What does the Digital Marketing Analytics course cover?
Digital Marketing Analytics is covered here in 10 modules: Introduction to Digital Marketing Analytics, Data Collection and Management: Data quality and validation, Web Analytics: reporting and analysis and 7 more. The outline lists 40 specific topics, opening with defining digital marketing analytics and its importance and closing with creating a measurement plan.
How do you approach Digital Marketing Analytics step by step?
The work is sequenced in 10 stages. It starts with Introduction to Digital Marketing Analytics, moves through Data Collection and Management: Data quality and validation and web Analytics: reporting and analysis, and ends at Putting it all Together - Creating a Data-Driven Marketing Strategy. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Digital Marketing Analytics course?
Module 1 is Introduction to Digital Marketing Analytics. It works through defining digital marketing analytics and its importance, understanding the role of data in marketing decision making, overview of key digital marketing channels and metrics and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Digital Marketing Analytics course delivered?
The Digital Marketing Analytics course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Digital Marketing Analytics course cost?
The Digital Marketing Analytics course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Data-Driven Decisions, Unlocking Data-Driven Decision Making, Data-Driven Decision Making.
More answers: what you get with every course, refund policy, all help answers.
Mastering Digital Marketing Analytics: A Data-Driven Approach
Course Overview
This comprehensive course is designed to equip you with the skills and knowledge needed to succeed in digital marketing analytics. With a focus on data-driven decision making, you'll learn how to collect, analyze, and interpret data to drive business growth and improve marketing ROI.Course Curriculum
Module 1: Introduction to Digital Marketing Analytics
- Defining digital marketing analytics and its importance
- Understanding the role of data in marketing decision making
- Overview of key digital marketing channels and metrics
- Setting up a digital marketing analytics framework
Module 2. Data Collection and Management: Data quality and validation
- Types of data: first-party, second-party, and third-party data
- Data collection methods: tags, pixels, and APIs
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Data quality and validation
Module 3. Web Analytics: reporting and analysis
- Introduction to web analytics tools: Google Analytics, Adobe Analytics
- Understanding website metrics: page views, sessions, bounce rate, conversion rate
- Tracking website behavior: events, goals, and e-commerce tracking
- Web analytics reporting and analysis
Module 4. Social Media Analytics: reporting and analysis
- Introduction to social media analytics tools: Hootsuite Insights, Sprout Social
- Understanding social media metrics: engagement rate, follower growth rate, conversions
- Tracking social media behavior: social media listening, sentiment analysis
- Social media analytics reporting and analysis
Module 5. Email Marketing Analytics: reporting and analysis, Introduction to tools: Mailchimp, Marketo
- Introduction to email marketing analytics tools: Mailchimp, Marketo
- Understanding email metrics: open rate, click-through rate, conversion rate
- Tracking email behavior: email opens, clicks, and conversions
- Email marketing analytics reporting and analysis
Module 6. Search Engine Optimization (SEO) Analytics: SEO analytics reporting and analysis
- Introduction to SEO analytics tools: Google Search Console, Ahrefs
- Understanding SEO metrics: keyword rankings, organic traffic, backlinks
- Tracking SEO behavior: search queries, impressions, and clicks
- SEO analytics reporting and analysis
Module 7. Paid Advertising Analytics: reporting and analysis
- Introduction to paid advertising analytics tools: Google Ads, Facebook Ads Manager
- Understanding paid advertising metrics: cost per click (CPC), cost per thousand impressions (CPM), return on ad spend (ROAS)
- Tracking paid advertising behavior: ad clicks, conversions, and cost
- Paid advertising analytics reporting and analysis
Module 8. Data Visualization and Reporting: Automating reporting and dashboard updates
- Introduction to data visualization tools: Tableau, Power BI
- Best practices for creating effective dashboards and reports
- Data storytelling and presentation techniques
- Automating reporting and dashboard updates
Module 9. Advanced Analytics Topics: A/B testing and experimentation
- Predictive analytics and machine learning
- Attribution modeling and multi-touch attribution
- Customer journey mapping and analytics
- A/B testing and experimentation
Module 10: Putting it all Together - Creating a Data-Driven Marketing Strategy
- Developing a data-driven marketing strategy
- Setting goals and objectives
- Defining key performance indicators (KPIs)
- Creating a measurement plan
Course Features
- Interactive and engaging: Learn through hands-on projects, case studies, and real-world examples
- Comprehensive curriculum: Covering all aspects of digital marketing analytics
- Personalized learning: Tailor your learning experience to your needs and goals
- Up-to-date content: Stay current with the latest trends and best practices in digital marketing analytics
- Practical and actionable insights: Apply your knowledge to real-world scenarios and drive business results
- High-quality content: Developed by expert instructors with years of experience in digital marketing analytics
- Certification: Receive a certificate upon completion, issued by The Art of Service
- Flexible learning: Learn at your own pace, anytime, anywhere
- User-friendly platform: Easy to navigate and use, even for those new to online learning
- Mobile-accessible: Learn on-the-go, using your mobile device
- Community-driven: Connect with peers and instructors through online forums and discussions
- Lifetime access: Access course materials and updates for life
- Gamification and progress tracking: Stay motivated and track your progress throughout the course
What You'll Get
- A comprehensive understanding of digital marketing analytics and its role in driving business growth
- Practical skills in collecting, analyzing, and interpreting data to inform marketing decisions
- A certificate upon completion, issued by The Art of Service
- Lifetime access to course materials and updates
- Connection to a community of peers and instructors in the field of digital marketing analytics