Digital Marketing Strategy Toolkit

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Work with your digital marketing strategy today

 

Does your organization have a clearly defined Digital Marketing Strategy?

Have you seamlessly integrated your Digital Marketing Strategy across paid, earned and owned media channels?

How well has your organization developed strong knowledge and skills in each Digital Marketing Strategy area?

How would you rate your organizations Digital Marketing Strategy?




...Find the answers to these, and more, questions with this Digital Marketing Strategy Toolkit:

  • Optimize your Digital Marketing Strategy.
  • Define your Digital Marketing Strategy.
  • Set your Digital Marketing Strategy.
  • Plan and execute, measure and analyze your digital marketing campaigns.
  • Measure the ROI of your digital marketing tactics.
  • Know if your marketing strategy is working.
  • Make your content marketing work harder to help build your brand.
  • Compare your online marketing with that of competitors.
  • Compare your online marketing with that of your competitors.



HOW THIS TOOLKIT WORKS:

Save time, empower your teams and effectively upgrade your processes with access to this practical Digital Marketing Strategy Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Digital Marketing Strategy related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Digital Marketing Strategy specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Digital Marketing Strategy Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 993 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Strategy improvements can be made.

Examples; 10 of the 993 standard requirements:

  1. What is the revenue generated by a marketing campaign and what was the cost of the campaign in order to calculate profitability of digital marketing?

  2. How have your current digital marketing / customer experience management investments changed the way you interact and engage with customers?

  3. When you use a search engine to look for the product /services your organization offers, what companies/sites are displayed?

  4. Why does your organization exist, what problems is it solving and how does it want to relate to each person it touches?

  5. What percentage of your revenue is allocated to your total marketing expense budget for the current fiscal year?

  6. Which measurements does your organization use to evaluate the overall impact of its online marketing programs?

  7. Which medium gets the largest share of your marketing spends and how much have you been spending on digital?

  8. How digital data, digital marketing and digital business have changed the traditional way of doing business?

  9. How frequently are your offline and online marketing activities planned together as an integrated strategy?

  10. Why is it important to consider the context of any marketing activities which you would like to implement?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Digital Marketing Strategy book in PDF containing 993 requirements, which criteria correspond to the criteria in...

Your Digital Marketing Strategy self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Digital Marketing Strategy Self-Assessment and Scorecard you will develop a clear picture of which Digital Marketing Strategy areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Digital Marketing Strategy Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Digital Marketing Strategy projects with the 62 implementation resources:

  • 62 step-by-step Digital Marketing Strategy Project Management Form Templates covering over 1500 Digital Marketing Strategy project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Quality Audit: Is refuse and garbage adequately stored and disposed of with sufficient frequency to prevent contamination?

  2. Scope Management Plan: Are funding resource estimates sufficiently detailed and documented for use in planning and tracking the Digital Marketing Strategy project?

  3. Risk Audit: Do you have position descriptions for all key paid and volunteer positions in your organization?

  4. Scope Management Plan: Are post milestone Digital Marketing Strategy project reviews (PMPR) conducted with your organization at least once a year?

  5. Issue Log: Which stakeholders are thought leaders, influences, or early adopters?

  6. Activity Duration Estimates: Write a oneto two-page paper describing your dream team for this Digital Marketing Strategy project. What type of people would you want on your team?

  7. Scope Management Plan: Have all team members been part of identifying risks?

  8. Schedule Management Plan: Is the schedule vertically and horizontally traceable?

  9. Variance Analysis: Are all elements of indirect expense identified to overhead cost budgets of Digital Marketing Strategy projections?

  10. Schedule Management Plan: Are any non-compliance issues that exist due to your organizations practices communicated to your organization?

 
Step-by-step and complete Digital Marketing Strategy Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Digital Marketing Strategy project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Digital Marketing Strategy project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Digital Marketing Strategy project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Digital Marketing Strategy project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Digital Marketing Strategy project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Digital Marketing Strategy project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Digital Marketing Strategy project with this in-depth Digital Marketing Strategy Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Digital Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Digital Marketing Strategy and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing Strategy investments work better.

This Digital Marketing Strategy All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.





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CONTENTS:


Checklists:


Checklists:Digital Marketing Strategy Checklist Report on BRAND.pdf

Checklists:Digital Marketing Strategy Checklist Report on ORGANIZATION.pdf

Checklists:Digital Marketing Strategy Checklist Report on BUSINESS.pdf

Checklists:Digital Marketing Strategy Checklist Report on TARGET.pdf

Checklists:Digital Marketing Strategy Checklist Report on PRODUCT.pdf

Checklists:Digital Marketing Strategy Checklist Report on MEDIA.pdf

Checklists:Digital Marketing Strategy Checklist Report on CUSTOMER.pdf

Checklists:Digital Marketing Strategy Checklist Report on WEBSITE.pdf

Checklists:Digital Marketing Strategy Checklist Report on DIGITAL.pdf

Checklists:Digital Marketing Strategy Checklist Report on MOBILE.pdf



STEP 1 Get your bearings:


STEP 1 Get your bearings:Digital Marketing Strategy Self-Assessment Pre-Filled EXAMPLE.xlsx

STEP 1 Get your bearings:Digital_Marketing_Strategy_Quick_Exploratory_Self-Assessment_Guide.pdf





STEP 2 Set concrete goals tasks dates and numbers you can track:


STEP 2 Set concrete goals tasks dates and numbers you can track:Digital Marketing Strategy Self-Assessment.xlsx

STEP 2 Set concrete goals tasks dates and numbers you can track:Digital_Marketing_Strategy.pdf

..and the Project Management resources in 'STEP 3: Implement, Track, follow up and revise strategy' as described above.

 

 

Who This Toolkit Is For

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These skills will enrich every part of your life.

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