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Mastering Google Analytics; Unlocking Data-Driven Insights

Mastering Google Analytics; Unlocking Data-Driven Insights

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Google Analytics: Unlocking Data-Driven Insights



Course Overview

This comprehensive course is designed to help you master Google Analytics and unlock data-driven insights to drive business growth. With a focus on interactive and engaging learning, you'll gain hands-on experience with real-world applications and develop the skills you need to succeed in today's data-driven world.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering all aspects of Google Analytics
  • Personalized learning with expert instructors
  • Up-to-date and practical training with real-world applications
  • High-quality content and hands-on projects
  • Certificate of Completion issued by The Art of Service
  • Flexible learning with lifetime access and mobile accessibility
  • Community-driven with gamification and progress tracking
  • Actionable insights and bite-sized lessons


Course Outline

Module 1: Introduction to Google Analytics

  • Overview of Google Analytics and its benefits
  • Understanding the Google Analytics interface
  • Setting up and configuring Google Analytics
  • Understanding data collection and processing

Module 2: Setting Up and Configuring Google Analytics

  • Creating and managing Google Analytics accounts
  • Setting up and configuring tracking codes
  • Understanding and configuring data retention
  • Setting up and configuring goals and events

Module 3: Understanding Google Analytics Data

  • Understanding the Google Analytics data model
  • Working with dimensions and metrics
  • Understanding and using segments
  • Working with filters and views

Module 4: Analyzing Website Traffic

  • Understanding and analyzing website traffic data
  • Working with traffic sources and mediums
  • Understanding and analyzing bounce rates and exit pages
  • Working with landing pages and entrance pages

Module 5: Analyzing Conversion and Goal Data

  • Understanding and analyzing conversion data
  • Working with goals and events
  • Understanding and analyzing funnel analysis
  • Working with A/B testing and experimentation

Module 6: Analyzing E-commerce Data

  • Understanding and analyzing e-commerce data
  • Working with product and transaction data
  • Understanding and analyzing shopping cart and checkout behavior
  • Working with coupon and discount data

Module 7: Using Google Analytics for Remarketing and Retargeting

  • Understanding and using remarketing and retargeting
  • Working with Google Analytics and Google Ads
  • Understanding and using audience targeting
  • Working with dynamic remarketing and retargeting

Module 8: Using Google Analytics for A/B Testing and Experimentation

  • Understanding and using A/B testing and experimentation
  • Working with Google Optimize and Google Analytics
  • Understanding and using multivariate testing
  • Working with user testing and feedback

Module 9: Advanced Google Analytics Topics

  • Understanding and using Google Analytics APIs
  • Working with Google Analytics and Google Cloud
  • Understanding and using machine learning and AI
  • Working with data visualization and reporting

Module 10: Google Analytics Certification and Career Development

  • Preparing for the Google Analytics certification exam
  • Understanding and using Google Analytics for career development
  • Working with Google Analytics and other tools
  • Understanding and using Google Analytics for business growth


Certificate of Completion

Upon completing this course, you'll receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your skills and knowledge in Google Analytics and can be used to enhance your career prospects.



Course Format

This course is delivered online and includes:

  • Interactive video lessons
  • Hands-on projects and exercises
  • Downloadable resources and templates
  • Access to a community of learners
  • Lifetime access to course materials
  • Mobile accessibility
  • Gamification and progress tracking


Course Prerequisites

There are no prerequisites for this course. It's designed for anyone who wants to learn Google Analytics and unlock data-driven insights to drive business growth.

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