Here is the extensive and detailed course curriculum for Mastering Digital Marketing Strategy: Boosting Brand Visibility and Engagement for Business Growth:
Course Overview In this comprehensive course, you will learn the latest digital marketing strategies and techniques to boost your brand's visibility and engagement, driving business growth and success. Upon completion, you will receive a certificate issued by The Art of Service.
Mastering Digital Marketing Strategy: Boosting Brand Visibility and Engagement for Business Growth
Course Overview In this comprehensive course, you will learn the latest digital marketing strategies and techniques to boost your brand's visibility and engagement, driving business growth and success. Upon completion, you will receive a certificate issued by The Art of Service.
Course Curriculum Module 1: Introduction to Digital Marketing
- Defining digital marketing and its importance in today's business landscape
- Understanding the digital marketing ecosystem
- Key digital marketing channels and platforms
- Setting digital marketing goals and objectives
Module 2: Understanding Your Target Audience
- Identifying and understanding your target audience
- Creating buyer personas
- Understanding customer needs and pain points
- Developing a customer-centric approach
Module 3: Digital Marketing Strategy Development
- Developing a comprehensive digital marketing strategy
- Setting digital marketing objectives and key performance indicators (KPIs)
- Understanding digital marketing channels and tactics
- Creating a digital marketing budget and resource plan
Module 4: Search Engine Optimization (SEO)
- Understanding SEO fundamentals
- Keyword research and optimization
- On-page optimization techniques
- Link building and off-page optimization
- Technical SEO and website optimization
Module 5: Pay-Per-Click (PPC) Advertising
- Understanding PPC advertising fundamentals
- Setting up and managing PPC campaigns
- Keyword research and ad copywriting
- Bidding strategies and budget management
- Measuring and optimizing PPC performance
Module 6: Social Media Marketing
- Understanding social media marketing fundamentals
- Creating a social media marketing strategy
- Setting up and managing social media accounts
- Content creation and curation
- Engagement and community building
- Measuring and optimizing social media performance
Module 7: Email Marketing
- Understanding email marketing fundamentals
- Building an email list
- Creating effective email campaigns
- Email copywriting and design
- Measuring and optimizing email performance
Module 8: Content Marketing
- Understanding content marketing fundamentals
- Creating a content marketing strategy
- Content creation and distribution
- Measuring and optimizing content performance
Module 9: Mobile Marketing
- Understanding mobile marketing fundamentals
- Creating a mobile marketing strategy
- Mobile-friendly website design
- Mobile advertising and messaging
- Measuring and optimizing mobile performance
Module 10: Analytics and Reporting
- Understanding digital marketing analytics fundamentals
- Setting up and managing analytics tools
- Measuring and tracking key performance indicators (KPIs)
- Creating and interpreting reports
- Using data to inform digital marketing decisions
Module 11: Digital Marketing Strategy Implementation
- Implementing a comprehensive digital marketing strategy
- Managing and executing digital marketing campaigns
- Measuring and optimizing digital marketing performance
- Continuously improving and refining digital marketing strategy
Course Features - Interactive and engaging: Interactive lessons, quizzes, and discussions to keep you engaged and motivated
- Comprehensive: Covers all aspects of digital marketing, from fundamentals to advanced strategies
- Personalized: Tailored to your needs and goals, with personalized feedback and support
- Up-to-date: Latest digital marketing trends, tools, and best practices
- Practical: Hands-on projects and real-world applications to help you apply your knowledge
- Expert instructors: Experienced digital marketing professionals with industry expertise
- Certification: Receive a certificate upon completion, issued by The Art of Service
- Flexible learning: Self-paced, online learning with 24/7 access
- User-friendly: Easy-to-use platform, with intuitive navigation and clear instructions
- Mobile-accessible: Access your course materials on-the-go, from any device
- Community-driven: Join a community of like-minded professionals, with discussion forums and networking opportunities
- Actionable insights: Apply your knowledge and skills to real-world scenarios, with actionable insights and takeaways
- Hands-on projects: Complete hands-on projects and exercises to reinforce your learning
- Bite-sized lessons: Manageable, bite-sized lessons to fit your busy schedule
- Lifetime access: Access your course materials forever, with no expiration date
- Gamification: Engaging gamification elements, with badges, points, and leaderboards
- Progress tracking: Track your progress, with clear metrics and feedback
Module 1: Introduction to Digital Marketing
- Defining digital marketing and its importance in today's business landscape
- Understanding the digital marketing ecosystem
- Key digital marketing channels and platforms
- Setting digital marketing goals and objectives
Module 2: Understanding Your Target Audience
- Identifying and understanding your target audience
- Creating buyer personas
- Understanding customer needs and pain points
- Developing a customer-centric approach
Module 3: Digital Marketing Strategy Development
- Developing a comprehensive digital marketing strategy
- Setting digital marketing objectives and key performance indicators (KPIs)
- Understanding digital marketing channels and tactics
- Creating a digital marketing budget and resource plan
Module 4: Search Engine Optimization (SEO)
- Understanding SEO fundamentals
- Keyword research and optimization
- On-page optimization techniques
- Link building and off-page optimization
- Technical SEO and website optimization
Module 5: Pay-Per-Click (PPC) Advertising
- Understanding PPC advertising fundamentals
- Setting up and managing PPC campaigns
- Keyword research and ad copywriting
- Bidding strategies and budget management
- Measuring and optimizing PPC performance
Module 6: Social Media Marketing
- Understanding social media marketing fundamentals
- Creating a social media marketing strategy
- Setting up and managing social media accounts
- Content creation and curation
- Engagement and community building
- Measuring and optimizing social media performance
Module 7: Email Marketing
- Understanding email marketing fundamentals
- Building an email list
- Creating effective email campaigns
- Email copywriting and design
- Measuring and optimizing email performance
Module 8: Content Marketing
- Understanding content marketing fundamentals
- Creating a content marketing strategy
- Content creation and distribution
- Measuring and optimizing content performance
Module 9: Mobile Marketing
- Understanding mobile marketing fundamentals
- Creating a mobile marketing strategy
- Mobile-friendly website design
- Mobile advertising and messaging
- Measuring and optimizing mobile performance
Module 10: Analytics and Reporting
- Understanding digital marketing analytics fundamentals
- Setting up and managing analytics tools
- Measuring and tracking key performance indicators (KPIs)
- Creating and interpreting reports
- Using data to inform digital marketing decisions
Module 11: Digital Marketing Strategy Implementation
- Implementing a comprehensive digital marketing strategy
- Managing and executing digital marketing campaigns
- Measuring and optimizing digital marketing performance
- Continuously improving and refining digital marketing strategy