Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Applications Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Applications related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing Applications specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Marketing Applications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 993 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Applications improvements can be made.
Examples; 10 of the 993 standard requirements:
- Are your internal control measures keeping pace with the emerging risks from advanced technology applications in stores, as artificial intelligence and new payment methods/systems?
- How can cmos use that data to understand the customers well enough to inform a differentiated, customer centric approachnot only for marketing and for the rest of the enterprise?
- Which organization through the marketing efforts, or through personal contact was approached by a prospective client to consider considering design build for the next project?
- Is that with an existing or new Marketing Cloud instance and is anything else needed other than the integration between the Marketing Cloud and Salesforce instances?
- Thank you get inspiration and society of quality assurance levels of requirements for a society for prime marketing authorisation applications under version control?
- Is it any surprise that vendor training has turned into a marketing opportunity rather than a chance to tell you how to work around the problems in the product?
- What organizational capabilities does your workforce require to prepare for the profound changes in roles and workflow brought about by digital transformation?
- What do product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns all depend on?
- Is your marketing and communications strategy helping your customers appreciate the value of your advice and/or the products and services you deliver?
- How are leads categorized based on key criteria, and what kind of sales and marketing approach will be the most effective for high conversion rate?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing Applications book in PDF containing 993 requirements, which criteria correspond to the criteria in...
Your Marketing Applications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing Applications Self-Assessment and Scorecard you will develop a clear picture of which Marketing Applications areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing Applications Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Applications projects with the 62 implementation resources:
- 62 step-by-step Marketing Applications Project Management Form Templates covering over 1500 Marketing Applications project requirements and success criteria:
Examples; 10 of the check box criteria:
- Executing Process Group: How does a Marketing Applications project life cycle differ from a product life cycle?
- Human Resource Management Plan: Is the manpower level sufficient to meet the future business requirements?
- Cost Estimating Worksheet: Value pocket identification & quantification what are value pockets?
- Risk Management Plan: My Marketing Applications project leader has suddenly left your organization, what do you do?
- Procurement Audit: Were the documents received scrutinised for completion and adherence to stated conditions before the tenders were evaluated?
- Team Member Performance Assessment: To what degree do team members articulate the teams work approach?
- Quality Management Plan: Have adequate resources been provided by management to ensure Marketing Applications project success?
- Team Directory: How do unidentified risks impact the outcome of the Marketing Applications project?
- Issue Log: Are stakeholder roles recognized by your organization?
- Stakeholder Management Plan: How many Marketing Applications project staff does this specific process affect?
Step-by-step and complete Marketing Applications Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing Applications project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing Applications project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing Applications project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing Applications project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing Applications project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing Applications project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Marketing Applications project with this in-depth Marketing Applications Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing Applications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing Applications and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Applications investments work better.
This Marketing Applications All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
