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Hybrid Selling Models for ISVs; Integrating Direct Sales Teams with Partner Channels While Maximizing Both Motions

$200.00
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What does the Hybrid Selling Models for ISVs course cover?

Hybrid Selling Models for ISVs is covered here in 10 modules: Introduction to Hybrid Selling Models: Overview of direct and indirect sales channels, Developing a Comprehensive Sales Strategy: Developing a unique value proposition, Building and Managing Direct Sales Teams: Managing and motivating direct sales teams and 7 more.

How do you approach Hybrid Selling Models for ISVs step by step?

The work is sequenced in 10 stages. It starts with Introduction to Hybrid Selling Models: Overview of direct and indirect sales channels, moves through Developing a Comprehensive Sales Strategy: Developing a unique value proposition and Building and Managing Direct Sales Teams: Managing and motivating direct sales teams, and ends at Sales Analytics and Performance Management: Implementing changes and adjustments.

What is in Module 1 of the Hybrid Selling Models for ISVs course?

Module 1 is Introduction to Hybrid Selling Models: Overview of direct and indirect sales channels. It works through defining hybrid selling models and their benefits, understanding the challenges of implementing a hybrid selling model, overview of direct and indirect sales channels and 1 more. It sets the vocabulary the remaining 9 modules build on.

How is the Hybrid Selling Models for ISVs course delivered?

The Hybrid Selling Models for ISVs course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.

How much does the Hybrid Selling Models for ISVs course cost?

The Hybrid Selling Models for ISVs course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Vertical Market Penetration for ISVs, Digital Partner Enablement for ISVs, Partner Portfolio Optimization for ISVs, Multi-Tier Partner Programs for ISVs.

More answers: what you get with every course, refund policy, all help answers.

Hybrid Selling Models for ISVs: Integrating Direct Sales Teams with Partner Channels While Maximizing Both Motions



Course Overview

This comprehensive course is designed to equip Independent Software Vendors (ISVs) with the knowledge and skills necessary to successfully implement a hybrid selling model that integrates direct sales teams with partner channels. Participants will learn how to maximize both motions, resulting in increased revenue and growth.



Course Objectives

  • Understand the benefits and challenges of implementing a hybrid selling model
  • Develop a comprehensive strategy for integrating direct sales teams with partner channels
  • Learn how to optimize and manage both direct and indirect sales channels
  • Understand how to create a cohesive sales strategy that aligns with business objectives
  • Gain practical knowledge and skills to successfully execute a hybrid selling model


Course Outline

Module 1. Introduction to Hybrid Selling Models: Overview of direct and indirect sales channels

  • Defining hybrid selling models and their benefits
  • Understanding the challenges of implementing a hybrid selling model
  • Overview of direct and indirect sales channels
  • Importance of aligning sales strategy with business objectives

Module 2. Developing a Comprehensive Sales Strategy: Developing a unique value proposition

  • Conducting market research and analysis
  • Defining target markets and customer segments
  • Developing a unique value proposition
  • Creating a sales strategy that aligns with business objectives

Module 3. Building and Managing Direct Sales Teams: Managing and motivating direct sales teams

  • Recruiting and hiring direct sales team members
  • Training and onboarding direct sales team members
  • Managing and motivating direct sales teams
  • Measuring and evaluating direct sales team performance

Module 4. Building and Managing Partner Channels: Training and onboarding partner channel members

  • Recruiting and selecting partner channel members
  • Training and onboarding partner channel members
  • Managing and motivating partner channel members
  • Measuring and evaluating partner channel performance

Module 5. Integrating Direct Sales Teams with Partner Channels: Creating a unified sales process

  • Developing a cohesive sales strategy that integrates direct and indirect sales channels
  • Creating a unified sales process
  • Establishing clear communication and collaboration channels
  • Managing conflicts and challenges

Module 6. Optimizing and Managing Sales Channels: Implementing changes and adjustments

  • Understanding sales channel metrics and analytics
  • Measuring and evaluating sales channel performance
  • Identifying areas for improvement and optimization
  • Implementing changes and adjustments

Module 7. Creating a Cohesive Sales Strategy: Creating a unified sales message

  • Aligning sales strategy with business objectives
  • Creating a unified sales message
  • Establishing clear sales processes and procedures
  • Ensuring consistent customer experiences

Module 8. Advanced Sales Strategies and Tactics: Implementing account-based sales strategies

  • Understanding advanced sales strategies and tactics
  • Using data and analytics to inform sales decisions
  • Implementing account-based sales strategies
  • Using sales automation and enablement tools

Module 9. Sales Enablement and Training: Creating a program, Understanding the importance of

  • Understanding the importance of sales enablement and training
  • Creating a sales enablement and training program
  • Developing sales training content and materials
  • Delivering sales training and coaching

Module 10. Sales Analytics and Performance Management: Implementing changes and adjustments

  • Understanding sales analytics and metrics
  • Measuring and evaluating sales performance
  • Identifying areas for improvement and optimization
  • Implementing changes and adjustments


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion, demonstrating their expertise in hybrid selling models and their ability to successfully integrate direct sales teams with partner channels.



Course Features

  • Interactive and engaging content
  • Comprehensive and up-to-date curriculum
  • Personalized learning experience
  • Expert instructors with real-world experience
  • Practical and actionable insights
  • Hands-on projects and exercises
  • Bite-sized lessons and flexible learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Community-driven learning environment
  • Mobile-accessible and user-friendly platform


Course Format

This course is delivered online, with interactive and engaging content, including video lessons, quizzes, exercises, and hands-on projects. Participants can access the course materials at any time, from any device, and can learn at their own pace.

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