What does the Account Planning course cover?
Account Planning is covered here in 8 modules: Introduction to Account Planning: Overview of the account planning process, Market Research and Consumer Behavior: Using market research to inform advertising strategy, Developing a Comprehensive Advertising Strategy: Defining advertising objectives and goals and 5 more.
How do you approach Account Planning step by step?
The work is sequenced in 8 stages. It starts with Introduction to Account Planning: Overview of the account planning process, moves through market Research and Consumer Behavior: Using market research to inform advertising strategy and Developing a Comprehensive Advertising Strategy: Defining advertising objectives and goals, and ends at Case Studies and Best Practices: Future trends in advertising.
What is in Module 1 of the Account Planning course?
Module 1 is Introduction to Account Planning: Overview of the account planning process. It works through defining account planning and its role in advertising, understanding the importance of account planning in creating effective advertising campaigns and overview of the account planning process. It sets the vocabulary the remaining 7 modules build on.
How is the Account Planning course delivered?
The Account Planning course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account Planning course cost?
The Account Planning course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Advertising Campaigns in SWOT Analysis, Advertising Campaigns in Management Systems, Advertising Campaigns in Digital marketing, Advertising Campaigns in Capital expenditure.
More answers: what you get with every course, refund policy, all help answers.
Mastering Account Planning: A Step-by-Step Guide to Creating Effective Advertising Campaigns
Course Overview
This comprehensive course is designed to equip participants with the skills and knowledge needed to create effective advertising campaigns. Through interactive lessons, hands-on projects, and real-world applications, participants will learn the fundamentals of account planning and how to develop a successful advertising strategy.Course Objectives
- Understand the role of account planning in advertising
- Learn how to conduct market research and analyze consumer behavior
- Develop a comprehensive advertising strategy
- Create effective advertising campaigns that drive results
- Measure and evaluate the success of advertising campaigns
Course Outline
Module 1. Introduction to Account Planning: Overview of the account planning process
- Defining account planning and its role in advertising
- Understanding the importance of account planning in creating effective advertising campaigns
- Overview of the account planning process
Module 2. Market Research and Consumer Behavior: Using market research to inform advertising strategy
- Understanding market research and its role in account planning
- Conducting market research: qualitative and quantitative methods
- Analyzing consumer behavior: motivations, attitudes, and behaviors
- Using market research to inform advertising strategy
Module 3. Developing a Comprehensive Advertising Strategy: Defining advertising objectives and goals
- Defining advertising objectives and goals
- Understanding target audiences and creating buyer personas
- Developing a unique selling proposition (USP)
- Creating a comprehensive advertising plan
Module 4. Creating Effective Advertising Campaigns: Using storytelling in advertising
- Understanding the different types of advertising: digital, print, television, and radio
- Creating effective ad copy and visuals
- Using storytelling in advertising
- Measuring and evaluating the success of advertising campaigns
Module 5. Media Planning and Buying: Negotiating and buying media
- Understanding media planning and its role in advertising
- Conducting media research: audience analysis and media selection
- Creating a media plan: budgeting and scheduling
- Negotiating and buying media
Module 6. Digital Advertising: Creating effective digital ad campaigns
- Understanding digital advertising: search, social, and display
- Creating effective digital ad campaigns
- Using data and analytics to optimize digital ad campaigns
- Measuring and evaluating the success of digital ad campaigns
Module 7: Measuring and Evaluating Advertising Campaigns
- Understanding the importance of measurement and evaluation in advertising
- Using metrics to measure advertising success: reach, frequency, and ROI
- Conducting advertising research: pre-testing and post-testing
- Using data and analytics to optimize advertising campaigns
Module 8. Case Studies and Best Practices: Future trends in advertising
- Real-world examples of successful advertising campaigns
- Best practices for creating effective advertising campaigns
- Common mistakes to avoid in advertising
- Future trends in advertising
Certificate of Completion
Upon completion of this course, participants will receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging lessons
- Comprehensive and up-to-date content
- Personalized learning experience
- Practical and real-world applications
- Expert instructors with industry experience
- Flexible learning schedule
- User-friendly and mobile-accessible platform
- Community-driven discussion forum
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
Course Format
- Online video lessons
- Interactive quizzes and assessments
- Downloadable resources and templates
- Discussion forum and community support