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Influence Across More Teams with SBOM

$199.00
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What is the Influence Across More Teams with SBOM course about?

Marketing and commercial teams are expected to engage on product security and compliance, but often lack the structured language to contribute meaningfully, especially around SBOMs, which are becoming standard artifacts in procurement and regulatory reviews.

What situation is the Influence Across More Teams with SBOM for?

Marketing and commercial teams are expected to engage on product security and compliance, but often lack the structured language to contribute meaningfully, especially around SBOMs, which are becoming standard artifacts in procurement and regulatory reviews.

What do you take away from the Influence Across More Teams with SBOM course?

Lead cross-functional SBOM discussions with confidence across product, legal, and security Translate SBOM components into business risk and opportunity narratives Anticipate procurement and customer audit questions before they land Build repeatable collateral that scales across product lines Position SBOM competency as a differentiator in competitive messaging.

How does this map to your situation?

When a customer asks for SBOM during procurement Before a product launch with new dependencies During legal review of software warranties After a security incident involving third-party code.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Influence Across More Teams with SBOM cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 90 minutes per module, designed to fit within weekly planning cycles.

How does this compare to the alternatives?

Unlike generic compliance courses, this program is tailored to non-engineering leaders who need to lead with SBOMs without writing code or managing tooling.

What does the Influence Across More Teams with SBOM cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

Closely related courses: Influence across more teams with SBOM integration, Influence across more teams with SBOM standardisation, Influence Across More Engineering Teams with SBOM, Influence across more business lines with SBOM.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Influence Across More Teams with SBOM

Turn software transparency into cross-functional leadership

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Stalled at the edge of technical conversations despite strategic goals

The situation this course is for

Marketing and commercial teams are expected to engage on product security and compliance, but often lack the structured language to contribute meaningfully, especially around SBOMs, which are becoming standard artifacts in procurement and regulatory reviews.

Who this is for

Commercial Marketing leader in a B2B tech company driving product positioning around security, compliance, and trust

Who this is not for

Engineers focused only on SBOM automation or tooling integration

What you walk away with

  • Lead cross-functional SBOM discussions with confidence across product, legal, and security
  • Translate SBOM components into business risk and opportunity narratives
  • Anticipate procurement and customer audit questions before they land
  • Build repeatable collateral that scales across product lines
  • Position SBOM competency as a differentiator in competitive messaging

The 12 modules (with all 144 chapters)

Module 1. Why SBOM Leadership Is Emerging
Explore how SBOMs have shifted from developer artifacts to strategic inputs across legal, procurement, and customer success teams. Understand where influence gaps exist and how non-technical leaders are stepping in.
12 chapters in this module
  1. From code to contract language
  2. Regulatory pressure points by region
  3. Customer RFPs demanding SBOMs
  4. How procurement teams assess risk
  5. Legal teams look for liability boundaries
  6. Product marketing leans into transparency
  7. Security teams need allies outside IT
  8. The rise of SBOM-aware sales teams
  9. Executive summaries now include software bills
  10. Industry benchmarks by sector
  11. Case: Cloud provider wins deal with clean SBOM
  12. Case: Delayed renewal due to missing components
Module 2. Deconstructing SBOM Formats
Break down common SBOM formats without code. Learn what CycloneDX and SPDX contain, where they differ, and what matters to each business function.
12 chapters in this module
  1. What SPDX actually tracks
  2. CycloneDX fields non-engineers can use
  3. Component naming conventions
  4. Versioning clarity across systems
  5. License tags and legal exposure
  6. Vulnerability references explained
  7. Hashes: what they mean for trust
  8. Dependency depth: direct vs transitive
  9. Export formats and compatibility
  10. Human-readable summaries work
  11. Automated parsing vs manual review
  12. When completeness matters most
Module 3. Mapping SBOM to Business Risk
Connect specific SBOM data points to financial, legal, and operational risk. Build narratives stakeholders understand.
12 chapters in this module
  1. Licensing risk by component type
  2. Open source policies by industry
  3. Third-party dependency audits
  4. Vendor due diligence process
  5. M&A software reviews start here
  6. Export control implications
  7. Jurisdiction-specific restrictions
  8. Insurance underwriters ask these questions
  9. Customer breach liability flow
  10. Support lifecycle and end-of-life risk
  11. Brand risk from insecure components
  12. Reputation cost of delayed patches
Module 4. Speaking to Legal and Compliance
Equip yourself to contribute in legal reviews, compliance assessments, and regulatory engagements using SBOM language.
12 chapters in this module
  1. GDPR and data processing components
  2. CCPA notice obligations in code
  3. NIST SSDF alignment points
  4. Software attestation basics
  5. Audit-ready documentation structure
  6. Chain of custody for builds
  7. Attribution requirements by license
  8. Compliance dashboards legal trusts
  9. Regulator questions on open source
  10. Liability boundaries in contracts
  11. Warranty disclaimers and software
  12. Certification evidence packages
Module 5. Engaging Procurement and Customers
Lead supplier assessments and customer conversations with clarity and confidence using SBOMs as a foundation.
12 chapters in this module
  1. Customer RFP templates now include SBOM
  2. Procurement risk scorecards
  3. Fast-tracking low-risk vendors
  4. Delayed onboarding for gaps
  5. Tiered vendor review process
  6. Customer support escalation paths
  7. Public SBOM publishing decisions
  8. Private sharing with enterprise clients
  9. Handling redacted or partial SBOMs
  10. Audited vs self-generated statements
  11. Response timelines for requests
  12. Relationship vs compliance tension
Module 6. Building Executive Summaries
Create leadership-facing briefs that turn SBOM data into strategic insight without technical overload.
12 chapters in this module
  1. Top-line metrics that resonate
  2. Risk heatmaps by business line
  3. Third-party exposure index
  4. Open source health score
  5. Compliance readiness level
  6. Vendor risk by contract value
  7. Product line comparison views
  8. Remediation progress tracking
  9. Executive dashboard layout
  10. Narrative framing for board reads
  11. Before-and-after during audits
  12. How to present improvement
Module 7. Creating Customer-Facing Content
Turn SBOM capabilities into marketing advantage with messaging that builds trust and clarity.
12 chapters in this module
  1. Transparency as differentiator
  2. Security claims backed by data
  3. Trust reports for enterprise buyers
  4. Product documentation upgrades
  5. Website sections that convert
  6. Sales enablement toolkits
  7. Battle cards with SBOM edge
  8. Case studies showing wins
  9. Competitive positioning angles
  10. Analyst briefing integration
  11. Webinar narratives that stick
  12. Press releases with substance
Module 8. Stakeholder Communication Playbook
Navigate conversations across departments with pre-built language and escalation paths.
12 chapters in this module
  1. First questions from legal
  2. Procurement’s checklist
  3. Security team’s pain points
  4. Product management priorities
  5. Sales objections and rebuttals
  6. Customer success concerns
  7. Finance and procurement alignment
  8. Executive summary needs
  9. Counsel’s risk appetite
  10. Common misconceptions to correct
  11. Escalation paths when stuck
  12. When to loop in engineering
Module 9. Template Library and Customization
Access and adapt real-world templates for summaries, responses, and presentations.
12 chapters in this module
  1. Executive SBOM summary template
  2. Customer-facing attestation draft
  3. Procurement questionnaire
  4. Legal risk assessment outline
  5. Sales battle card section
  6. Compliance evidence package
  7. Audit response checklist
  8. RFP answer builder
  9. Vendor assessment form
  10. Product trust report
  11. Internal comms memo
  12. Training deck for frontline teams
Module 10. Implementation Roadmap
Follow a step-by-step plan to integrate SBOM leadership into your role, starting today.
12 chapters in this module
  1. Assess current SBOM access
  2. Identify first cross-functional win
  3. Map stakeholders by influence
  4. Build internal coalition
  5. Pilot with one product line
  6. Gather feedback early
  7. Expand to adjacent teams
  8. Measure engagement growth
  9. Track leadership visibility
  10. Refine messaging quarterly
  11. Scale collateral reuse
  12. Celebrate team wins
Module 11. Measuring Influence Growth
Track how your role evolves as SBOM knowledge spreads across the organization.
12 chapters in this module
  1. Meeting invites as proxy
  2. Requests for input
  3. Cross-team project roles
  4. Mention in leadership updates
  5. Inclusion in strategic plans
  6. Budget allocation signals
  7. Promotion of related hires
  8. Executive office referrals
  9. External recognition
  10. Speaking opportunities
  11. Content amplification
  12. Peer benchmarking
Module 12. Sustaining Leadership Position
Maintain and grow your role as the go-to SBOM strategist across functions.
12 chapters in this module
  1. Stay updated on standards
  2. Contribute to industry groups
  3. Share learnings internally
  4. Mentor emerging leaders
  5. Rotate content formats
  6. Host internal forums
  7. Publish external commentary
  8. Track regulation changes
  9. Benchmark against peers
  10. Refresh templates quarterly
  11. Build feedback loops
  12. Document impact annually

How this maps to your situation

  • When a customer asks for SBOM during procurement
  • Before a product launch with new dependencies
  • During legal review of software warranties
  • After a security incident involving third-party code

Before vs. after

Before
SBOM discussions happen without you, even though they impact commercial outcomes.
After
Teams across legal, procurement, and sales bring you into the conversation early, because your insights move decisions.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 90 minutes per module, designed to fit within weekly planning cycles.

If nothing changes
Without clear leadership in this space, SBOMs become a technical hurdle rather than a strategic asset, and influence flows to those who speak first.

How this compares to the alternatives

Unlike generic compliance courses, this program is tailored to non-engineering leaders who need to lead with SBOMs without writing code or managing tooling.

Frequently asked

Do I need a technical background to benefit?
No. This course is designed for commercial, marketing, and strategy roles who need to engage confidently on SBOMs without becoming engineers.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me in customer conversations?
Yes. You’ll get templates and messaging to respond to RFPs, procurement reviews, and executive Q&A with clarity and authority.
$199 one-time. Approximately 90 minutes per module, designed to fit within weekly planning cycles..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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