Description

Assure that real time analytics enhances your customer and marketing operations

How important is the top management team in driving the use of Marketing Analytics in your organization?

How do Marketing Analytics most benefit your organization?

Do your Marketing Analytics tools work all the time?

What are your organizations plans for implementing predictive Marketing Analytics systems?

How much analytics data does your organization collect?

...Find the answers to these, and more, questions with this Marketing Analytics Toolkit:

Ground your organization and your mobile marketing strategies in mobile Marketing Analytics.
Stress the importance of digital Marketing Analytics to your team.
Harness analytics to see the stories hidden inside your data.
Determine what analytics platform aligns best with your priorities.
Use your analytics platform beyond the default set up to track message performance.
Get more traffic from your email marketing.
Truly build a long lasting relationship with your customer.
Compensate members of your marketing team.
Establish a Long Term Partnership with Your Listening Provider.

HOW THIS TOOLKIT WORKS:

Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Analytics Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Analytics related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Analytics specific requirements:

STEP 1: Get your bearings

Start with...

The latest quick edition of the Marketing Analytics Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 984 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Analytics improvements can be made.

Examples; 10 of the 984 standard requirements:

How do different forms of connectivity (social media) and analysis (bid data analysis) and AI offer opportunities to the salesperson to develop greater adaptability in customer interactions?
Are you looking for separate departments for each category (Marketing, Advertising, Data Analysis and Public Relations) or one organization to handle all of the already stated services?
Where do you find the bandwidth to operate dynamic networks and evolve your network to new technologies while focusing on your core competencies as Customer Service and Marketing?
Can the marketing analytics solution collect data from all of the sources that matter to your business, and will it be able to collect data from emerging sources in the future?
Does your organization utilize the services of an Advertising organization, graphic design source, or a copywriter who understands your organizations marketing and sales needs?
What would need to happen on the part of aid organizations and traditional media for Twitter and other social media to be effective in emergency and disaster communications?
Has a post-performance segmentation analysis been conducted to determine whether targeted segments performed as expected or whether new segments have been identified?
What if that ad pops up on her social media feed, on websites one is browsing, and in her email and one has already purchased that trampoline from the advertiser?
Do you have, are you building, and are you exploiting talent in new digital marketing areas, like AI/advanced analytics and data science, and digital anthropology?
What is your one piece of advice for the audience, for how to deliver meaningful business value through Data & Analytics in a relatively short-period of time?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

The workbook is the latest in-depth complete edition of the Marketing Analytics book in PDF containing 984 requirements, which criteria correspond to the criteria in...

Your Marketing Analytics self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

The Self-Assessment Excel Dashboard; with the Marketing Analytics Self-Assessment and Scorecard you will develop a clear picture of which Marketing Analytics areas need attention, which requirements you should focus on and who will be responsible for them:

Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
Gives you a professional Dashboard to guide and perform a thorough Marketing Analytics Self-Assessment
Is secure: Ensures offline data protection of your Self-Assessment results
Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Analytics projects with the 62 implementation resources:

62 step-by-step Marketing Analytics Project Management Form Templates covering over 1500 Marketing Analytics project requirements and success criteria:

Examples; 10 of the check box criteria:

Responsibility Assignment Matrix: Are too many reports done in writing instead of verbally?
Requirements Management Plan: Did you distinguish the scope of work the contractor(s) will be required to do?
Risk Audit: To what extent are auditors effective at linking business risks and management assertions?
Project or Phase Close-Out: Is there a clear cause and effect between the activity and the lesson learned?
Cost Management Plan: Were Marketing Analytics project team members involved in detailed estimating and scheduling?
Activity Duration Estimates: Which is the BEST thing to do to try to complete a Marketing Analytics project two days earlier?
Requirements Management Plan: Who has the authority to reject Marketing Analytics project requirements?
Probability and Impact Assessment: Management -what contingency plans do you have if the risk becomes a reality?
Source Selection Criteria: What is the last item a Marketing Analytics project manager must do to finalize Marketing Analytics project close-out?
Cost Management Plan: Are adequate resources provided for the quality assurance function?

Step-by-step and complete Marketing Analytics Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

1.1 Marketing Analytics project Charter
1.2 Stakeholder Register
1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

2.1 Marketing Analytics project Management Plan
2.2 Scope Management Plan
2.3 Requirements Management Plan
2.4 Requirements Documentation
2.5 Requirements Traceability Matrix
2.6 Marketing Analytics project Scope Statement
2.7 Assumption and Constraint Log
2.8 Work Breakdown Structure
2.9 WBS Dictionary
2.10 Schedule Management Plan
2.11 Activity List
2.12 Activity Attributes
2.13 Milestone List
2.14 Network Diagram
2.15 Activity Resource Requirements
2.16 Resource Breakdown Structure
2.17 Activity Duration Estimates
2.18 Duration Estimating Worksheet
2.19 Marketing Analytics project Schedule
2.20 Cost Management Plan
2.21 Activity Cost Estimates
2.22 Cost Estimating Worksheet
2.23 Cost Baseline
2.24 Quality Management Plan
2.25 Quality Metrics
2.26 Process Improvement Plan
2.27 Responsibility Assignment Matrix
2.28 Roles and Responsibilities
2.29 Human Resource Management Plan
2.30 Communications Management Plan
2.31 Risk Management Plan
2.32 Risk Register
2.33 Probability and Impact Assessment
2.34 Probability and Impact Matrix
2.35 Risk Data Sheet
2.36 Procurement Management Plan
2.37 Source Selection Criteria
2.38 Stakeholder Management Plan
2.39 Change Management Plan

3.0 Executing Process Group:

3.1 Team Member Status Report
3.2 Change Request
3.3 Change Log
3.4 Decision Log
3.5 Quality Audit
3.6 Team Directory
3.7 Team Operating Agreement
3.8 Team Performance Assessment
3.9 Team Member Performance Assessment
3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

4.1 Marketing Analytics project Performance Report
4.2 Variance Analysis
4.3 Earned Value Status
4.4 Risk Audit
4.5 Contractor Status Report
4.6 Formal Acceptance

5.0 Closing Process Group:

5.1 Procurement Audit
5.2 Contract Close-Out
5.3 Marketing Analytics project or Phase Close-Out
5.4 Lessons Learned

Results

With this Three Step process you will have all the tools you need for any Marketing Analytics project with this in-depth Marketing Analytics Toolkit.

In using the Toolkit you will be better able to:

Diagnose Marketing Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
Implement evidence-based best practice strategies aligned with overall goals
Integrate recent advances in Marketing Analytics and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Analytics investments work better.

This Marketing Analytics All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

TRUSTED BY NEARLY 200.000 PROFESSIONALS:

'After utilizing toolkits from The Art of Service, I was able to identify threats within my organization to which I was completely unaware. Using my teams knowledge as a competitive advantage, we now have superior systems that save time and energy.'

'I usually work until at least 8pm on weeknights. The Art of Service questionnaire saved me so much time and worry that Thursday night I attended my sons soccer game without sacrificing my professional obligations.'

'Many of our competitors have asked us about our secret sauce. When I tell them it is the knowledge we have in-house, they never believe me. Little do they know The Art of Service toolkits are working behind the scenes.'

'Before The Art of Service, I waited eagerly for consulting company reports to come out each month. These reports kept us up to speed but provided little value because they put our competitors on the same playing field. With The Art of Service, we have uncovered unique insights to drive our business forward.'

'After purchasing The Art of Service toolkit, I was able to identify areas where my company was not in compliance that could have put my job at risk. I looked like a hero when I proactively educated my team on the risks and presented a solid solution.'

'Instead of investing extensive resources into an external consultant, we can spend more of our budget towards pursuing our company goals and objectives, while also spending a little more on corporate holiday parties.'

'I customized The Art of Service toolkit to focus specifically on the concerns of my role and industry. I did not have to waste time with a generic self-help book that wasnt tailored to my exact situation.'

'The risk of our competitors getting ahead has been mitigated because The Art of Service has provided us with a 360-degree view of threats within our organization before they even arise.'

'Everyday there are new regulations and processes in my industry. The Art of Service toolkit has kept me ahead by using AI technology to constantly update the toolkits and address emerging needs.'

'As a new Chief Technology Officer, I was feeling unprepared and inadequate to be successful in my role. I ordered an IT toolkit Sunday night and was prepared Monday morning to shed light on areas of improvement within my organization. I no longer felt overwhelmed and intimidated, I was excited to share what I had learned.'

'One of my friends hired a consultant who used the knowledge gained working with his company to advise their competitor. Talk about a competitive disadvantage! The Art of Service allowed us to keep our knowledge from walking out the door along with a huge portion of our budget in consulting fees.'

'Honestly, I did not know what I did not know. Before purchasing The Art of Service, I did not realize how many areas of my business needed to be refreshed and improved. I am so relieved The Art of Service was there to highlight our blind spots.'

'I used the questionnaires to interview members of my team. I never knew how many insights we could produce collectively with our internal knowledge.'

'I spent months shopping for an external consultant before realizing that The Art of Service would allow my team to consult themselves! Not only did we save time not catching a consultant up to speed, we were able to keep our company information and industry secrets confidential.'

Checklists:

Checklists:Marketing Analytics Checklist Report on MARKET.pdf

Checklists:Marketing Analytics Checklist Report on MEDIA.pdf

Checklists:Marketing Analytics Checklist Report on ORGANIZATION.pdf

Checklists:Marketing Analytics Checklist Report on DATA.pdf

Checklists:Marketing Analytics Checklist Report on ANALYTICS.pdf

Checklists:Marketing Analytics Checklist Report on ANALYSIS.pdf

Checklists:Marketing Analytics Checklist Report on SALES.pdf

Checklists:Marketing Analytics Checklist Report on BUSINESS.pdf

Checklists:Marketing Analytics Checklist Report on EMAIL.pdf

Checklists:Marketing Analytics Checklist Report on CUSTOMER.pdf

STEP 1 Get your bearings:

STEP 1 Get your bearings:Marketing Analytics Self-Assessment Pre-Filled EXAMPLE.xlsx

STEP 1 Get your bearings:Marketing_Analytics_Quick_Exploratory_Self-Assessment_Guide.pdf

STEP 2 Set concrete goals tasks dates and numbers you can track:

STEP 2 Set concrete goals tasks dates and numbers you can track:Marketing Analytics Self-Assessment.xlsx

STEP 2 Set concrete goals tasks dates and numbers you can track:Marketing_Analytics.pdf

..and the Project Management resources in 'STEP 3: Implement, Track, follow up and revise strategy' as described above.

Who This Toolkit Is For

This Toolkit is specifically designed for professionals who want to get results or those who want to sell more of their products and services such as…

Coaching or Consulting
Online Courses
Masterminds
Professional Services
Agency Services
Events and seminars
Software / SaaS
Done-for-you Services

Bottom line, if you are managing high-end products and services, this toolkit will help you know more, see more and sell more - as well as train your people and co-workers to do so.

If you are a professional who wants to level-up, this Toolkit will help you do exactly that. And if you ever decide to launch products or services, this Toolkit will give you the skills that will not only serve you today as a professional but also in the future as an entrepreneur.

These skills will enrich every part of your life.

Are you ready to get started?

Are you clear on what you are struggling with, want to figure out what the problem is, diagnose it, and get a solution? The solution is something this Toolkit can provide, and we believe it can solve your problem, but you have to decide if you want to become a part of it or not.

Decision Making:

When it comes to making purchasing decisions, do you have clarity on your decision-making process before possibly purchasing this Toolkit? Are there others to consider and are they supportive of you wanting to possibly get results?

The Reason:

What are you looking for that this Toolkit can help you with, what do you need help with specifically. Is the cost of feeling the pain far more than the cost of removing it?

Can you fill in the blanks: “I need help with … because of …?”

You are here because we have a great reputation in the space, and you specifically want this Toolkit to help you, but why now, why is it so important to solve this right now?

The answer to this question is your REAL pain:

Why do you think this problem exists?
What have you tried to fix it?
How long has this been a problem?
Is this problem affecting your life in other ways, and how?

Tried:

What have you tried so far to fix this? Is there pain of frustration to solve this all on your own?

This Toolkit gives you your proven advisor, an advisor the vast majority of professionals do not use, because they do not know it exists. If you have tried Toolkits before, so have everyone else of our 200.000 clients. Once they use this Toolkit, they are shocked as to how they quickly get results.

Current and desired situation:

This toolkit will give you the exact quantifiable metrics in your situation; identifying where exactly you are in the journey to solving your problem and what that looks like.

Where do you want to be, what is your desired situation: if you were to use this Toolkit, where would you want to be 12 months from now to feel like the investment was more than worth it? Make sure you set realistic expectations.

Why:

What is driving you to achieve that goal? How would that affect you or change your life. What would that look like.

The reason WHY you want something always comes down to either love or status - have clarity on your WHY.

Ownership:

What is stopping you from achieving this all on your own without any help? If your answer is one of these three answers, this Toolkit is right for you:

I do not know how to do it
I want to follow a proven process from someone that has already done it
I want to get there faster

Commitment:

When are you wanting to fix this? If the answer is now; how committed are you to making that happen? Will you do the work? Will you take action? Will you show leadership?

The fact is, it is never a good time, it is never a good time to start a new program, and it is never a good time to fix a major problem. And even if you think a later time is a good time, you know something will come up. Life will keep happening. If you truly want to solve this problem, would you agree you have to commit to solving it even when it is not the perfect time?

The Art of Services Toolkits only work with people that are ready to go. You do not have to work with The Art of Service, we are not here to convince you. We are just here to see if you are a good fit.

However, if you are wanting to solve your problem, this Toolkit can make that happen.

Which would you like to do?

Our area of expertise is helping professionals to get the results they want so they can lead and get ahead. And we do that by pouring our experience, advise and knowledge in this Toolkit. Now, this may not be for you, but we let you decide if it sounds like a good fit so far.

What happens upon purchase: When you add to cart and checkout you will instantly be able to access the Toolkit resources, no delays, no waiting, no talking to people; this is unique and custom to our Toolkits and business. Right away the Toolkit will Guide you through a step-by-step process to get results.

If at any point you have a question, we are here for you, we are simply one email, one phone call away to get the most out of your Toolkit.

Marketing Analytics Toolkit