A tailored course, built for your situation
Influence Across More Business Units and Regional Sales Functions
Turn deep technical sales leadership into organization-wide impact
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
The situation this course is for
Who this is for
Senior technology sales executive leading regional sales strategy with proven delivery and growing internal visibility
Who this is not for
Individual contributors without cross-functional influence, entry-level sales roles, or practitioners focused solely on transactional deal execution without strategic scope
What you walk away with
- Lead consensus across regional sales leadership without direct authority
- Shape hybrid cloud and AI deal strategy in EMEA, APAC, and North America
- Drive alignment between technical sales teams and global line-of-business priorities
- Be the default advisor on complex, multi-unit go-to-market plays
- Structure repeatable frameworks that scale across regions and product lines
The 12 modules (with all 144 chapters)
Module 1. Recognizing Cross-Regional Influence Points
Identify where your current sales outcomes intersect with global business unit priorities and where influence can be proactively extended.
12 chapters in this module
- Mapping regional sales performance to global KPIs
- Spotting recurring multi-unit deal patterns
- Tracking escalation paths for technical sales disputes
- Identifying peer-led initiatives seeking credibility
- Noticing executive attention on cross-border deals
- Seeing which teams replicate your playbooks
- Recognizing informal advisory roles you already hold
- Logging influence beyond direct reports
- Assessing engagement in global steering groups
- Measuring reach of internal presentations
- Tracking cross-regional deal referrals
- Evaluating participation in global framework design
Module 2. Translating Technical Sales Outcomes into Strategic Narratives
Turn complex technical sales wins into clear, repeatable stories that resonate with leaders outside your domain.
12 chapters in this module
- Framing AI infrastructure deals as business enablers
- Distilling hybrid cloud outcomes into executive takeaways
- Highlighting scalability in post-deal reviews
- Positioning security integrations as growth accelerators
- Converting technical differentiators into revenue logic
- Simplifying multi-vendor stacks for leadership
- Tying deal velocity to customer maturity
- Articulating risk reduction as competitive advantage
- Linking technical depth to retention metrics
- Translating implementation speed into market capture
- Reframing compliance wins as go-to-market enablers
- Presenting integration success as ecosystem leverage
Module 3. Expanding Your Sphere of Advisory Influence
Build credibility across functions by delivering value in existing cross-unit interactions and creating new entry points.
12 chapters in this module
- Delivering insights during M&A integration planning
- Contributing to global renewal strategy sessions
- Shaping playbook inputs for emerging markets
- Advising on pricing model adaptations
- Influencing technical vetting criteria
- Guiding cross-border team onboarding
- Providing feedback on regional GTM drafts
- Coaching peers on complex deal dynamics
- Sharing post-mortems beyond your region
- Offering positioning alternatives in negotiations
- Recommending cross-functional metrics
- Proposing escalation path improvements
Module 4. Building Repeatable Frameworks for Regional Adoption
Design tools and templates that enable others to replicate your success, increasing your indirect impact.
12 chapters in this module
- Creating deal blueprint libraries
- Standardizing discovery question sets
- Documenting competitive displacement plays
- Packaging customer onboarding workflows
- Building scoring models for technical fit
- Designing cross-region handoff checklists
- Developing AI use-case alignment grids
- Formalizing hybrid cloud scoping criteria
- Writing internal enablement scripts
- Structuring multi-vendor negotiation playbooks
- Assembling compliance readiness kits
- Publishing post-implementation review templates
Module 5. Navigating Cross-Regional Decision Architecture
Understand how decisions are really made across geographies and position yourself as a key node in the network.
12 chapters in this module
- Mapping approval chains for global deals
- Identifying who signs off on exceptions
- Tracking influence of regional legal teams
- Seeing how pricing overrides are granted
- Understanding escalation triggers
- Observing which inputs shape steering committees
- Recognizing pattern of executive interventions
- Locating bottlenecks in cross-border workflows
- Assessing weight of technical validation steps
- Noticing where consensus breaks down
- Evaluating role of partner ecosystems
- Measuring impact of customer referenceability
Module 6. Shaping Global Technical Sales Playbooks
Shift from following to defining the playbook, ensuring your approach becomes the standard.
12 chapters in this module
- Proposing updates to global deal desks
- Influencing technical validation checklists
- Revising risk assessment criteria
- Co-developing messaging with marketing
- Aligning enablement content with field needs
- Integrating lessons from large deals
- Standardizing discovery workflows
- Updating competitive battlecards
- Improving handoff between pre-sales and delivery
- Refining technical scoping templates
- Enhancing customer proof strategies
- Augmenting renewal negotiation guides
Module 7. Leading Without Formal Authority
Exercise influence through precision, timing, and credibility rather than hierarchy.
12 chapters in this module
- Timing input to decision cycles
- Positioning recommendations as options
- Using data to preempt objections
- Aligning suggestions with team goals
- Offering low-friction next steps
- Building coalitions through shared wins
- Demonstrating consistency over time
- Maintaining neutrality in disputes
- Providing neutral assessment forums
- Highlighting peer endorsements
- Documenting precedent-setting outcomes
- Balancing assertiveness with inclusivity
Module 8. Amplifying Influence Through Internal Storytelling
Ensure your contributions are seen and replicated by shaping how they are discussed internally.
12 chapters in this module
- Crafting compelling deal post-mortems
- Designing internal case studies
- Presenting at cross-regional forums
- Writing executive summaries
- Creating visual deal journey maps
- Producing short-form video insights
- Contributing to internal newsletters
- Submitting wins to recognition programs
- Sharing battlecards with peer groups
- Publishing lessons learned databases
- Authoring internal blog posts
- Speaking at onboarding sessions
Module 9. Securing Early Involvement in Emerging Initiatives
Position yourself to be included early in high-impact projects before they become crowded.
12 chapters in this module
- Monitoring new market entry signals
- Tracking pilot program announcements
- Identifying cross-unit task forces
- Watching for strategic account shifts
- Noticing new executive sponsorships
- Observing changes in budget allocation
- Picking up on partner ecosystem moves
- Detecting shifts in competitive focus
- Anticipating regulatory changes
- Sensing customer demand inflection points
- Spotting internal innovation sprints
- Tracking technology adoption curves
Module 10. Extending Influence to Adjacent Lines of Business
Apply your sales leadership model to new domains like managed services, consulting, and industry-specific solutions.
12 chapters in this module
- Adapting technical sales playbooks for consulting
- Translating cloud infrastructure success to managed services
- Applying deal structuring logic to industry solutions
- Extending AI narrative to supply chain teams
- Reframing security wins for financial clients
- Tailoring hybrid cloud messaging for healthcare
- Repurposing discovery workflows for ISVs
- Aligning with IBM Consulting on joint pursuits
- Co-developing frameworks with Global Business Services
- Integrating with industry analyst insights
- Leveraging IP from patents into sales narratives
- Linking R&D investments to customer outcomes
Module 11. Designing Influence Loops That Compound
Create systems where your impact grows exponentially through reuse and recognition.
12 chapters in this module
- Building internal reference networks
- Establishing deal review boards
- Creating feedback channels from delivery teams
- Setting up peer recognition forums
- Institutionalizing lessons learned
- Launching cross-regional mentorship
- Developing influence scorecards
- Tracking adoption of your frameworks
- Measuring ripple effects of key decisions
- Quantifying indirect deal contributions
- Evaluating downstream playbook use
- Monitoring cross-unit team formation
Module 12. Sustaining Influence at Enterprise Scale
Ensure your leadership continues to scale as the organization evolves and new challenges emerge.
12 chapters in this module
- Maintaining relevance amid restructuring
- Updating frameworks for new technology stacks
- Onboarding next-gen leaders
- Adapting to shifting executive priorities
- Preserving institutional memory
- Evolving playbooks with market changes
- Refreshing cross-unit relationships
- Reassessing influence metrics quarterly
- Rotating advisory roles to build bench
- Embedding influence in talent development
- Aligning with long-term transformation goals
- Balancing innovation with execution stability
How this maps to your situation
- When leading cross-border hybrid cloud deals
- When shaping regional expansion playbooks
- When advising on AI infrastructure strategy
- When influencing global technical sales frameworks
Before vs. after
Before
Influence limited to immediate team and region, with sporadic involvement in global deals.
After
Consistently tapped to shape strategy across business units and regions, with frameworks adopted enterprise-wide.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed for integration into existing leadership rhythm.
How this compares to the alternatives
Unlike generic leadership courses, this program is built specifically for senior technology sales leaders who already deliver results and now seek broader organizational impact, offering concrete frameworks, not abstract theory.
Frequently asked
Who is this course for?
Senior technology sales leaders with proven delivery who want to expand their influence across regions and business units.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Is there video content?
No. The course is text-based with downloadable templates and a tailored implementation playbook.
$199 one-time. Approximately 3 hours per module, designed for integration into existing leadership rhythm..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours