What does the Marketo course cover?
Marketo is covered here in 10 modules: Introduction to Marketo: History of Marketo, Key Features and Benefits, Lead Management: Lead Scoring and Grading, Lead Routing and Assignment, Email Marketing: Email Templates and Design, Creating and Sending Emails and 7 more. The outline lists 50 specific topics, opening with What is Marketo? and closing with Conclusion and Final Thoughts.
How do you approach Marketo step by step?
The work is sequenced in 10 stages. It starts with Introduction to Marketo: History of Marketo, Key Features and Benefits, moves through Lead Management: Lead Scoring and Grading, Lead Routing and Assignment and Email Marketing: Email Templates and Design, Creating and Sending Emails, and ends at Certification and Next Steps: Taking the Certification Exam, Conclusion and Final Thoughts.
What is in Module 1 of the Marketo course?
Module 1 is Introduction to Marketo: History of Marketo, Key Features and Benefits. It works through What is Marketo?, History of Marketo, Key Features and Benefits and 2 more. It sets the vocabulary the remaining 9 modules build on.
How is the Marketo course delivered?
The Marketo course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Marketo course cost?
The Marketo course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Marketo Automation for High-Impact Marketing Careers, Marketo Automation for High-Impact Marketing Leadership, Marketing Automation with Marketo, Holding Companies.
More answers: what you get with every course, refund policy, all help answers.
Mastering Marketo: Unlocking the Power of Marketing Automation
Course Overview
Mastering Marketo is an extensive and interactive course designed to help marketers unlock the full potential of marketing automation. With a comprehensive curriculum covering over 80 topics, participants will gain hands-on experience with Marketo and develop the skills needed to succeed in today's fast-paced marketing landscape.Course Features
- Interactive and Engaging: Learn through hands-on projects, real-world examples, and interactive simulations.
- Comprehensive and Personalized: Covering over 80 topics, our curriculum is tailored to meet the needs of marketers at all levels.
- Up-to-date and Practical: Stay ahead of the curve with the latest Marketo features and best practices.
- Real-world Applications: Apply your knowledge to real-world scenarios and see immediate results.
- High-quality Content: Developed by expert instructors with years of experience in marketing automation.
- Certification: Receive a certificate upon completion, issued by The Art of Service.
- Flexible Learning: Access course materials anytime, anywhere, on any device.
- User-friendly and Mobile-accessible: Learn on-the-go with our intuitive and responsive platform.
- Community-driven: Connect with peers and instructors through our online community forum.
- Actionable Insights: Gain actionable insights and tips to improve your marketing automation strategy.
- Hands-on Projects: Apply your knowledge to real-world projects and see immediate results.
- Bite-sized Lessons: Learn in bite-sized chunks, with each lesson designed to be completed in under an hour.
- Lifetime Access: Enjoy lifetime access to course materials, including updates and new content.
- Gamification and Progress Tracking: Stay motivated with our gamification system and track your progress throughout the course.
Course Outline
Module 1. Introduction to Marketo: History of Marketo, Key Features and Benefits
- What is Marketo?
- History of Marketo
- Key Features and Benefits
- Setting up Your Marketo Account
- Navigating the Marketo Interface
Module 2. Lead Management: Lead Scoring and Grading, Lead Routing and Assignment
- Understanding Lead Management
- Creating and Managing Lead Records
- Lead Scoring and Grading
- Lead Nurturing and Cultivation
- Lead Routing and Assignment
Module 3. Email Marketing: Email Templates and Design, Creating and Sending Emails
- Introduction to Email Marketing
- Creating and Sending Emails
- Email Templates and Design
- Email Personalization and Segmentation
- Email Tracking and Analytics
Module 4. Campaigns and Programs: Creating and Managing Programs, Campaign and Program Analytics
- Understanding Campaigns and Programs
- Creating and Managing Campaigns
- Creating and Managing Programs
- Campaign and Program Analytics
- Campaign and Program Optimization
Module 5. Landing Pages and Forms: Creating and Managing Forms, Landing Page and Form Design
- Introduction to Landing Pages and Forms
- Creating and Managing Landing Pages
- Creating and Managing Forms
- Landing Page and Form Design
- Landing Page and Form Analytics
Module 6. Social Media and Mobile Marketing: Social Media and Mobile Analytics
- Introduction to Social Media and Mobile Marketing
- Creating and Managing Social Media Campaigns
- Creating and Managing Mobile Campaigns
- Social Media and Mobile Analytics
- Social Media and Mobile Optimization
Module 7. Analytics and Reporting: Creating and Managing Reports, Report Analytics and Insights
- Introduction to Analytics and Reporting
- Understanding Marketo Analytics
- Creating and Managing Reports
- Report Design and Visualization
- Report Analytics and Insights
Module 8. Integration and API: API Design and Development, API Analytics and Security
- Introduction to Integration and API
- Understanding Marketo Integration
- Creating and Managing API Connections
- API Design and Development
- API Analytics and Security
Module 9. Advanced Topics: Advanced Integration and API, Advanced Analytics and Reporting
- Introduction to Advanced Topics
- Understanding Marketo's Advanced Features
- Creating and Managing Advanced Campaigns
- Advanced Analytics and Reporting
- Advanced Integration and API
Module 10. Certification and Next Steps: Taking the Certification Exam, Conclusion and Final Thoughts
- Preparing for the Certification Exam
- Taking the Certification Exam
- Maintaining Your Certification
- Next Steps and Continued Learning
- Conclusion and Final Thoughts