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Unlocking Data-Driven Insights; Mastering Google Analytics and Data Visualization for Business Growth

$198.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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What does the Unlocking Data-Driven Insights course cover?

Unlocking Data-Driven Insights is covered here in 8 modules: Introduction to Google Analytics: Configuring goals and events, Google Analytics Fundamentals: Using segments and filters to analyze data, Advanced Google Analytics: Creating custom dashboards and reports and 5 more. The outline lists 32 specific topics, opening with Overview of Google Analytics and its features and closing with Receiving a Certificate of Completion.

How do you approach Unlocking Data-Driven Insights step by step?

The work is sequenced in 8 stages. It starts with Introduction to Google Analytics: Configuring goals and events, moves through Google Analytics Fundamentals: Using segments and filters to analyze data and Advanced Google Analytics: Creating custom dashboards and reports, and ends at Final Project and Course Wrap-Up: Course wrap-up and final Q&A session.

What is in Module 1 of the Unlocking Data-Driven Insights course?

Module 1 is Introduction to Google Analytics: Configuring goals and events. It works through Overview of Google Analytics and its features, Setting up and installing Google Analytics, Understanding the Google Analytics interface and 1 more. It sets the vocabulary the remaining 7 modules build on.

How is the Unlocking Data-Driven Insights course delivered?

The Unlocking Data-Driven Insights course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.

How much does the Unlocking Data-Driven Insights course cost?

The Unlocking Data-Driven Insights course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Data Visualization in Google Analytics Dataset, Data Visualization and Google BigQuery Kit, BigQuery Visualization and Google BigQuery Kit, Google BigQuery.

More answers: what you get with every course, refund policy, all help answers.

Unlocking Data-Driven Insights: Mastering Google Analytics and Data Visualization for Business Growth



Certificate Upon Completion

Participants receive a certificate upon completion issued by The Art of Service.



Course Overview

This comprehensive course is designed to help businesses unlock the full potential of their data. With a focus on Google Analytics and data visualization, participants will gain the skills and knowledge needed to drive business growth and make data-driven decisions.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering Google Analytics and data visualization
  • Personalized learning experience with expert instructors
  • Up-to-date and practical content with real-world applications
  • High-quality content and expert instructors
  • Certificate upon completion issued by The Art of Service
  • Flexible learning options with lifetime access
  • User-friendly and mobile-accessible platform
  • Community-driven with discussion forums and live webinars
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Gamification and progress tracking features


Course Outline

Module 1. Introduction to Google Analytics: Configuring goals and events

  • Overview of Google Analytics and its features
  • Setting up and installing Google Analytics
  • Understanding the Google Analytics interface
  • Configuring goals and events

Module 2. Google Analytics Fundamentals: Using segments and filters to analyze data

  • Understanding user behavior and demographics
  • Analyzing website traffic and engagement metrics
  • Measuring conversion rates and goal completions
  • Using segments and filters to analyze data

Module 3. Advanced Google Analytics: Creating custom dashboards and reports

  • Using Google Analytics API and Data Studio
  • Creating custom dashboards and reports
  • Using attribution modeling and multi-channel funnels
  • Analyzing A/B testing and experimentation data

Module 4. Data Visualization Fundamentals: Best practices for data visualization

  • Introduction to data visualization and its importance
  • Understanding different types of charts and graphs
  • Best practices for data visualization
  • Using data visualization to communicate insights

Module 5. Data Visualization with Tableau: Introduction to Tableau and its features

  • Introduction to Tableau and its features
  • Connecting to data sources and creating visualizations
  • Using dimensions and measures to analyze data
  • Creating interactive dashboards and stories

Module 6. Advanced Data Visualization: Using advanced visualization techniques

  • Using advanced visualization techniques
  • Creating geospatial visualizations and maps
  • Using data visualization to explore and discover insights
  • Best practices for data visualization and storytelling

Module 7. Business Growth with Data-Driven Insights: Creating a data-driven marketing strategy

  • Using data-driven insights to drive business growth
  • Creating a data-driven marketing strategy
  • Using data to optimize website and user experience
  • Measuring and evaluating the impact of data-driven decisions

Module 8. Final Project and Course Wrap-Up: Course wrap-up and final Q&A session

  • Applying course knowledge to a real-world project
  • Receiving feedback and guidance from instructors
  • Course wrap-up and final Q&A session
  • Receiving a Certificate of Completion


Take the First Step Towards Unlocking Data-Driven Insights

Join our comprehensive course and gain the skills and knowledge needed to drive business growth and make data-driven decisions.