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CASL Evidence & Implementation Kit

$249.00
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CASL · Canada Anti-Spam Legislation · Evidence & Implementation Kit
Comply with CASL, without decoding the consent and unsubscribe rules yourself.
Every obligation handed to you as an adopt-ready control, from CEM scope and consent through message identification and unsubscribe to proof of consent and the software rules, with the evidence a regulator examines.
Anti-spam-ready in a weekend, not a quarter.

Here is the honest situation. CASL regulates commercial electronic messages sent to Canadians: it requires consent before sending, clear identification and valid contact information in every message, a working unsubscribe mechanism actioned within 10 business days, and it places the burden of proving consent on the sender. It also governs installing software and prohibits address harvesting. A sender that runs email or messaging campaigns but cannot prove consent, or lacks a compliant unsubscribe, is exactly where senders fall short, and the penalties are significant.

This Kit removes the guesswork. It is CASL written as adopt-ready controls you personalize in a weekend, with the evidence a regulator examines.

What you get, the moment you buy

18
Obligations as adopt-ready controls. Every obligation, from CEM scope and consent through identification, unsubscribe, proof of consent and the software rules, written so you personalize and apply it.
18
Evidence-they-examine checklists. For each control, exactly what a regulator examines, plus where senders fall short, so you close the gap first.
1
Anti-Spam Control Matrix, pre-built. Every obligation in a working spreadsheet, ready to record status, owner and evidence location.
1
Gap & Readiness Assessment. Score each obligation and the workbook returns your readiness as a single percentage, and exactly what to fix next.

Grounded in Canada's Anti-Spam Legislation, with CEM scope and exemptions, express and implied consent, message identification and content, the unsubscribe mechanism and its timing, proof of consent, the software installation rules and enforcement called out. Editable Word and Excel files.

The sender has to prove consent, not the regulator
Under CASL the burden of proving consent rests on the sender, and unsubscribe requests must be honoured within 10 business days. A sender that cannot produce records of how and when consent was obtained, or that is slow to unsubscribe, is exposed. This Kit builds the consent, unsubscribe and record controls with the evidence a regulator asks for.

What one control looks like

This is determining what messages are in scope, where CASL begins. All 18 are built to this depth.

CASL-1 Determine what messages are in scope SCOPE
Put this control in place

Determine and document which of [your organization name]'s electronic messages are commercial electronic messages under CASL, being messages that encourage participation in a commercial activity sent to an electronic address, so that the CASL obligations are established before sending and the organization can evidence its scope assessment.

Regulatory note.

CASL regulates the sending of commercial electronic messages (CEMs) to electronic addresses.

Evidence a regulator examines
  • An assessment of which messages are CEMs
  • The electronic channels in scope
  • Records of the determination
Common finding they raise: Commercial electronic messages are sent with no assessment of CASL.

Why this is not another template pack

  • The evidence is the point. Consent you cannot prove is no defence, and the burden is on you. This tells you what a regulator examines and where senders fall short, for every obligation.
  • Consent, unsubscribe and proof built in. The express and implied consent, the unsubscribe mechanism and timing and the proof-of-consent records are written into the controls, the substance CASL requires.
  • Built on a mapped compliance corpus, not one person's opinion, from a graph of thousands of controls across standards.
  • It compounds. CASL sits alongside your privacy and marketing compliance, so this work feeds your wider consent and communications program.

Who buys this

Any organization sending commercial electronic messages to Canadians, and their marketing, legal and compliance leads. Whether it is a first alignment or a consent-and-unsubscribe uplift, you save weeks and walk in with scope, consent, identification, unsubscribe and proof structured.

By the end of the weekend you will have
✓  An adopt-ready control for all 18 obligations
✓  A completed anti-spam control matrix
✓  The evidence a regulator examines
✓  Your consent and unsubscribe controls in place
✓  A readiness percentage and a fix list
✓  The proof-of-consent and record gaps closed

Common questions

Is it really editable? Yes. Word and Excel files you own and adapt. No portal, no subscription.

Is this legal advice? No. It is an implementation toolkit grounded in CASL. For a specific matter consult counsel; this gets your controls and evidence in order fast.

Does it cover consent? Yes. Obtaining express consent and relying on implied consent correctly, and keeping proof, are built as controls.

Does it cover unsubscribe? Yes. A working unsubscribe mechanism and actioning it within 10 business days are built as controls.

What if it is not for me? A 30-day money-back guarantee.

Do not send messages you cannot show you had consent for.
Every CASL obligation is fast to adopt with the Kit. It is instant, and it is guaranteed.
Add it to your cart and be anti-spam-ready this weekend.

Instant digital download · 30-day money-back guarantee · The Art of Service Pty Ltd, GPO Box 2673, Brisbane QLD 4001 · support@theartofservice.com

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