What does the Digital Marketing Strategy course cover?
Digital Marketing Strategy is covered here in 10 modules: Digital Marketing Fundamentals: Measuring digital marketing success, Data-Driven Marketing: Collecting and analyzing data, Understanding data types and sources, Content Marketing Strategy: Creating and curating content, Distributing and promoting content and 7 more.
How do you approach Digital Marketing Strategy step by step?
The work is sequenced in 10 stages. It starts with Digital Marketing Fundamentals: Measuring digital marketing success, moves through data-Driven Marketing: Collecting and analyzing data, Understanding data types and sources and Content Marketing Strategy: Creating and curating content, Distributing and promoting content, and ends at strategy and Planning: Setting goals and objectives, Creating a budget and resource plan.
What is in Module 1 of the Digital Marketing Strategy course?
Module 1 is Digital Marketing Fundamentals: Measuring digital marketing success. It works through defining digital marketing and its importance, understanding the digital marketing landscape, key digital marketing channels and tactics and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Digital Marketing Strategy course delivered?
The Digital Marketing Strategy course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Digital Marketing Strategy course cost?
The Digital Marketing Strategy course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Sales Conversion, Email Marketing Mastery, Paid Social Media Strategies, Conversion Rate Optimization.
More answers: what you get with every course, refund policy, all help answers.
Mastering Digital Marketing Strategy: A Data-Driven Approach to Boosting Brand Engagement and Conversion
Course Overview
In this comprehensive and interactive course, you'll learn the latest digital marketing strategies and techniques to boost brand engagement and conversion. With a focus on data-driven approaches, you'll gain the skills and knowledge to develop and execute effective digital marketing campaigns that drive real results.Course Highlights
- Interactive and engaging learning experience
- Comprehensive curriculum covering 80+ topics
- Personalized learning with expert instructors
- Up-to-date and practical content with real-world applications
- High-quality content and expert instruction
- Certificate of Completion issued by The Art of Service
- Flexible learning with lifetime access
- User-friendly and mobile-accessible platform
- Community-driven with actionable insights and hands-on projects
- Bite-sized lessons and gamification to enhance learning
- Progress tracking and support
Course Curriculum
Module 1. Digital Marketing Fundamentals: Measuring digital marketing success
- Defining digital marketing and its importance
- Understanding the digital marketing landscape
- Key digital marketing channels and tactics
- Measuring digital marketing success
Module 2. Data-Driven Marketing: Collecting and analyzing data, Understanding data types and sources
- Introduction to data-driven marketing
- Understanding data types and sources
- Collecting and analyzing data
- Using data to inform marketing decisions
Module 3. Content Marketing Strategy: Creating and curating content, Distributing and promoting content
- Defining content marketing and its benefits
- Developing a content marketing strategy
- Creating and curating content
- Distributing and promoting content
Module 4. Email Marketing: Measuring and optimizing, Creating effective email campaigns
- Introduction to email marketing
- Building and segmenting email lists
- Creating effective email campaigns
- Measuring and optimizing email marketing
Module 5. Social Media Marketing: Developing a strategy, Creating and curating social media content
- Introduction to social media marketing
- Understanding social media platforms and audiences
- Developing a social media marketing strategy
- Creating and curating social media content
Module 6. Search Engine Optimization (SEO): Keyword research and optimization
- Introduction to SEO and its importance
- Understanding search engines and algorithms
- Keyword research and optimization
- On-page and off-page optimization
Module 7. Paid Advertising: Developing a strategy, Creating and targeting ads
- Introduction to paid advertising
- Understanding ad formats and channels
- Developing a paid advertising strategy
- Creating and targeting ads
Module 8. Mobile Marketing: Developing a strategy, Creating and optimizing mobile content
- Introduction to mobile marketing
- Understanding mobile devices and behaviors
- Developing a mobile marketing strategy
- Creating and optimizing mobile content
Module 9. Analytics and Reporting: Collecting and analyzing data, Understanding metrics and KPIs
- Introduction to analytics and reporting
- Understanding metrics and KPIs
- Collecting and analyzing data
- Creating and presenting reports
Module 10. Strategy and Planning: Setting goals and objectives, Creating a budget and resource plan
- Developing a comprehensive digital marketing strategy
- Setting goals and objectives
- Creating a budget and resource plan
- Launching and executing the strategy