What does the Account-Based Selling Strategies course cover?
Account-Based Selling Strategies is covered here in 8 modules: Introduction to Account-Based Selling: Setting up an account-based selling strategy, Identifying and Targeting High-Value Accounts: Creating a target account list, Developing a Personalized Sales Approach and 5 more. The outline lists 24 specific topics, opening with defining account-based selling and its benefits and closing with best practices for successful account-based selling.
How do you approach Account-Based Selling Strategies step by step?
The work is sequenced in 8 stages. It starts with Introduction to Account-Based Selling: Setting up an account-based selling strategy, moves through Identifying and Targeting High-Value Accounts: Creating a target account list and Developing a Personalized Sales Approach, and ends at Overcoming Common Challenges in Account-Based Selling. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Account-Based Selling Strategies course?
Module 1 is Introduction to Account-Based Selling: Setting up an account-based selling strategy. It works through defining account-based selling and its benefits, understanding the difference between account-based selling and traditional sales approaches and setting up an account-based selling strategy. It sets the vocabulary the remaining 7 modules build on.
How is the Account-Based Selling Strategies course delivered?
The Account-Based Selling Strategies course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account-Based Selling Strategies course cost?
The Account-Based Selling Strategies course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Account-Based Selling.
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Mastering Account-Based Selling Strategies Course Curriculum
Course Overview
Welcome to the Mastering Account-Based Selling Strategies course, where you'll learn the skills and strategies needed to succeed in account-based selling. This comprehensive course is designed to help you master the art of account-based selling and take your sales career to the next level.Course Objectives
- Understand the fundamentals of account-based selling and its benefits
- Learn how to identify and target high-value accounts
- Develop a personalized sales approach for each account
- Master the art of building relationships with key decision-makers
- Understand how to create and deliver value to your target accounts
- Learn how to measure and track the success of your account-based selling efforts
Course Outline
Module 1. Introduction to Account-Based Selling: Setting up an account-based selling strategy
- Defining account-based selling and its benefits
- Understanding the difference between account-based selling and traditional sales approaches
- Setting up an account-based selling strategy
Module 2. Identifying and Targeting High-Value Accounts: Creating a target account list
- Understanding your ideal customer profile (ICP)
- Identifying high-value accounts using data and research
- Creating a target account list
Module 3: Developing a Personalized Sales Approach
- Understanding the importance of personalization in account-based selling
- Developing a personalized sales approach for each account
- Creating a customized sales strategy for each target account
Module 4. Building Relationships with Key Decision-Makers: Developing a relationship-building strategy
- Understanding the importance of building relationships in account-based selling
- Identifying key decision-makers and influencers
- Developing a relationship-building strategy
Module 5: Creating and Delivering Value to Target Accounts
- Understanding the importance of creating and delivering value in account-based selling
- Developing a value proposition for each target account
- Creating and delivering customized content and messaging
Module 6. Measuring and Tracking Success: Developing a metrics and reporting strategy
- Understanding the importance of measuring and tracking success in account-based selling
- Developing a metrics and reporting strategy
- Using data to optimize and improve account-based selling efforts
Module 7. Advanced Account-Based Selling Strategies: Using technology to enable account-based selling
- Using technology to enable account-based selling
- Developing a multi-channel approach to account-based selling
- Using storytelling and emotional selling in account-based selling
Module 8: Overcoming Common Challenges in Account-Based Selling
- Understanding common challenges in account-based selling
- Developing strategies to overcome these challenges
- Best practices for successful account-based selling
Course Features
- Interactive and Engaging: Our course is designed to be interactive and engaging, with a mix of video lessons, quizzes, and hands-on projects.
- Comprehensive and Personalized: Our course covers all aspects of account-based selling, and provides personalized feedback and coaching.
- Up-to-Date and Practical: Our course is updated regularly to reflect the latest trends and best practices in account-based selling.
- Real-World Applications: Our course provides real-world examples and case studies to help you apply the concepts to your own sales efforts.
- High-Quality Content: Our course features high-quality video lessons, interactive quizzes, and downloadable resources.
- Expert Instructors: Our instructors are experienced sales professionals with a deep understanding of account-based selling.
- Certification: Upon completion of the course, you'll receive a Certificate of Completion.
- Flexible Learning: Our course is designed to be flexible, with self-paced lessons and a mobile-accessible platform.
- User-Friendly: Our course platform is user-friendly and easy to navigate.
- Community-Driven: Our course features a community forum where you can connect with other students and instructors.
- Actionable Insights: Our course provides actionable insights and takeaways that you can apply to your own sales efforts.
- Hands-On Projects: Our course features hands-on projects and exercises to help you practice and apply the concepts.
- Bite-Sized Lessons: Our course features bite-sized lessons that are easy to digest and fit into your busy schedule.
- Lifetime Access: You'll have lifetime access to the course materials and platform.
- Gamification: Our course features gamification elements to make learning fun and engaging.
- Progress Tracking: Our course platform tracks your progress and provides personalized feedback and coaching.