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Influence across more business units with Atlassian-powered sales outcomes

$197.00
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What is the Influence across more business units course about?

Map Atlassian adoption milestones to specific business-unit KPIs (product, ops, engineering, compliance) Initiate commercial conversations with non-IT stakeholders using outcome benchmarks Build sponsorship pathways that extend beyond procurement and IT into line-of-business leadership Articulate platform value in regional revenue, cycle time, and incident reduction terms Trigger early engagement from global teams by demonstrating cross-functional efficiency lift.

What do you take away from the Influence across more business units course?

Map Atlassian adoption milestones to specific business-unit KPIs (product, ops, engineering, compliance) Initiate commercial conversations with non-IT stakeholders using outcome benchmarks Build sponsorship pathways that extend beyond procurement and IT into line-of-business leadership Articulate platform value in regional revenue, cycle time, and incident reduction terms Trigger early engagement from global teams by demonstrating cross-functional efficiency lift.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Influence across more business units cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 3 hours per module, designed to be applied incrementally during active deals.

How does this compare to the alternatives?

Most training focuses on product functionality or generic sales techniques. This course is the only one that connects Atlassian platform usage to cross-functional business outcomes that expand influence into non-IT decision-making.

What does the Influence across more business units cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

How is the Influence across more business units delivered?

The Influence across more business units is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. A certificate of completion is issued by The Art of Service when you finish.

How much does the Influence across more business units cost?

The Influence across more business units is $199 as a one time payment. There is no subscription and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Leading AI Transformation Without Overhyping Outcomes, Deliver Business Outcomes Toolkit, Target Business Outcomes Toolkit, Delivering Business Outcomes Toolkit.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Influence across more business units with Atlassian-powered sales outcomes

Turn platform depth into cross-functional leverage

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.

The situation this course is for

Who this is for

Enterprise Account Executive selling Atlassian solutions through measurable business impact

Who this is not for

Individuals focused on technical administration of Atlassian tools or standalone software reselling without outcome alignment

What you walk away with

  • Map Atlassian adoption milestones to specific business-unit KPIs (product, ops, engineering, compliance)
  • Initiate commercial conversations with non-IT stakeholders using outcome benchmarks
  • Build sponsorship pathways that extend beyond procurement and IT into line-of-business leadership
  • Articulate platform value in regional revenue, cycle time, and incident reduction terms
  • Trigger early engagement from global teams by demonstrating cross-functional efficiency lift

The 12 modules (with all 144 chapters)

Module 1. Aligning platform adoption to business-unit success metrics
Learn how to identify KPIs in product, operations, and engineering that Atlassian deployments directly influence, and position outcomes accordingly.
12 chapters in this module
  1. Product team velocity benchmarks
  2. Incident resolution cycle time
  3. Cross-team handoff efficiency
  4. Release frequency correlation
  5. Change approval throughput
  6. Deployment failure rate drop
  7. Mean time to recovery (MTTR)
  8. Backlog aging trends
  9. Sprint predictability score
  10. Feature delivery lead time
  11. Team autonomy indicators
  12. Cross-region alignment markers
Module 2. Connecting Jira outcomes to operational KPIs
Turn ticket flow, sprint velocity, and backlog health into evidence of operational improvement for non-technical stakeholders.
12 chapters in this module
  1. Ticket aging reduction impact
  2. Sprint completion rate gains
  3. Escalation volume decline
  4. Support-to-development handoff speed
  5. Major incident resolution pace
  6. Request-to-fulfillment cycle
  7. Backlog cleanup efficiency
  8. Priority alignment across squads
  9. Cross-functional board usage
  10. Automation rule adoption rate
  11. Custom field standardization
  12. Workflow transition frequency
Module 3. Translating Confluence usage into knowledge leverage
Show how documentation consistency and accessibility drive compliance, onboarding speed, and audit readiness across departments.
12 chapters in this module
  1. Onboarding time reduction
  2. Audit finding recurrence
  3. Policy update dissemination speed
  4. Document version control compliance
  5. Search success rate metrics
  6. Page edit collaboration patterns
  7. Ownership clarity signals
  8. Stale content cleanup cycles
  9. Cross-department playbook usage
  10. Approval workflow integration
  11. External partner access logs
  12. Regulatory mapping completeness
Module 4. Positioning Opsgenie in incident management narratives
Frame alert response times and escalation paths as business continuity improvements for risk and operations leaders.
12 chapters in this module
  1. Alert-to-response interval
  2. On-call burden distribution
  3. Auto-escalation success rate
  4. Post-mortem action closure
  5. MTTR by incident class
  6. Service availability correlation
  7. Team notification fatigue
  8. Escalation path transparency
  9. Incident documentation completeness
  10. Drill participation rate
  11. Third-party integration uptime
  12. Alert noise reduction tactics
Module 5. Building business-unit sponsorship pathways
Create structured outreach sequences that bring product, compliance, and regional ops leaders into the conversation early.
12 chapters in this module
  1. Sponsor identification matrix
  2. Initial value hypothesis framing
  3. Pilot success criteria co-creation
  4. Monthly outcome sync rhythms
  5. Executive summary cadence
  6. Cross-unit milestone tracking
  7. Feedback loop integration
  8. Resource dependency mapping
  9. Stakeholder influence tiering
  10. Alignment checkpoint design
  11. Risk mitigation co-ownership
  12. Scaling readiness review
Module 6. Crafting region-specific outcome narratives
Adapt platform success stories to reflect regional priorities like labor efficiency, regulatory alignment, or cost avoidance.
12 chapters in this module
  1. Labor hour reallocation proof
  2. Local compliance requirement mapping
  3. Cost-per-ticket reduction
  4. Cross-border collaboration ease
  5. Language customization impact
  6. Local team autonomy signal
  7. Regulatory inspection prep time
  8. Vendor lock-in risk reduction
  9. Data residency alignment
  10. Third-party audit evidence strength
  11. Change freeze frequency drop
  12. Holiday coverage planning
Module 7. Linking release patterns to revenue impact
Show how faster, more reliable software delivery correlates with feature monetization and customer retention.
12 chapters in this module
  1. Feature-to-revenue time lag
  2. Customer-reported bug decline
  3. Release-related downtime cost
  4. Beta program engagement rate
  5. Customer adoption of new workflows
  6. Sales team enablement speed
  7. Upsell opportunity identification
  8. Churn risk signal reduction
  9. NPS improvement correlation
  10. Renewal cycle confidence boost
  11. Competitive differentiation clarity
  12. Client onboarding acceleration
Module 8. Creating repeatable customer outcome dossiers
Assemble modular, evidence-based documents that can be reused across industries, regions, and buying centers.
12 chapters in this module
  1. Outcome statement templates
  2. KPI mapping worksheets
  3. Before-and-after data grids
  4. Stakeholder testimonial collection
  5. Visual summary deck structure
  6. Industry-specific framing swaps
  7. Anonymized data validation
  8. Third-party benchmark integration
  9. Legal review pre-clearance
  10. Localization adaptability
  11. Sales cycle stage alignment
  12. Internal champion handover
Module 9. Engaging engineering leadership as partners
Frame platform adoption as a lever for engineering team health, retention, and technical debt reduction.
12 chapters in this module
  1. Technical debt tracking visibility
  2. Refactor initiative prioritization
  3. Team morale indicator proxies
  4. Retention risk signal reduction
  5. Production incident ownership
  6. Code review turnaround time
  7. Build failure frequency
  8. Environment stability score
  9. Deployment rollback rate
  10. Developer satisfaction survey trends
  11. Toolchain fatigue signals
  12. Cross-team dependency resolution
Module 10. Demonstrating compliance leverage across frameworks
Use platform audit logs and workflow controls to show progress against ISO, SOC 2, and internal policy requirements.
12 chapters in this module
  1. Control evidence automation
  2. Audit finding closure rate
  3. Policy exception reduction
  4. Evidence retrieval speed
  5. Reviewer comment decline
  6. Control test failure trends
  7. Access review cycle time
  8. Segregation of duties enforcement
  9. Change approval completeness
  10. Log retention compliance
  11. Third-party auditor feedback
  12. Internal audit scoping impact
Module 11. Expanding deal scope through outcome stacking
Bundle platform capabilities to address multiple business-unit goals in a single engagement.
12 chapters in this module
  1. Multi-KPI value hypothesis
  2. Shared outcome dashboard design
  3. Joint success metric definition
  4. Cross-unit budget pooling
  5. Executive sponsor alignment
  6. Unified milestone tracking
  7. Interdependent rollout sequencing
  8. Risk mitigation co-planning
  9. Benefit realization review
  10. Scaling phase criteria
  11. Feedback integration mechanism
  12. Renewal alignment checkpoint
Module 12. Institutionalizing outcome-led sales motions
Embed outcome mapping into your team’s standard workflow so influence extension becomes the default.
12 chapters in this module
  1. Discovery question bank
  2. KPI identification script
  3. Stakeholder mapping tool
  4. Outcome hypothesis worksheet
  5. Evidence collection checklist
  6. Internal alignment email templates
  7. Sponsor onboarding sequence
  8. Quarterly business review agenda
  9. Deal scoring adjustment
  10. Win/loss analysis update
  11. Competitive displacement playbook
  12. Champion enablement guide

How this maps to your situation

  • When expanding into new regions
  • During enterprise renewal cycles
  • When introducing new Atlassian products
  • Ahead of major platform upgrades

Before vs. after

Before
Sales conversations centered on platform features and IT adoption metrics.
After
Commercial engagements initiated with product, ops, and regional leaders using measurable business outcomes.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours per module, designed to be applied incrementally during active deals.

How this compares to the alternatives

Most training focuses on product functionality or generic sales techniques. This course is the only one that connects Atlassian platform usage to cross-functional business outcomes that expand influence into non-IT decision-making.

Frequently asked

Is this course technical or sales-focused?
It's designed for sales professionals who need to articulate technical platform value in business outcome terms to non-IT stakeholders.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Can I apply this during active deals?
Yes, each module includes templates and examples designed for immediate use in ongoing engagements.
$199 one-time. Approximately 3 hours per module, designed to be applied incrementally during active deals..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours