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Influence across more business lines

$198.00
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What do you take away from the Influence across more business lines course?

Repeatable process for initiating multi-line client conversations led from tax Specific language to position tax as the front door to broader the firm offerings Framework to align compensation and recognition across collaborating teams Internal playbook for structuring cross-practice deal reviews Proven escalation paths to engage advisory and assurance leads early in the sales cycle.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Influence across more business lines cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 3 hours per module, designed for completion over 12 weeks with team application between modules.

How does this compare to the alternatives?

Unlike generic leadership courses or broad 'influence' trainings, this course delivers field-tested playbooks specific to multi-line professional services firms, with direct applicability to tax-led expansion strategies.

What does the Influence across more business lines cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

How is the Influence across more business lines delivered?

The Influence across more business lines is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. A certificate of completion is issued by The Art of Service when you finish.

How much does the Influence across more business lines cost?

The Influence across more business lines is $199 as a one time payment. There is no subscription and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Influence across more business lines

How senior practitioners are extending their impact beyond core functions

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.

Who this is for

Senior sales leader in a multi-service professional services firm, operating at the intersection of technical expertise and client acquisition

Who this is not for

Entry-level account managers, individual contributors without cross-team coordination responsibilities, or practitioners focused solely on delivery rather than go-to-market shaping

What you walk away with

  • Repeatable process for initiating multi-line client conversations led from tax
  • Specific language to position tax as the front door to broader the firm offerings
  • Framework to align compensation and recognition across collaborating teams
  • Internal playbook for structuring cross-practice deal reviews
  • Proven escalation paths to engage advisory and assurance leads early in the sales cycle

The 12 modules (with all 144 chapters)

Module 1. Why tax is becoming a strategic entry point
How changes in client demand are elevating tax’s role in end-to-end engagements, creating new leverage for sales leaders.
12 chapters in this module
  1. Client shift from compliance to integration
  2. Tax as first touch in transformation deals
  3. Case: Unbundling legacy contracts
  4. Identifying expansion triggers
  5. Mapping client decision layers
  6. Positioning beyond compliance
  7. From tax-first to enterprise-wide
  8. Leveraging regulatory change
  9. Timing multi-line entry
  10. Client examples by sector
  11. Benchmarking deal breadth
  12. Internal stakeholder inventory
Module 2. Structuring cross-line engagement reviews
Designing lightweight, repeatable forums that align sales, delivery, and pricing across service lines.
12 chapters in this module
  1. Cadence without bureaucracy
  2. Agenda for 45-minute syncs
  3. Ownership of client outcomes
  4. Decision rights framework
  5. Documenting shared wins
  6. Inclusion criteria by deal size
  7. Rotation of presenting leads
  8. Tracking influence growth
  9. Template: Monthly cross-line review
  10. Avoiding consensus traps
  11. Escalation without friction
  12. Metrics that matter
Module 3. Compensation design across teams
Aligning incentives to reward collaboration, not just individual line performance.
12 chapters in this module
  1. Revenue attribution models
  2. Split recognition frameworks
  3. Bonus triggers for joint wins
  4. Credit for lead generation
  5. Tracking referral velocity
  6. Internal SLAs between lines
  7. Dispute resolution path
  8. Documenting contribution
  9. Leadership sign-off workflow
  10. Adjusting for effort variance
  11. Fairness perception checks
  12. Pilot program structure
Module 4. Positioning tax as the front door
Language and sequencing that positions tax expertise as the natural starting point for broader engagements.
12 chapters in this module
  1. Opening client conversation
  2. Linking tax insight to risk
  3. From tax review to transformation
  4. Client messaging hierarchy
  5. Case: Manufacturing client
  6. Verbatim client responses
  7. Objection handling flow
  8. Proof points by industry
  9. Timing the upsell
  10. Role of technical specialists
  11. Building credibility early
  12. Template: First-meeting script
Module 5. Expanding influence without authority
Tactics for leading cross-functional initiatives without direct control over other teams’ goals or resources.
12 chapters in this module
  1. Building coalition momentum
  2. Identifying natural allies
  3. Low-friction pilot design
  4. Measuring influence growth
  5. Gaining buy-in from delivery leads
  6. Creating shared artifacts
  7. Public recognition patterns
  8. Internal communication rhythm
  9. Documenting cross-line impact
  10. Reducing coordination cost
  11. Scaling what works
  12. Avoiding overreach signals
Module 6. Client segmentation for cross-line growth
Classifying accounts by expansion potential and tailoring outreach accordingly.
12 chapters in this module
  1. Tiering clients by potential
  2. Identifying integration points
  3. Mapping decision networks
  4. Assessing change readiness
  5. Tax-led expansion criteria
  6. Client maturity model
  7. Growth trajectory analysis
  8. Risk tolerance indicators
  9. Engagement depth scoring
  10. Sector-specific triggers
  11. Client success benchmarks
  12. Expansion readiness checklist
Module 7. Internal playbook for multi-line deals
A structured approach to managing complex, cross-functional sales cycles from start to close.
12 chapters in this module
  1. Deal initiation workflow
  2. Roles in joint pursuit
  3. Client-facing team structure
  4. Internal communication plan
  5. Pricing alignment steps
  6. Proposal integration points
  7. Approval chain mapping
  8. Timeline coordination
  9. Risk assessment integration
  10. Post-win handover
  11. Client feedback loop
  12. Template: Deal playbook
Module 8. Escalation paths for faster alignment
Predefined routes to resolve cross-team friction and accelerate decision-making.
12 chapters in this module
  1. When to escalate
  2. Tiered conflict resolution
  3. Neutral facilitator role
  4. Documentation standards
  5. Time-bound response rules
  6. Leadership escalation criteria
  7. Transparency protocols
  8. Feedback to improve process
  9. Avoiding duplication
  10. Escalation success metrics
  11. Template: Escalation log
  12. Post-mortem review
Module 9. Building recognition across functions
Ensuring contributions are visible and valued beyond the tax function.
12 chapters in this module
  1. Public win attribution
  2. Internal comms strategy
  3. Leadership update structure
  4. Celebrating joint wins
  5. Credit allocation fairness
  6. Visibility in firm-wide reports
  7. Mention in client reviews
  8. Internal nomination systems
  9. Storytelling best practices
  10. Recognition frequency
  11. Feedback from peers
  12. Tracking reputation growth
Module 10. Scaling playbooks across regions
Adapting successful models to different markets while maintaining core principles.
12 chapters in this module
  1. Regional variance mapping
  2. Local leadership onboarding
  3. Translation of materials
  4. Local legal considerations
  5. Adoption incentive design
  6. Pilot rollout sequence
  7. Feedback collection system
  8. Regional champion network
  9. Performance benchmarking
  10. Adjusting for culture
  11. Time zone coordination
  12. Global consistency checks
Module 11. Sustaining momentum after launch
Keeping cross-line initiatives active and delivering value over time.
12 chapters in this module
  1. Ownership transition plan
  2. Ongoing review rhythm
  3. Performance tracking
  4. Updating playbooks
  5. Training new members
  6. Onboarding materials
  7. Successor identification
  8. Resource reallocation
  9. Burnout prevention
  10. Renewal planning
  11. Lessons capture
  12. Iteration cycle
Module 12. Measuring expanded influence
Tracking both quantitative and qualitative indicators of growing impact.
12 chapters in this module
  1. Influence score components
  2. Deal breadth tracking
  3. Cross-line referral rate
  4. Internal stakeholder map
  5. Client mention analysis
  6. Win rate by expansion tier
  7. Revenue diversification
  8. Leadership feedback
  9. Peer recognition
  10. Promotion of playbooks
  11. External validation
  12. Annual influence review

How this maps to your situation

  • Leading a tax-first sales strategy
  • Coordinating across advisory and assurance
  • Expanding client footprint
  • Gaining recognition beyond core function

Before vs. after

Before
Siloed interactions across practice lines, limited recognition beyond tax, ad-hoc collaboration
After
Repeatable cross-line engagement process, expanded client footprint, visible influence across the firm

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours per module, designed for completion over 12 weeks with team application between modules.

How this compares to the alternatives

Unlike generic leadership courses or broad 'influence' trainings, this course delivers field-tested playbooks specific to multi-line professional services firms, with direct applicability to tax-led expansion strategies.

Frequently asked

Is this course specific to the firm?
No, it's designed for senior practitioners in multi-service professional services firms. The frameworks apply across firms, with examples from multiple contexts.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this require coordination with other teams?
The course includes templates for initiating cross-team conversations, but you can apply the thinking independently first.
$199 one-time. Approximately 3 hours per module, designed for completion over 12 weeks with team application between modules..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours