What does the Account-Based Marketing Mastery course cover?
Account-Based Marketing Mastery is covered here in 10 modules: Introduction to Account-Based Marketing: Definition and history of ABM, Understanding Your Target Accounts: Creating buyer personas, Developing Your ABM Strategy: Creating a channel strategy, Developing a content strategy and 7 more. The outline lists 40 specific topics, opening with definition and history of ABM and closing with next steps and continued learning.
How do you approach Account-Based Marketing Mastery step by step?
The work is sequenced in 10 stages. It starts with Introduction to Account-Based Marketing: Definition and history of ABM, moves through Understanding Your Target Accounts: Creating buyer personas and Developing Your ABM Strategy: Creating a channel strategy, Developing a content strategy, and ends at Final Project and Certification: Next steps and continued learning.
What is in Module 1 of the Account-Based Marketing Mastery course?
Module 1 is Introduction to Account-Based Marketing: Definition and history of ABM. It works through definition and history of ABM, benefits and challenges of ABM, ABM vs. traditional marketing and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Account-Based Marketing Mastery course delivered?
The Account-Based Marketing Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account-Based Marketing Mastery course cost?
The Account-Based Marketing Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Due Diligence Mastery, Risk Management Mastery, Integrated Risk Management Mastery, Ultimate Checklist Mastery.
More answers: what you get with every course, refund policy, all help answers.
Comprehensive Account-Based Marketing Mastery: A Step-by-Step Guide to Covering Everything
In this comprehensive course, you will learn the fundamentals of Account-Based Marketing (ABM) and how to implement it in your organization. This course is designed to provide you with a step-by-step guide to covering everything you need to know about ABM.Course Overview
This course is interactive, engaging, comprehensive, personalized, up-to-date, practical, and has real-world applications. You will learn from expert instructors and receive high-quality content. Upon completion of the course, you will receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging lessons
- Comprehensive and personalized learning experience
- Up-to-date and practical content
- Real-world applications and case studies
- Expert instructors with years of experience
- High-quality content and resources
- Certificate upon completion issued by The Art of Service
- Flexible learning schedule and user-friendly platform
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
Course Outline
Module 1. Introduction to Account-Based Marketing: Definition and history of ABM
- Definition and history of ABM
- Benefits and challenges of ABM
- ABM vs. traditional marketing
- Setting up an ABM team and budget
Module 2. Understanding Your Target Accounts: Creating buyer personas
- Identifying and selecting target accounts
- Researching and profiling target accounts
- Understanding customer needs and pain points
- Creating buyer personas
Module 3. Developing Your ABM Strategy: Creating a channel strategy, Developing a content strategy
- Defining your ABM goals and objectives
- Developing a content strategy
- Creating a channel strategy
- Setting up metrics and analytics
Module 4. Content Creation and Distribution: Content distribution channels
- Creating relevant and engaging content
- Content distribution channels
- Measuring content effectiveness
- Content optimization and repurposing
Module 5. Paid Advertising and Promotion: Measuring ad effectiveness, Targeting and retargeting options
- Understanding paid advertising options
- Creating effective ad copy and visuals
- Targeting and retargeting options
- Measuring ad effectiveness
Module 6. Sales and Marketing Alignment: Best practices for, Creating a strategy
- Understanding the importance of sales and marketing alignment
- Creating a sales and marketing alignment strategy
- Setting up sales and marketing metrics
- Best practices for sales and marketing alignment
Module 7. Measuring and Optimizing Your ABM Efforts: Measuring campaign effectiveness
- Understanding ABM metrics and analytics
- Measuring campaign effectiveness
- Optimizing and refining your ABM strategy
- Best practices for ABM measurement and optimization
Module 8: Advanced ABM Topics
- Account-based retargeting
- Account-based personalization
- Account-based analytics
- Advanced ABM strategies and tactics
Module 9. Case Studies and Best Practices: Real-world ABM case studies
- Real-world ABM case studies
- Best practices for ABM implementation
- Common ABM mistakes and challenges
- Future of ABM and emerging trends
Module 10. Final Project and Certification: Next steps and continued learning
- Final project requirements and guidelines
- Final project submission and review
- Certification and course completion
- Next steps and continued learning