What does the Google Marketing Platform course cover?
Google Marketing Platform is covered here in 14 modules: Introduction to the Google Marketing Platform: Setting up and navigating the platform, Google Ads Fundamentals: Creating and managing ad campaigns, Google Analytics Fundamentals: Creating and managing analytics reports and 11 more.
How do you approach Google Marketing Platform step by step?
The work is sequenced in 14 stages. It starts with Introduction to the Google Marketing Platform: Setting up and navigating the platform, moves through Google Ads Fundamentals: Creating and managing ad campaigns and Google Analytics Fundamentals: Creating and managing analytics reports, and ends at Final Project and Certification: Final project and presentation.
What is in Module 1 of the Google Marketing Platform course?
Module 1 is Introduction to the Google Marketing Platform: Setting up and navigating the platform. It works through Overview of the Google Marketing Platform, understanding the different components of the platform, setting up and navigating the platform and 1 more. It sets the vocabulary the remaining 13 modules build on.
How is the Google Marketing Platform course delivered?
The Google Marketing Platform course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Google Marketing Platform course cost?
The Google Marketing Platform course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Advertising Budget in Google Analytics Dataset, Display Advertising Analytics in Google Analytics Dataset, ROI-Driven Growth Strategies, Data-Driven Marketing Mastery.
More answers: what you get with every course, refund policy, all help answers.
Mastering Google Marketing Platform: Unlocking ROI-Driven Advertising Strategies
Course Overview
This comprehensive course is designed to help you master the Google Marketing Platform and unlock ROI-driven advertising strategies. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in the world of digital marketing.Course Highlights
- Interactive and engaging learning experience
- Comprehensive curriculum covering all aspects of the Google Marketing Platform
- Personalized learning experience with expert instructors
- Up-to-date and practical training with real-world applications
- High-quality content and hands-on projects
- Certificate issued by The Art of Service upon completion
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with gamification and progress tracking
Course Outline
Module 1. Introduction to the Google Marketing Platform: Setting up and navigating the platform
- Overview of the Google Marketing Platform
- Understanding the different components of the platform
- Setting up and navigating the platform
- Understanding the benefits of using the Google Marketing Platform
Module 2. Google Ads Fundamentals: Creating and managing ad campaigns
- Introduction to Google Ads
- Understanding ad formats and targeting options
- Creating and managing ad campaigns
- Understanding ad pricing and bidding strategies
Module 3. Google Analytics Fundamentals: Creating and managing analytics reports
- Introduction to Google Analytics
- Understanding data collection and analysis
- Creating and managing analytics reports
- Understanding audience segmentation and targeting
Module 4. Google Tag Manager Fundamentals: Creating and managing tags and triggers
- Introduction to Google Tag Manager
- Understanding tag management and deployment
- Creating and managing tags and triggers
- Understanding data layer and event tracking
Module 5. Google Optimize Fundamentals: Creating and managing experiments
- Introduction to Google Optimize
- Understanding A/B testing and experimentation
- Creating and managing experiments
- Understanding data analysis and interpretation
Module 6. Google Data Studio Fundamentals: Understanding data sources and connectors
- Introduction to Google Data Studio
- Understanding data visualization and reporting
- Creating and managing reports and dashboards
- Understanding data sources and connectors
Module 7. Advanced Google Ads Strategies: Advanced ad targeting and segmentation
- Advanced ad targeting and segmentation
- Understanding ad extensions and formats
- Creating and managing advanced ad campaigns
- Understanding ad optimization and automation
Module 8. Advanced Google Analytics Strategies: Advanced data analysis and interpretation
- Advanced data analysis and interpretation
- Understanding audience segmentation and targeting
- Creating and managing advanced analytics reports
- Understanding data integration and fusion
Module 9. Advanced Google Tag Manager Strategies: Advanced tag management and deployment
- Advanced tag management and deployment
- Understanding data layer and event tracking
- Creating and managing advanced tags and triggers
- Understanding tag optimization and automation
Module 10. Advanced Google Optimize Strategies: Advanced A/B testing and experimentation
- Advanced A/B testing and experimentation
- Understanding data analysis and interpretation
- Creating and managing advanced experiments
- Understanding experiment optimization and automation
Module 11. Advanced Google Data Studio Strategies: Advanced data visualization and reporting
- Advanced data visualization and reporting
- Understanding data sources and connectors
- Creating and managing advanced reports and dashboards
- Understanding data storytelling and presentation
Module 12. ROI-Driven Advertising Strategies: Understanding ROI-driven advertising
- Understanding ROI-driven advertising
- Creating and managing ROI-driven ad campaigns
- Understanding ad optimization and automation
- Understanding data analysis and interpretation
Module 13. Case Studies and Real-World Applications: Real-world case studies and examples
- Real-world case studies and examples
- Understanding how to apply course concepts to real-world scenarios
- Creating and managing real-world ad campaigns
- Understanding data analysis and interpretation
Module 14. Final Project and Certification: Final project and presentation
- Final project and presentation
- Understanding how to apply course concepts to real-world scenarios
- Certificate issued by The Art of Service upon completion
- Lifetime access to course materials and community
Course Format
- Interactive and engaging video lessons
- Hands-on projects and activities
- Downloadable resources and templates
- Private online community and discussion forum
- Lifetime access to course materials
- Mobile accessibility and flexible learning
Course Prerequisites
- Basic understanding of digital marketing concepts
- Basic understanding of Google Marketing Platform components
- No prior experience with Google Marketing Platform required
Target Audience
- Digital marketing professionals
- Google Marketing Platform users
- Business owners and entrepreneurs
- Marketing agencies and teams
- Anyone interested in learning about Google Marketing Platform