Content Strategy for ABM
- Understanding the Importance of Personalized Content
- Developing a Content Strategy for ABM
- Creating Relevant and Timely Content for Target Accounts
- Using Dynamic Content to Personalize the Customer Experience
- Leveraging User-Generated Content in ABM Campaigns
- Measuring the Effectiveness of ABM Content
- Repurposing Content for Different Stages of the Buyer's Journey
Module 4: Multi-Channel Engagement for Account-Based Marketing
- Understanding the Role of Multiple Channels in ABM
- Using Email Marketing to Engage Target Accounts
- Leveraging Social Media to Engage with Target Accounts
- Using Paid Advertising to Reach Target Accounts
- Creating a Multi-Channel Engagement Strategy
- Measuring the Effectiveness of Multi-Channel Engagement
- Optimizing Multi-Channel Engagement for Better Results
Module 5. Sales and Marketing Alignment: Best Practices for, Measuring the Effectiveness of
- Understanding the Importance of Sales and Marketing Alignment
- Developing a Shared Understanding of the Ideal Customer Profile (ICP)
- Creating a Service Level Agreement (SLA) between Sales and Marketing
- Using Account-Based Marketing to Align Sales and Marketing Efforts
- Measuring the Effectiveness of Sales and Marketing Alignment
- Best Practices for Sales and Marketing Alignment
Module 6. Measuring and Optimizing Account-Based Marketing: Measuring the Effectiveness of ABM Campaigns
- Understanding Key Performance Indicators (KPIs) for ABM
- Measuring the Effectiveness of ABM Campaigns
- Using Data and Analytics to Optimize ABM Campaigns
- Conducting Regular Review and Analysis of ABM Campaigns
- Using Insights to Inform Future ABM Campaigns
- Best Practices for Measuring and Optimizing ABM
Module 7. Advanced Account-Based Marketing Strategies: Using ABM to Drive Customer Advocacy
- Using Artificial Intelligence (AI) and Machine Learning (ML) in ABM
- Leveraging Account-Based Marketing Platforms for Advanced ABM
- Creating a Predictive Analytics Model for ABM
- Using Intent Data to Inform ABM Campaigns
- Advanced Personalization Techniques for ABM
- Using ABM to Drive Customer Advocacy
Module 8: Implementing and Managing an Account-Based Marketing Program
- Developing a Comprehensive ABM Strategy
- Creating a Roadmap for ABM Implementation
- Establishing a Cross-Functional ABM Team
- Managing and Optimizing the ABM Program
- Measuring the ROI of ABM Initiatives
- Best Practices for Implementing and Managing an ABM Program
Course Benefits
- Certificate upon Completion: Receive a Certificate in Account-Based Marketing Mastery issued by The Art of Service
- Lifetime Access to Course Materials
- Interactive and Engaging Learning Experience
- Practical, Real-World Applications
- Expert Instruction and Support
- Flexible Learning Options
- Mobile-Accessible Course Materials
- Community-Driven Learning Environment