Marketing Research Toolkit

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More Uses of the Marketing Research Toolkit:

  • Make sure that your planning performs Marketing Research and Data Analytics using statistical methodology.

  • Lead: review Marketing Research materials and sales data to ensure that ideas and potential products are viable and competitive.

  • Secure that your operation complies; Analytics Management, Business Marketing Research and intelligence.

  • Ensure you administer; lead consumer Marketing Research in the field surveys, Product Testing, etc.

  • Identify new market segment opportunities thru Marketing Research.

  • Be accountable for Marketing Research methods.

  • Contribute to qualitative and quantitative Marketing Research projects through collaborating with data trends.

  • Confirm your design ensures pertinent market information is translated and dispersed to Marketing Research Department for evaluation.

  • Become fluent and up to date with the latest Marketing Research trends, technologies and approaches.

  • Confirm your team follows relevant trends, work with Marketing Research, and conducts customer visits to understand Customer Needs.

  • Become part of a meaningful Marketing Research organization.

  • Arrange that your corporation complies; conducts Marketing Research (surveys and/or focus groups) related to current and new product concepts, and provides feedback for future Program Development.

  • Be accountable for Marketing Research analysis.

  • Collaborate with one of the leading Marketing Research, Product Management, and creative Services Teams in the industry.

  • Be accountable for Marketing Researcher messenger.

  • Ensure your venture complies; Sales And Marketing Research.

  • Lead: Consumer Insights management, Marketing Research.

 

Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Research Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Marketing Research related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Research specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Research Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Marketing Research improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What are the uncertainties surrounding estimates of impact?

  2. How long to keep data and how to manage retention costs?

  3. Which Marketing Research solution is appropriate?

  4. What is an unauthorized commitment?

  5. What are your Marketing Research processes?

  6. What goals did you miss?

  7. How do you verify your resources?

  8. What is your formula for success in Marketing Research?

  9. What is the purpose of Marketing Research in relation to the mission?

  10. Which Marketing Research impacts are significant?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Research book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Research self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Research Self-Assessment and Scorecard you will develop a clear picture of which Marketing Research areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Research Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Research projects with the 62 implementation resources:

  • 62 step-by-step Marketing Research Project Management Form Templates covering over 1500 Marketing Research project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Research project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Marketing Research Project Team have enough people to execute the Marketing Research Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Marketing Research Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete Marketing Research Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


2.0 Planning Process Group:


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Research project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Research project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Marketing Research project with this in-depth Marketing Research Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Research projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Research and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Research investments work better.

This Marketing Research All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.