What does the Key Account Management Mastery course cover?
Key Account Management Mastery is covered here in 8 modules: Introduction to Key Account Management: Role of a key account manager, Understanding Your Customer: Customer needs and expectations, Understanding customer behavior, Developing a Key Account Strategy: Prioritizing key accounts, Creating a relationship map and 5 more.
How do you approach Key Account Management Mastery step by step?
The work is sequenced in 8 stages. It starts with Introduction to Key Account Management: Role of a key account manager, moves through Understanding Your Customer: Customer needs and expectations, Understanding customer behavior and Developing a Key Account Strategy: Prioritizing key accounts, Creating a relationship map, and ends at Advanced Key Account Management Topics: Best practices for KAM.
What is in Module 1 of the Key Account Management Mastery course?
Module 1 is Introduction to Key Account Management: Role of a key account manager. It works through Defining Key Account Management (KAM), benefits of KAM for businesses, key account management process and 2 more. It sets the vocabulary the remaining 7 modules build on.
How is the Key Account Management Mastery course delivered?
The Key Account Management Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Key Account Management Mastery course cost?
The Key Account Management Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Long-Term Relationships in Service Operation, Long-Term Relationships in Sales Kit, Long-Term Relationships in Customer Analytics Dataset, Customer Success Management.
More answers: what you get with every course, refund policy, all help answers.
Key Account Management Mastery: Unlocking Long-Term Business Relationships
Course Overview
Unlock the secrets to building and maintaining long-term business relationships with our comprehensive Key Account Management Mastery course. This interactive and engaging program is designed to equip you with the skills and knowledge needed to succeed in today's competitive business landscape.Course Highlights
- Interactive and engaging learning experience
- Comprehensive curriculum covering 80+ topics
- Personalized learning experience with expert instructors
- Up-to-date and practical content with real-world applications
- High-quality content and certification upon completion
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with hands-on projects and actionable insights
- Gamification and progress tracking for a fun and engaging experience
Course Curriculum
Module 1. Introduction to Key Account Management: Role of a key account manager
- Defining Key Account Management (KAM)
- Benefits of KAM for businesses
- Key account management process
- Role of a key account manager
- Skills and competencies required for KAM
Module 2. Understanding Your Customer: Customer needs and expectations, Understanding customer behavior
- Customer needs and expectations
- Understanding customer behavior
- Customer segmentation and profiling
- Building customer relationships
- Effective communication strategies
Module 3. Developing a Key Account Strategy: Prioritizing key accounts, Creating a relationship map
- Defining a key account strategy
- Conducting a customer needs analysis
- Developing a value proposition
- Creating a relationship map
- Prioritizing key accounts
Module 4. Building and Maintaining Relationships: Building trust and credibility
- Building trust and credibility
- Effective communication and interpersonal skills
- Managing conflicts and difficult conversations
- Negotiation and influencing skills
- Maintaining relationships over time
Module 5. Identifying and Pursuing New Opportunities: Creating a sales pitch
- Identifying new business opportunities
- Developing a sales strategy
- Creating a sales pitch
- Negotiating and closing deals
- Managing and growing existing accounts
Module 6. Managing and Growing Existing Accounts: Creating a customer loyalty program
- Understanding customer needs and expectations
- Developing a customer retention strategy
- Creating a customer loyalty program
- Upselling and cross-selling techniques
- Managing and resolving customer complaints
Module 7. Measuring and Evaluating Performance: Tracking sales performance
- Defining key performance indicators (KPIs)
- Measuring customer satisfaction
- Tracking sales performance
- Evaluating relationship strength
- Conducting regular business reviews
Module 8. Advanced Key Account Management Topics: Best practices for KAM
- Understanding customer decision-making processes
- Developing a customer-centric approach
- Creating a key account management dashboard
- Using technology to enhance KAM
- Best practices for KAM
Certificate of Completion
Upon completion of the course, participants will receive a certificate issued by The Art of Service, demonstrating their mastery of key account management skills and knowledge.Course Format
This course is delivered online, with interactive and engaging content, including:- Bite-sized lessons and hands-on projects
- Expert instructor support and feedback
- Lifetime access to course materials
- Mobile accessibility for on-the-go learning
- Gamification and progress tracking for a fun and engaging experience