What does the Google Analytics course cover?
Google Analytics is covered here in 10 modules: Introduction to Google Analytics: Setting up and configuring Google Analytics, Setting Up and Configuring Google Analytics: Setting up and configuring tracking codes, Understanding Google Analytics Data: Working with filters and views and 7 more.
How do you approach Google Analytics step by step?
The work is sequenced in 10 stages. It starts with Introduction to Google Analytics: Setting up and configuring Google Analytics, moves through Setting Up and Configuring Google Analytics: Setting up and configuring tracking codes and Understanding Google Analytics Data: Working with filters and views, and ends at Google Analytics Certification and Career Development.
What is in Module 1 of the Google Analytics course?
Module 1 is Introduction to Google Analytics: Setting up and configuring Google Analytics. It works through Overview of Google Analytics and its benefits, Understanding the Google Analytics interface, Setting up and configuring Google Analytics and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Google Analytics course delivered?
The Google Analytics course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Google Analytics course cost?
The Google Analytics course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Customer Insights in Google Analytics Dataset, BigQuery Insights and Google BigQuery Kit, Data-Driven Decisions, Google BigQuery.
More answers: what you get with every course, refund policy, all help answers.
Mastering Google Analytics: Unlocking Data-Driven Insights
Course Overview
This comprehensive course is designed to help you master Google Analytics and unlock data-driven insights to drive business growth. With a focus on interactive and engaging learning, you'll gain hands-on experience with real-world applications and develop the skills you need to succeed in today's data-driven world.Course Highlights
- Interactive and engaging learning experience
- Comprehensive curriculum covering all aspects of Google Analytics
- Personalized learning with expert instructors
- Up-to-date and practical training with real-world applications
- High-quality content and hands-on projects
- Certificate of Completion issued by The Art of Service
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with gamification and progress tracking
- Actionable insights and bite-sized lessons
Course Outline
Module 1. Introduction to Google Analytics: Setting up and configuring Google Analytics
- Overview of Google Analytics and its benefits
- Understanding the Google Analytics interface
- Setting up and configuring Google Analytics
- Understanding data collection and processing
Module 2. Setting Up and Configuring Google Analytics: Setting up and configuring tracking codes
- Creating and managing Google Analytics accounts
- Setting up and configuring tracking codes
- Understanding and configuring data retention
- Setting up and configuring goals and events
Module 3. Understanding Google Analytics Data: Working with filters and views
- Understanding the Google Analytics data model
- Working with dimensions and metrics
- Understanding and using segments
- Working with filters and views
Module 4. Analyzing Website Traffic: Understanding and data, Working with traffic sources and mediums
- Understanding and analyzing website traffic data
- Working with traffic sources and mediums
- Understanding and analyzing bounce rates and exit pages
- Working with landing pages and entrance pages
Module 5. Analyzing Conversion and Goal Data: Working with goals and events
- Understanding and analyzing conversion data
- Working with goals and events
- Understanding and analyzing funnel analysis
- Working with A/B testing and experimentation
Module 6. Analyzing E-commerce Data: Working with coupon and discount data
- Understanding and analyzing e-commerce data
- Working with product and transaction data
- Understanding and analyzing shopping cart and checkout behavior
- Working with coupon and discount data
Module 7: Using Google Analytics for Remarketing and Retargeting
- Understanding and using remarketing and retargeting
- Working with Google Analytics and Google Ads
- Understanding and using audience targeting
- Working with dynamic remarketing and retargeting
Module 8: Using Google Analytics for A/B Testing and Experimentation
- Understanding and using A/B testing and experimentation
- Working with Google Optimize and Google Analytics
- Understanding and using multivariate testing
- Working with user testing and feedback
Module 9. Advanced Google Analytics Topics: Understanding and using Google Analytics APIs
- Understanding and using Google Analytics APIs
- Working with Google Analytics and Google Cloud
- Understanding and using machine learning and AI
- Working with data visualization and reporting
Module 10: Google Analytics Certification and Career Development
- Preparing for the Google Analytics certification exam
- Understanding and using Google Analytics for career development
- Working with Google Analytics and other tools
- Understanding and using Google Analytics for business growth
Certificate of Completion
Upon completing this course, you'll receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your skills and knowledge in Google Analytics and can be used to enhance your career prospects.Course Format
This course is delivered online and includes:- Interactive video lessons
- Hands-on projects and exercises
- Downloadable resources and templates
- Access to a community of learners
- Lifetime access to course materials
- Mobile accessibility
- Gamification and progress tracking