What does the Key Account Management Mastery course cover?
Key Account Management Mastery is covered here in 8 modules: Introduction to Key Account Management: key account management process, Identifying and Prioritizing Key Accounts: Creating a key account profile, Key Account Management Planning: Developing a key account management plan and 5 more.
How do you approach Key Account Management Mastery step by step?
The work is sequenced in 8 stages. It starts with Introduction to Key Account Management: key account management process, moves through Identifying and Prioritizing Key Accounts: Creating a key account profile and Key Account Management Planning: Developing a key account management plan, and ends at Putting it all Together - Case Studies and Group Work.
What is in Module 1 of the Key Account Management Mastery course?
Module 1 is Introduction to Key Account Management: key account management process. It works through defining key account management and its role in business strategy, the benefits of key account management, the key account management process and 1 more. It sets the vocabulary the remaining 7 modules build on.
How is the Key Account Management Mastery course delivered?
The Key Account Management Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Key Account Management Mastery course cost?
The Key Account Management Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Key Account Management Toolkit, Key Account Manager Toolkit, Key Account Management, Fix the Monthly Key Account Reporting Crunch.
More answers: what you get with every course, refund policy, all help answers.
Key Account Management Mastery: Practical Tools and Resources for Success
Course Overview
This comprehensive course is designed to equip participants with the skills and knowledge required to excel in key account management. Through a combination of interactive lessons, real-world examples, and hands-on projects, participants will gain a deep understanding of the principles and best practices of key account management.Course Objectives
- Understand the fundamentals of key account management and its importance in driving business growth
- Develop a customer-centric approach to key account management
- Identify and prioritize key accounts based on their strategic value
- Create and execute effective key account management plans
- Build and maintain strong relationships with key accounts
- Negotiate and manage contracts with key accounts
- Measure and analyze key account performance
Course Outline
Module 1. Introduction to Key Account Management: key account management process
- Defining key account management and its role in business strategy
- The benefits of key account management
- The key account management process
- Understanding the customer's business and needs
Module 2. Identifying and Prioritizing Key Accounts: Creating a key account profile
- Identifying potential key accounts
- Assessing the strategic value of key accounts
- Prioritizing key accounts based on their strategic value
- Creating a key account profile
Module 3. Key Account Management Planning: Developing a key account management plan
- Developing a key account management plan
- Setting key account management objectives and goals
- Identifying key account management strategies and tactics
- Creating a key account management roadmap
Module 4. Building and Maintaining Strong Relationships: Managing conflicts and issues with key accounts
- Understanding the customer's needs and expectations
- Building trust and credibility with key accounts
- Developing a customer-centric approach to key account management
- Managing conflicts and issues with key accounts
Module 5. Negotiation and Contract Management: Managing contract terms and conditions
- Negotiating contracts with key accounts
- Managing contract terms and conditions
- Renegotiating contracts with key accounts
- Best practices for contract management
Module 6: Measuring and Analyzing Key Account Performance
- Setting key performance indicators (KPIs) for key accounts
- Measuring and analyzing key account performance
- Using data to inform key account management decisions
- Identifying areas for improvement in key account management
Module 7. Advanced Key Account Management Techniques: Developing a key account management team
- Using technology to enhance key account management
- Leveraging data and analytics to drive key account growth
- Developing a key account management team
- Creating a key account management culture
Module 8: Putting it all Together - Case Studies and Group Work
- Applying key account management principles to real-world scenarios
- Working in groups to develop key account management plans
- Presenting and discussing key account management plans
- Receiving feedback and guidance from instructors
Course Features
- Interactive Lessons: Engage with interactive lessons that include videos, quizzes, and exercises
- Real-World Examples: Learn from real-world examples and case studies
- Hands-on Projects: Apply key account management principles to real-world scenarios through hands-on projects
- Personalized Feedback: Receive personalized feedback and guidance from instructors
- Lifetime Access: Access the course materials for a lifetime
- Certificate upon Completion: Receive a certificate upon completion issued by The Art of Service
- Mobile-Accessible: Access the course materials on-the-go through mobile devices
- Community-Driven: Engage with a community of peers and instructors through discussion forums
- Gamification: Earn badges and points for completing lessons and achieving milestones
- Progress Tracking: Track your progress through the course