A tailored course, built for your situation
Mastering ISO 22301 for Digital Marketing Leaders in High-Growth SaaS
Build resilient digital operations with a certified continuity framework tailored to fast-moving marketing teams
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Who this is for
Senior digital marketing leader in a high-growth EU SaaS company overseeing compliance-sensitive campaigns and cross-functional resilience planning
Who this is not for
Entry-level marketers, non-technical staff, or individuals seeking general awareness of ISO standards without implementation focus
What you walk away with
- Own the end-to-end business continuity planning lifecycle with formal sign-off rights on key artefacts
- Lead ISO 22301-compliant continuity drills across marketing, IT, and external partners
- Design recovery time objectives for digital campaigns and customer engagement systems
- Approve vendor recovery SLAs and third-party continuity assurances independently
- Produce audit-ready Business Impact Analysis reports that satisfy internal and external reviewers
The 12 modules (with all 144 chapters)
Module 1. Introduction to ISO 22301 in Marketing Operations
Understand how business continuity applies specifically to digital marketing functions including campaign delivery, data pipelines, and external agency coordination.
12 chapters in this module
- Defining continuity in marketing
- ISO 22301 scope boundaries
- Regulatory alignment in EU SaaS
- Marketing-specific risk scenarios
- Stakeholder mapping
- Incident classification levels
- Uptime expectations for digital assets
- Role of marketing in BIA
- Cross-team escalation paths
- Defining critical functions
- Recovery priorities by channel
- Course roadmap
Module 2. Conducting Marketing-Focused Business Impact Analysis
Lead impact assessments that quantify downtime costs for email, paid media, CRM, and conversion tracking systems.
12 chapters in this module
- Identifying critical marketing systems
- Downtime cost per hour by channel
- Customer acquisition impact
- Data loss thresholds
- Third-party dependencies
- Legal and compliance exposure
- Brand reputation risks
- Revenue leakage models
- Stakeholder interview templates
- BIA scoring matrix
- Finalizing marketing BIA
- Approval workflows
Module 3. Defining Recovery Time and Point Objectives
Set realistic RTOs and RPOs for marketing databases, ad platforms, content delivery networks, and lead capture forms.
12 chapters in this module
- RTO vs RPO definition
- Campaign pause implications
- CRM data freshness requirements
- Ad spend continuity
- Re-engagement windows
- Cloud storage recovery points
- Content replication cycles
- Dynamic creatives recovery
- Webinar platform uptime
- Form-to-lead systems
- Recovery SLAs with vendors
- Validating RTOs in test
Module 4. Developing Marketing-Specific Response Plans
Build actionable response playbooks for crises affecting digital presence, campaign delivery, or customer data integrity.
12 chapters in this module
- Incident declaration criteria
- Crisis comms for campaigns
- Brand protection protocols
- Social media response tracks
- Email suppression procedures
- Ad platform access recovery
- Influencer coordination plan
- CRM access restoration
- Data breach comms plan
- Vendor continuity verification
- Internal comms cadence
- Post-event reporting
Module 5. Leading Cross-Functional Continuity Drills
Plan and run realistic simulations involving marketing, IT, legal, and customer success teams.
12 chapters in this module
- Drill frequency planning
- Scenario design for marketers
- Simulating data pipeline failure
- Testing ad platform access
- CRM outage simulation
- Email deliverability test
- Content CDN failure
- Third-party coordination
- Drill observer roles
- Performance scoring
- Improvement tracking
- Executive reporting
Module 6. Vendor and Third-Party Continuity Management
Assess and enforce continuity requirements across agencies, ad tech platforms, and cloud providers.
12 chapters in this module
- Vendor continuity assessment
- RFP continuity clauses
- Contractual SLAs review
- Audit rights negotiation
- Third-party attestation
- Subprocessor mapping
- Cloud provider alignment
- SaaS vendor questionnaires
- Agency readiness checks
- Penalties for non-compliance
- Renewal leverage points
- Approved vendor list
Module 7. Crisis Communication for Digital Brands
Craft messaging that protects brand equity during outages affecting customer trust or campaign delivery.
12 chapters in this module
- Tone-of-voice adaptation
- Message approval tracks
- Social media hold policies
- Influencer briefing
- Customer notification templates
- Investor comms sync
- Press release prep
- FAQ development
- Legal review loop
- Localized messaging
- Compliance disclosures
- Post-crisis narrative
Module 8. Continuity Metrics and Executive Reporting
Define KPIs and build dashboards that show marketing resilience to leadership and auditors.
12 chapters in this module
- Defining resilience KPIs
- Uptime tracking by system
- Drill success benchmarks
- Recovery time adherence
- Incident response speed
- Marketing MTTI/MTTR
- Audit findings trend
- Executive summary format
- Board-level readouts
- Quarterly resilience score
- Benchmarking against peers
- Improvement roadmap
Module 9. Audit Preparation and Evidence Gathering
Produce ISO 22301-compliant artefacts including SoA, BCP, and evidence packs tailored to marketing systems.
12 chapters in this module
- Audit scope definition
- Required documentation list
- Evidence collection workflow
- Marketing-specific controls
- SoA drafting
- Control mapping to Annex A
- Gap identification
- Remediation tracking
- Internal audit prep
- External auditor coordination
- Response to findings
- Continuous evidence logging
Module 10. Maintaining and Improving the Continuity Program
Keep the marketing continuity plan current through version control, reviews, and integration with change management.
12 chapters in this module
- Change impact assessment
- Version control process
- Annual review cycle
- Trigger-based updates
- Drill-driven improvements
- Incident-driven updates
- Stakeholder feedback loop
- Continuous monitoring
- Tooling integration
- Training refresh cycles
- Knowledge retention
- Succession planning
Module 11. Legal and Regulatory Alignment
Align marketing continuity practices with EU regulations including DORA, NIS2, and GDPR.
12 chapters in this module
- DORA resilience requirements
- NIS2 incident reporting
- GDPR data availability
- EBA GL standards
- EU AI Act considerations
- Digital Services Act
- Marketing data sovereignty
- Cross-border recovery
- Regulatory cooperation
- Notification obligations
- Documentation standards
- Enforcement scenarios
Module 12. Scaling Continuity Across Global Campaigns
Extend continuity principles to international markets with localized compliance and delivery requirements.
12 chapters in this module
- Regional risk variation
- Localized incident response
- Multi-language comms
- Time zone coordination
- Regional vendor management
- Country-specific regulations
- Currency and pricing stability
- Localized content recovery
- Global drill coordination
- Central vs local authority
- Escalation protocols
- Global playbook versioning
How this maps to your situation
- When launching a new global campaign
- Before third-party vendor renewal
- After a near-miss incident
- During annual compliance audit prep
Before vs. after
Before
Continuity decisions for marketing systems require cross-team alignment and senior approval, slowing response and reducing agility.
After
You lead and sign off on marketing continuity plans independently, from BIA to recovery testing, with auditable protocols and executive confidence.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed for completion within 6 weeks with flexible pacing.
If nothing changes
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How this compares to the alternatives
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Frequently asked
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Can I apply this if my company isn’t ISO 22301 certified?
Yes. The course is designed for practitioners leading continuity in marketing, whether or not the broader organization is certified.
Are the templates customizable?
Yes. All templates are provided in editable format for adaptation to your tech stack and compliance environment.
$199 one-time. Approximately 3 hours per module, designed for completion within 6 weeks with flexible pacing..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours