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Mastering Master Data Management; Critical Capabilities for Salesforce CRM Success

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Mastering Master Data Management: Critical Capabilities for Salesforce CRM Success



Course Overview

This comprehensive course is designed to equip you with the critical capabilities needed to master Master Data Management (MDM) in Salesforce CRM. With a focus on interactive and engaging learning, you'll gain the knowledge and skills necessary to drive business success.



Course Objectives

  • Understand the fundamentals of Master Data Management and its importance in Salesforce CRM
  • Learn how to design and implement an effective MDM strategy
  • Discover how to manage and govern master data across the enterprise
  • Develop skills in data quality, data integration, and data governance
  • Understand how to leverage MDM to drive business outcomes and improve customer engagement


Course Outline

Module 1: Introduction to Master Data Management

  • Defining Master Data Management
  • Understanding the importance of MDM in Salesforce CRM
  • Overview of MDM architecture and components
  • MDM implementation best practices

Module 2: Designing an Effective MDM Strategy

  • Understanding business requirements and stakeholder needs
  • Defining data governance policies and procedures
  • Designing a data architecture for MDM
  • Developing a data quality framework

Module 3: Master Data Governance and Management

  • Understanding data governance roles and responsibilities
  • Developing a data governance framework
  • Managing master data across the enterprise
  • Data quality and data validation techniques

Module 4: Data Quality and Integration

  • Understanding data quality concepts and metrics
  • Data profiling and data cleansing techniques
  • Data integration strategies and best practices
  • Using data quality tools and technologies

Module 5: Data Governance and Compliance

  • Understanding data governance regulations and standards
  • Developing a compliance framework for MDM
  • Data risk management and mitigation strategies
  • Auditing and monitoring data governance

Module 6: MDM Implementation and Deployment

  • Planning and executing an MDM implementation project
  • Configuring and customizing MDM solutions
  • Testing and validating MDM deployments
  • Post-implementation review and optimization

Module 7: Leveraging MDM for Business Outcomes

  • Understanding the business value of MDM
  • Using MDM to drive customer engagement and loyalty
  • Improving operational efficiency with MDM
  • Measuring and reporting MDM ROI


Course Features

  • Interactive and engaging learning with hands-on projects and real-world applications
  • Comprehensive and up-to-date content covering the latest MDM trends and best practices
  • Expert instructors with extensive experience in MDM and Salesforce CRM
  • Certification upon completion, issued by The Art of Service
  • Flexible learning with bite-sized lessons and lifetime access
  • User-friendly and mobile-accessible platform for easy learning on-the-go
  • Community-driven with discussion forums and peer feedback
  • Actionable insights and practical skills to apply in your organization
  • Progress tracking and gamification to keep you motivated and engaged


Certificate of Completion

Upon completing this course, you will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your expertise and knowledge in Master Data Management and Salesforce CRM.

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