A tailored course, built for your situation
Roles You Couldn’t Apply For Before, Now Open
Build the internal influence and cross-functional reach to move beyond IC into culture leadership, ERG direction, or distributed team strategy roles
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Feeling capped in your current role despite proven impact on culture and communication
The situation this course is for
You've delivered meaningful internal programs, but the next tier of roles , culture leadership, ERG strategy, cross-functional influence , still feel out of reach, not because of skill, but because the pathways aren't clear
Who this is for
Internal Communications & Culture practitioner in a high-growth tech company, focused on employee engagement, change comms, and cultural continuity across hybrid teams
Who this is not for
Those satisfied with staying in strictly message-distribution roles or who don’t seek influence beyond comms execution
What you walk away with
- Ability to design culture initiatives with measurable engagement across regions
- Language and frameworks to contribute to DEI and ERG strategy discussions
- Credible positioning for roles in culture leadership or people strategy
- Cross-functional templates that integrate with People Ops and L&D workflows
- Internal mobility playbook to apply your skills to new domains
The 12 modules (with all 144 chapters)
Module 1. Mapping culture touchpoints across hybrid workflows
Identify where culture is shaped daily across digital and in-person channels, and how to align messaging to those moments.
12 chapters in this module
- Onboarding rituals
- First team meeting
- All-hands prep
- Manager comms
- Feedback loops
- Exit interviews
- Anniversary moments
- Holiday plans
- Crisis response
- Promotion stories
- Peer recognition
- Values alignment
Module 2. Speaking fluently to People Ops and L&D
Bridge communication with HR-adjacent teams using shared frameworks and outcome-focused language.
12 chapters in this module
- Compensation narrative
- Promotion packets
- Development plans
- Retention signals
- Engagement surveys
- Onboarding KPIs
- ERG support
- Mentorship design
- Leadership visibility
- Inclusion metrics
- Feedback cycles
- Culture audit timing
Module 3. Designing measurable engagement campaigns
Turn culture comms into initiatives with trackable participation and sentiment lift.
12 chapters in this module
- Event RSVP rates
- Post-event feedback
- Poll participation
- Volunteer signups
- ERG attendance
- Survey response lifts
- Channel engagement
- Comment sentiment
- Story submissions
- Recognition volume
- Peer nominations
- Campaign retention
Module 4. Building cross-regional culture playbooks
Adapt core values and comms for regional nuance without diluting identity.
12 chapters in this module
- Time-zone inclusivity
- Local holidays
- Language sensitivity
- Regional stories
- Hybrid event design
- Global themes
- Local champions
- Translation workflow
- Feedback localization
- Celebration formats
- Crisis comms adaptation
- Inclusion rhythms
Module 5. Positioning for ERG leadership roles
Transition from supporter to strategist in equity resource group design and governance.
12 chapters in this module
- ERG charter writing
- Budget justification
- Leadership sponsorship
- Impact reporting
- Volunteer structure
- Event lifecycle
- Measurement framework
- Cross-ERG collaboration
- Executive updates
- Culture integration
- Feedback incorporation
- Succession planning
Module 6. Creating culture-forward onboarding
Embed cultural fluency from day one through structured, scalable messaging.
12 chapters in this module
- Welcome email
- First-day agenda
- Team intro video
- Buddy program
- Values stories
- Norms doc
- Feedback channel
- Q&A curation
- Check-in cadence
- Manager talking points
- Peer connection
- Early belonging cues
Module 7. Scaling rituals across distributed teams
Design repeatable, inclusive traditions that strengthen cohesion without overloading calendars.
12 chapters in this module
- Virtual coffee pairings
- Meeting openers
- Change celebrations
- Recognition formats
- Check-in questions
- Theme months
- Retrospective formats
- Feedback ceremonies
- Team milestones
- Anniversary rituals
- Remote socials
- Culture pulses
Module 8. Influencing without authority
Apply persuasion and data to gain buy-in from senior stakeholders and adjacent teams.
12 chapters in this module
- Stakeholder mapping
- Interest alignment
- Data storytelling
- Pilot framing
- Influence pathways
- Credibility signals
- Pre-mortem use
- Feedback framing
- Outcome forecasting
- Peer validation
- Executive shorthand
- Decision timing
Module 9. Translating culture work into career capital
Build a portfolio that makes your impact visible and transferable.
12 chapters in this module
- Project summaries
- Impact metrics
- Stakeholder quotes
- Template library
- Before-and-after examples
- Cross-functional wins
- ERG contributions
- Feedback highlights
- Crisis comms artifacts
- Leadership visibility
- Promotion case
- Exit narrative
Module 10. Designing for culture in reorgs and downcycles
Maintain trust and clarity during uncertainty using proactive communication frameworks.
12 chapters in this module
- Rumour response
- Leadership visibility
- Team realignment
- Change narrative
- Survivor guilt
- Role clarity
- Comms cadence
- Feedback channels
- Reconnection rituals
- Value reaffirmation
- Transparency balance
- Psychological safety
Module 11. Positioning for culture leadership roles
Frame your experience as strategic rather than tactical to access director-level opportunities.
12 chapters in this module
- Culture ROI framing
- Org design input
- Cross-functional leverage
- Executive advisory
- People strategy
- Change architecture
- Inclusion governance
- External thought leadership
- Conference speaking
- Internal mobility design
- Leadership development
- Talent retention
Module 12. Building a personal brand as a culture architect
Shape how you're perceived across the org to unlock external opportunities.
12 chapters in this module
- Internal blog
- Lunch-and-learns
- Keynote spots
- Mentorship visibility
- Cross-team projects
- External publishing
- Speaking events
- Content repurposing
- Audience segmentation
- Voice development
- Thought leadership
- Legacy framing
How this maps to your situation
- During a reorg or team shift
- When launching a new ERG or inclusion initiative
- Preparing for promotion cycle
- Designing onboarding for new hires
Before vs. after
Before
Skilled in internal comms but seen as execution-focused, with limited pathways to leadership roles in culture or people strategy
After
Positioned for culture leadership, ERG direction, or distributed team strategy , with tools, language, and credibility to apply for roles previously out of reach
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per week for 6 weeks, with self-paced access and lifetime updates
If nothing changes
Remaining in a narrowly defined comms role while culture strategy becomes a high-leverage function, missing opportunities for influence, compensation growth, and career expansion
How this compares to the alternatives
Unlike generic leadership courses, this program focuses specifically on translating internal comms experience into culture leadership roles, with templates and language proven in high-growth tech environments.
Frequently asked
Is this focused on staying at Dropbox or building transferable skills?
The course builds transferable credibility and artifacts that position you for culture leadership roles anywhere , internally or externally.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me lead ERGs or DEI initiatives?
Yes , modules 5 and 11 give you governance frameworks, influence strategies, and reporting tools used in successful ERG leadership.
$199 one-time. Approximately 3 hours per week for 6 weeks, with self-paced access and lifetime updates.
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours