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Conversion Rate Optimization; A Complete Guide

Conversion Rate Optimization; A Complete Guide

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Conversion Rate Optimization: A Complete Guide



Course Overview

This comprehensive course will teach you the fundamentals of Conversion Rate Optimization (CRO) and how to apply them to increase conversions and boost revenue. Through interactive lessons, hands-on projects, and real-world applications, you'll gain the skills and knowledge needed to become a CRO expert.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Conversion Rate Optimization

  • What is Conversion Rate Optimization?
  • Benefits of CRO
  • Understanding your target audience
  • Setting CRO goals and objectives
  • Key CRO metrics and KPIs

Module 2: Understanding User Behavior

  • Understanding user motivations and pain points
  • User research methods
  • Creating user personas
  • User journey mapping
  • Identifying friction points and areas for improvement

Module 3: Landing Page Optimization

  • Landing page design principles
  • Writing effective headlines and copy
  • Optimizing images and multimedia
  • Creating effective calls-to-action (CTAs)
  • Landing page testing and iteration

Module 4: Website Optimization

  • Website design principles
  • Optimizing website navigation and information architecture
  • Creating effective product pages
  • Optimizing website loading speed and mobile responsiveness
  • Website testing and iteration

Module 5: Email Optimization

  • Email marketing principles
  • Writing effective email copy
  • Optimizing email subject lines and CTAs
  • Creating effective email campaigns
  • Email testing and iteration

Module 6: A/B Testing and Experimentation

  • A/B testing principles
  • Designing and running A/B tests
  • Interpreting A/B test results
  • Creating a testing roadmap
  • Advanced testing techniques

Module 7: Analytics and Data Analysis

  • Google Analytics principles
  • Setting up and tracking key metrics
  • Interpreting data and identifying trends
  • Creating data-driven recommendations
  • Advanced analytics techniques

Module 8: CRO Tools and Software

  • Overview of CRO tools and software
  • A/B testing and experimentation tools
  • Analytics and data analysis tools
  • Landing page and website optimization tools
  • Email optimization tools

Module 9: Creating a CRO Strategy

  • Defining CRO goals and objectives
  • Conducting a CRO audit
  • Creating a CRO roadmap
  • Prioritizing CRO initiatives
  • Measuring and evaluating CRO success

Module 10: Advanced CRO Topics

  • Personalization and segmentation
  • Account-based marketing
  • Influencer marketing
  • Video marketing
  • Predictive analytics and machine learning


Certificate

Upon completion of the course, participants will receive a certificate issued by The Art of Service.



Course Format

This course is delivered online and consists of interactive lessons, hands-on projects, and real-world applications.



Course Duration

This course is self-paced and can be completed in 8-10 weeks.



Target Audience

This course is designed for marketers, entrepreneurs, and business owners who want to improve their conversion rates and boost revenue.

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