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Account Based Marketing Mastery Course

Account Based Marketing Mastery Course

$201.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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What does the Account Based Marketing Mastery course cover?

Account Based Marketing Mastery is covered here in 9 modules: Introduction to Account-Based Marketing: 1.2: Benefits and Challenges of ABM, Understanding Your Ideal Customer Profile (ICP): 2.3: Creating Buyer Personas, Account Selection and Prioritization: 3.4: Creating an Account-Based Marketing Plan and 6 more.

How do you approach Account Based Marketing Mastery step by step?

The work is sequenced in 9 stages. It starts with Introduction to Account-Based Marketing: 1.2: Benefits and Challenges of ABM, moves through Understanding Your Ideal Customer Profile (ICP): 2.3: Creating Buyer Personas and Account Selection and Prioritization: 3.4: Creating an Account-Based Marketing Plan, and ends at Putting it all Together - Creating a Comprehensive ABM Strategy.

What is in Module 1 of the Account Based Marketing Mastery course?

Module 1 is Introduction to Account-Based Marketing: 1.2: Benefits and Challenges of ABM. It works through 1.1: Defining Account-Based Marketing (ABM), 1.2: Benefits and Challenges of ABM, 1.3: ABM vs. Traditional Marketing Approaches and 2 more. It sets the vocabulary the remaining 8 modules build on.

How is the Account Based Marketing Mastery course delivered?

The Account Based Marketing Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.

How much does the Account Based Marketing Mastery course cost?

The Account Based Marketing Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Account-Based Marketing Mastery, Unlocking Account-Based Marketing Mastery.

More answers: what you get with every course, refund policy, all help answers.



Account Based Marketing Mastery Course



COURSE FORMAT & DELIVERY DETAILS

Course Overview

The Account Based Marketing Mastery Course is a comprehensive online training program designed to equip marketers with the skills and knowledge needed to succeed in account-based marketing.

Course Format

  • Self-Paced: Yes, this course is self-paced, allowing you to learn at your own speed and convenience.
  • Online Delivery: The course is delivered entirely online, with on-demand access to all video lessons, downloadable resources, and interactive elements.
  • Fixed Dates or Times: No, there are no fixed dates or times for this course. You can start and complete it at any time.

Course Details

  • Typical Completion Time: 12-16 weeks (approximately 12-16 hours per week)
  • Lifetime Access: Yes, you will have lifetime access to the course materials, allowing you to review and refresh your knowledge at any time.
  • Mobile-Friendly: Yes, the course is optimized for mobile devices, ensuring a seamless learning experience on any device.
  • Instructor Support: You will have access to dedicated instructor support via email and discussion forums.
  • Downloadable Resources: The course includes a range of downloadable resources, templates, and toolkits to support your learning and implementation.
  • Certificate of Completion: Upon completing the course, you will receive a Certificate of Completion issued by The Art of Service.


EXTENSIVE & DETAILED COURSE CURRICULUM

Module 1. Introduction to Account-Based Marketing: 1.2: Benefits and Challenges of ABM

  • 1.1: Defining Account-Based Marketing (ABM)
  • 1.2: Benefits and Challenges of ABM
  • 1.3: ABM vs. Traditional Marketing Approaches
  • 1.4: Key Concepts and Terminology in ABM
  • 1.5: ABM Maturity Models and Frameworks

Module 2. Understanding Your Ideal Customer Profile (ICP): 2.3: Creating Buyer Personas

  • 2.1: Identifying Your Ideal Customer Profile (ICP)
  • 2.2: Analyzing Customer Data and Insights
  • 2.3: Creating Buyer Personas
  • 2.4: Understanding Customer Pain Points and Needs
  • 2.5: Developing a Customer-Centric Approach

Module 3. Account Selection and Prioritization: 3.4: Creating an Account-Based Marketing Plan

  • 3.1: Identifying and Selecting Target Accounts
  • 3.2: Prioritizing Accounts Based on Potential Value
  • 3.3: Using Data and Analytics to Inform Account Selection
  • 3.4: Creating an Account-Based Marketing Plan
  • 3.5: Aligning Sales and Marketing Teams Around Target Accounts

Module 4. Content and Messaging Strategies for ABM: 4.1: Developing a Content Strategy for ABM

  • 4.1: Developing a Content Strategy for ABM
  • 4.2: Creating Personalized Content for Target Accounts
  • 4.3: Crafting Compelling Messaging for ABM
  • 4.4: Using Storytelling Techniques in ABM Content
  • 4.5: Measuring and Optimizing Content Performance

Module 5. Multi-Channel Engagement Strategies: 5.2: Email Marketing in ABM

  • 5.1: Overview of Multi-Channel Engagement in ABM
  • 5.2: Email Marketing in ABM
  • 5.3: Social Media Marketing in ABM
  • 5.4: Account-Based Advertising
  • 5.5: Event Marketing and Experiential Marketing in ABM

Module 6. Sales and Marketing Alignment: 6.1: The Importance of in ABM

  • 6.1: The Importance of Sales and Marketing Alignment in ABM
  • 6.2: Strategies for Aligning Sales and Marketing Teams
  • 6.3: Creating a Shared Understanding of the Customer Journey
  • 6.4: Developing a Joint Account Plan
  • 6.5: Measuring and Optimizing Sales and Marketing Performance

Module 7. Measuring and Optimizing ABM Performance: 7.1: Key Metrics and KPIs for ABM

  • 7.1: Key Metrics and KPIs for ABM
  • 7.2: Using Data and Analytics to Measure ABM Performance
  • 7.3: Identifying Areas for Improvement in ABM
  • 7.4: Optimizing ABM Strategies and Tactics
  • 7.5: Using ABM Insights to Inform Future Marketing Strategies

Module 8. Advanced ABM Topics: 8.2: Account-Based Marketing Automation

  • 8.1: Using AI and Machine Learning in ABM
  • 8.2: Account-Based Marketing Automation
  • 8.3: Integrating ABM with Other Marketing Strategies
  • 8.4: ABM for Complex Sales Environments
  • 8.5: Future Trends and Developments in ABM

Module 9: Putting it all Together - Creating a Comprehensive ABM Strategy

  • 9.1: Reviewing Key Concepts and Takeaways
  • 9.2: Creating a Comprehensive ABM Strategy
  • 9.3: Implementing and Executing an ABM Plan
  • 9.4: Measuring and Optimizing ABM Performance
  • 9.5: Next Steps and Future Directions
Upon completing this comprehensive course, you will receive a Certificate of Completion issued by The Art of Service, demonstrating your mastery of account-based marketing principles and practices.

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