Advanced Strategic Account Management: Unlocking Key Client Relationships for Sustainable Growth
Course Overview This comprehensive course is designed to equip participants with the knowledge, skills, and strategies required to effectively manage key client relationships and drive sustainable growth. Through interactive and engaging lessons, participants will gain a deeper understanding of the principles and best practices of strategic account management.
Course Curriculum Module 1: Introduction to Strategic Account Management
- Defining Strategic Account Management
- Benefits of Strategic Account Management
- Key Components of a Successful Strategic Account Management Program
- Understanding Customer Needs and Expectations
- Developing a Customer-Centric Mindset
Module 2: Understanding Key Client Relationships
- Identifying Key Clients and Their Needs
- Building Trust and Credibility with Key Clients
- Effective Communication Strategies for Key Client Relationships
- Managing Conflict and Difficult Conversations
- Negotiation Strategies for Key Client Relationships
Module 3: Strategic Account Planning
- Developing a Strategic Account Plan
- Conducting a Customer Needs Analysis
- Identifying Opportunities for Growth and Expansion
- Developing a Relationship Strategy
- Establishing Goals and Objectives
Module 4: Building and Maintaining Relationships
- Building Rapport and Establishing Trust
- Effective Listening and Questioning Techniques
- Understanding Customer Decision-Making Processes
- Influencing and Persuading Key Clients
- Maintaining Relationships Over Time
Module 5: Managing and Growing Key Accounts
- Developing a Growth Strategy for Key Accounts
- Identifying New Business Opportunities
- Managing Key Account Teams
- Developing a Customer Retention Strategy
- Measuring and Evaluating Key Account Performance
Module 6: Advanced Negotiation and Conflict Resolution
- Advanced Negotiation Strategies
- Managing Conflict and Difficult Conversations
- Effective Communication in High-Pressure Situations
- Building and Maintaining Relationships in Challenging Environments
- Developing a Personal Negotiation Style
Module 7: Strategic Account Management Tools and Technology
- Overview of Strategic Account Management Tools and Technology
- Using CRM Systems for Strategic Account Management
- Implementing Sales Enablement Tools
- Utilizing Data and Analytics for Strategic Account Management
- Best Practices for Implementing Strategic Account Management Technology
Module 8: Measuring and Evaluating Strategic Account Management Performance
- Developing a Performance Metrics Framework
- Measuring and Evaluating Key Account Performance
- Conducting Regular Business Reviews
- Assessing Customer Satisfaction and Loyalty
- Using Data and Analytics to Inform Strategic Account Management Decisions
Module 9: Advanced Strategic Account Management Strategies
- Developing a Strategic Account Management Strategy for Complex Sales
- Managing Global and Multi-National Accounts
- Building and Maintaining Relationships with Senior Executives
- Developing a Strategic Account Management Strategy for New Markets
- Implementing a Change Management Strategy for Strategic Account Management
Module 10: Putting it all Together
- Developing a Personal Action Plan
- Implementing Strategic Account Management Best Practices
- Overcoming Common Challenges and Obstacles
- Maintaining Momentum and Motivation
- Achieving Long-Term Success in Strategic Account Management
Certificate of Completion Upon completion of this course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise and knowledge in Advanced Strategic Account Management.
Course Features - Interactive and engaging lessons
- Comprehensive and up-to-date content
- Expert instructors with real-world experience
- Personalized learning experience
- Practical and actionable insights
- Hands-on projects and activities
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven learning environment
- Mobile-accessible and user-friendly platform
,
Module 1: Introduction to Strategic Account Management
- Defining Strategic Account Management
- Benefits of Strategic Account Management
- Key Components of a Successful Strategic Account Management Program
- Understanding Customer Needs and Expectations
- Developing a Customer-Centric Mindset
Module 2: Understanding Key Client Relationships
- Identifying Key Clients and Their Needs
- Building Trust and Credibility with Key Clients
- Effective Communication Strategies for Key Client Relationships
- Managing Conflict and Difficult Conversations
- Negotiation Strategies for Key Client Relationships
Module 3: Strategic Account Planning
- Developing a Strategic Account Plan
- Conducting a Customer Needs Analysis
- Identifying Opportunities for Growth and Expansion
- Developing a Relationship Strategy
- Establishing Goals and Objectives
Module 4: Building and Maintaining Relationships
- Building Rapport and Establishing Trust
- Effective Listening and Questioning Techniques
- Understanding Customer Decision-Making Processes
- Influencing and Persuading Key Clients
- Maintaining Relationships Over Time
Module 5: Managing and Growing Key Accounts
- Developing a Growth Strategy for Key Accounts
- Identifying New Business Opportunities
- Managing Key Account Teams
- Developing a Customer Retention Strategy
- Measuring and Evaluating Key Account Performance
Module 6: Advanced Negotiation and Conflict Resolution
- Advanced Negotiation Strategies
- Managing Conflict and Difficult Conversations
- Effective Communication in High-Pressure Situations
- Building and Maintaining Relationships in Challenging Environments
- Developing a Personal Negotiation Style
Module 7: Strategic Account Management Tools and Technology
- Overview of Strategic Account Management Tools and Technology
- Using CRM Systems for Strategic Account Management
- Implementing Sales Enablement Tools
- Utilizing Data and Analytics for Strategic Account Management
- Best Practices for Implementing Strategic Account Management Technology
Module 8: Measuring and Evaluating Strategic Account Management Performance
- Developing a Performance Metrics Framework
- Measuring and Evaluating Key Account Performance
- Conducting Regular Business Reviews
- Assessing Customer Satisfaction and Loyalty
- Using Data and Analytics to Inform Strategic Account Management Decisions
Module 9: Advanced Strategic Account Management Strategies
- Developing a Strategic Account Management Strategy for Complex Sales
- Managing Global and Multi-National Accounts
- Building and Maintaining Relationships with Senior Executives
- Developing a Strategic Account Management Strategy for New Markets
- Implementing a Change Management Strategy for Strategic Account Management
Module 10: Putting it all Together
- Developing a Personal Action Plan
- Implementing Strategic Account Management Best Practices
- Overcoming Common Challenges and Obstacles
- Maintaining Momentum and Motivation
- Achieving Long-Term Success in Strategic Account Management
Certificate of Completion Upon completion of this course, participants will receive a certificate issued by The Art of Service, demonstrating their expertise and knowledge in Advanced Strategic Account Management.
Course Features - Interactive and engaging lessons
- Comprehensive and up-to-date content
- Expert instructors with real-world experience
- Personalized learning experience
- Practical and actionable insights
- Hands-on projects and activities
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven learning environment
- Mobile-accessible and user-friendly platform
,
- Interactive and engaging lessons
- Comprehensive and up-to-date content
- Expert instructors with real-world experience
- Personalized learning experience
- Practical and actionable insights
- Hands-on projects and activities
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven learning environment
- Mobile-accessible and user-friendly platform