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Influence across more business units with Basel III alignment

$199.00
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What situation is the Influence across more business units for?

Regulatory updates like Basel III are treated as purely technical, leaving marketing teams reacting to outputs instead of shaping the narrative. This limits influence and creates misalignment in external communications.

Who is the Influence across more business units course not for?

This course is not for junior marketing coordinators, external agency staff, or professionals outside financial services with no exposure to capital adequacy frameworks.

What do you take away from the Influence across more business units course?

Present capital ratio narratives with confidence to non-risk business units Contribute directly to Basel III disclosure communication plans Build credibility with risk and finance teams through accurate terminology and context Shape external messaging that aligns with actual regulatory reporting timelines Lead internal comms rollouts tied to Pillar 3 publication cycles.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Influence across more business units cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 3 hours total, self-paced, with actionable takeaways per module.

How does this compare to the alternatives?

Unlike generic compliance courses, this program is tailored to marketing professionals in global banks who need to engage with Basel III narratives, offering specific templates, stakeholder maps, and comms workflows others don’t provide.

What does the Influence across more business units cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

How is the Influence across more business units delivered?

The Influence across more business units is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. A certificate of completion is issued by The Art of Service when you finish.

Closely related courses: Influence Across Business Units With Basel III Expertise.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Influence across more business units with Basel III alignment

A 199 course to extend your marketing impact into risk and capital planning conversations at major financial institutions

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Marketing leads are often excluded from capital resilience conversations, even when their messaging shapes investor and regulator perception.

The situation this course is for

Regulatory updates like Basel III are treated as purely technical, leaving marketing teams reacting to outputs instead of shaping the narrative. This limits influence and creates misalignment in external communications.

Who this is for

Senior marketing associate in a global financial institution working at the intersection of regulatory messaging and executive communication

Who this is not for

This course is not for junior marketing coordinators, external agency staff, or professionals outside financial services with no exposure to capital adequacy frameworks.

What you walk away with

  • Present capital ratio narratives with confidence to non-risk business units
  • Contribute directly to Basel III disclosure communication plans
  • Build credibility with risk and finance teams through accurate terminology and context
  • Shape external messaging that aligns with actual regulatory reporting timelines
  • Lead internal comms rollouts tied to Pillar 3 publication cycles

The 12 modules (with all 144 chapters)

Module 1. Basel III core pillars and marketing’s entry points
Understand the three pillars of Basel III and identify where marketing intersects with compliance, disclosure, and capital planning. Map messaging opportunities to each regulatory requirement.
12 chapters in this module
  1. Origins of Basel III post-the current cycle
  2. Pillar 1 minimum capital requirements
  3. Pillar 2 supervisory review process
  4. Pillar 3 market discipline
  5. Marketing’s role in Pillar 3 narratives
  6. How capital ratios affect public messaging
  7. Regulatory vs. investor audience needs
  8. Timing of disclosure cycles
  9. Linking messaging to stress test results
  10. Identifying internal stakeholders by pillar
  11. Translating CET1 ratio changes
  12. Mapping communication rights within Macquarie
Module 2. Capital adequacy ratios and messaging clarity
Break down Common Equity Tier 1, Tier 1, and Total Capital ratios. Learn how to communicate shifts without overpromising or causing alarm.
12 chapters in this module
  1. CET1 definition and components
  2. Tier 1 capital scope
  3. Total capital breakdown
  4. What counts as eligible capital
  5. Deductibles from capital base
  6. Capital conservation buffer explained
  7. Countercyclical buffer role
  8. Leverage ratio as backstop
  9. Risk-weighted assets basics
  10. Simplified messaging for non-experts
  11. Avoiding misinterpretation of ratios
  12. Visualising ratios for internal use
Module 3. Pillar 3 disclosure calendar and marketing sync points
Align campaign timelines with mandated disclosure dates. Identify when marketing input is expected or can be proactively offered.
12 chapters in this module
  1. Annual Pillar 3 publication timing
  2. Quarterly updates and exceptions
  3. Format requirements for disclosures
  4. Public vs internal document differences
  5. Baseline templates from EBA
  6. Macquarie’s disclosure history analysis
  7. Identifying messaging gaps
  8. Stakeholder sign-off workflows
  9. Preparing Q&A documents
  10. Building advance comms briefs
  11. Coordinating with investor relations
  12. Handling delayed disclosures
Module 4. Cross-unit collaboration with risk and finance
Develop shared language with risk teams. Position yourself as a reliable partner in narrative design, not just a downstream recipient.
12 chapters in this module
  1. Understanding risk team priorities
  2. Learning basic risk terminology
  3. When to request early inputs
  4. Drafting joint messaging principles
  5. Escalation paths for disputes
  6. Documenting decision ownership
  7. Creating feedback loops
  8. Building credibility over time
  9. Managing version control
  10. Securing buy-in for comms
  11. Handling sensitive ratio changes
  12. Maintaining confidentiality
Module 5. Vendor communication and regulatory alignment
Ensure third-party materials reflect current capital strength. Spot misrepresentations before publication.
12 chapters in this module
  1. Reviewing sales collateral
  2. Approving case studies
  3. Checking digital advertising claims
  4. Validating client onboarding documents
  5. Managing external agency tone
  6. Capital strength vs marketing puffery
  7. Identifying compliance risks
  8. Requesting legal alignment
  9. Building vendor review checklist
  10. Tracking vendor compliance
  11. Setting threshold for intervention
  12. Documenting misstep resolution
Module 6. Executive summarization for non-risk leaders
Turn dense regulatory reports into clear, actionable summaries for business unit heads.
12 chapters in this module
  1. Extracting key metrics
  2. Writing for C-suite attention
  3. Concise explanation of buffers
  4. Visual representation options
  5. Highlighting strategic strengths
  6. Downplaying sensitive areas
  7. Contextualising ratios over time
  8. Comparing to peer institutions
  9. Adding narrative depth
  10. Timing summary delivery
  11. Gathering feedback loops
  12. Archiving for future reference
Module 7. Narrative design for market confidence
Craft messaging that reinforces institutional stability without overreaching.
12 chapters in this module
  1. Defining market confidence
  2. Tone-setting principles
  3. Avoiding defensive language
  4. Highlighting resilience features
  5. Linking capital to customer service
  6. Emphasising sustainable lending
  7. Managing crisis perception
  8. Balancing prudence and growth
  9. Using regulator feedback positively
  10. Reinforcing internal confidence
  11. Public statement best practices
  12. Post-disclosure follow-up
Module 8. Stress testing and scenario communication
Explain stress test outcomes clearly, even when results are challenging.
12 chapters in this module
  1. What is the stress test
  2. Adverse vs severely adverse
  3. Passing criteria explained
  4. Interpreting capital projections
  5. Communicating model limitations
  6. Avoiding false precision
  7. Framing uncertainty appropriately
  8. Historical context for results
  9. Linking to economic outlook
  10. Rehearsing tough questions
  11. Preparing leadership for fallout
  12. Planning media response
Module 9. Regulatory change tracking and proactive input
Stay ahead of revisions to Basel III and position marketing as a first responder.
12 chapters in this module
  1. Monitoring EBA updates
  2. Tracking national regulator guidance
  3. Subscribing to consultation papers
  4. Assessing marketing impact
  5. Requesting inclusion in working groups
  6. Drafting position papers
  7. Building institutional memory
  8. Maintaining update log
  9. Sharing summaries across teams
  10. Flagging high-impact changes
  11. Initiating internal comms
  12. Archiving versions
Module 10. Crisis messaging and capital perception
Respond to external events that affect capital perception, from market swings to ratings changes.
12 chapters in this module
  1. Identifying triggers
  2. Assessing relevance to capital
  3. Internal escalation process
  4. Drafting holding statements
  5. Aligning with treasury team
  6. Managing press inquiries
  7. Updating leadership comms
  8. Correcting misinformation
  9. Reinforcing long-term stability
  10. Using third-party validation
  11. Timing public responses
  12. Post-crisis review
Module 11. Audit and review preparation support
Help prepare marketing-related inputs for internal and external audits.
12 chapters in this module
  1. Identifying audit scope
  2. Compiling communication records
  3. Reviewing vendor materials
  4. Preparing comms logs
  5. Documenting approval workflows
  6. Responding to auditor queries
  7. Clarifying marketing’s role
  8. Avoiding overcommitment
  9. Providing evidence samples
  10. Coordinating with compliance
  11. Updating internal playbooks
  12. Closing audit loops
Module 12. Building a repeatable capital communication playbook
Assemble your contributions into a living document that survives leadership changes.
12 chapters in this module
  1. Defining playbook purpose
  2. Structuring by use case
  3. Including templates and examples
  4. Adding regulatory references
  5. Version control strategy
  6. Access and permissions
  7. Onboarding new staff
  8. Linking to disclosure calendar
  9. Integrating feedback
  10. Annual refresh process
  11. Sharing across regions
  12. Measuring effectiveness

How this maps to your situation

  • Before Pillar 3 publication
  • During vendor campaign rollout
  • After stress test results
  • When regulatory changes are announced

Before vs. after

Before
Marketing input arrives late in the regulatory cycle, leading to misaligned messaging and reactive comms.
After
Marketing shapes narratives early, with clear pathways to contribute across risk, finance, and external affairs.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours total, self-paced, with actionable takeaways per module.

If nothing changes
Without proactive alignment, marketing will remain siloed from capital resilience discussions, missing opportunities to strengthen institutional trust and expand influence.

How this compares to the alternatives

Unlike generic compliance courses, this program is tailored to marketing professionals in global banks who need to engage with Basel III narratives, offering specific templates, stakeholder maps, and comms workflows others don’t provide.

Frequently asked

Do I need a finance or risk background?
No. The course assumes no prior knowledge and builds from foundational concepts.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me work with risk teams?
Yes. You’ll gain the terminology, timing awareness, and credibility to collaborate effectively.
$199 one-time. Approximately 3 hours total, self-paced, with actionable takeaways per module..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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