What does the Programmatic Advertising course cover?
Programmatic Advertising is covered here in 10 modules: Introduction to Programmatic Advertising: Understanding the programmatic ecosystem, Programmatic Advertising Fundamentals: Bidding and pricing models, Data and Analytics in Programmatic Advertising: Attribution modeling and ROI analysis and 7 more. The outline lists 40 specific topics, opening with defining programmatic advertising and its benefits and closing with podcast and audio advertising.
How do you approach Programmatic Advertising step by step?
The work is sequenced in 10 stages. It starts with Introduction to Programmatic Advertising: Understanding the programmatic ecosystem, moves through Programmatic Advertising Fundamentals: Bidding and pricing models and Data and Analytics in Programmatic Advertising: Attribution modeling and ROI analysis, and ends at Future of Programmatic Advertising: Podcast and audio advertising.
What is in Module 1 of the Programmatic Advertising course?
Module 1 is Introduction to Programmatic Advertising: Understanding the programmatic ecosystem. It works through defining programmatic advertising and its benefits, understanding the programmatic ecosystem, key players and stakeholders in programmatic advertising and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Programmatic Advertising course delivered?
The Programmatic Advertising course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Programmatic Advertising course cost?
The Programmatic Advertising course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Programmatic Advertising Toolkit, Programmatic Advertising Essentials, Programmatic Advertising in Digital marketing, Programmatic Advertising and AI innovation Kit.
More answers: what you get with every course, refund policy, all help answers.
Mastering Programmatic Advertising: A Step-by-Step Toolkit
Course Overview
This comprehensive course is designed to help you master the art of programmatic advertising, providing a step-by-step toolkit to help you succeed in the digital marketing landscape. With interactive and engaging content, expert instructors, and real-world applications, you'll gain the skills and knowledge needed to drive results-driven campaigns and advance your career.Course Curriculum
Module 1. Introduction to Programmatic Advertising: Understanding the programmatic ecosystem
- Defining programmatic advertising and its benefits
- Understanding the programmatic ecosystem
- Key players and stakeholders in programmatic advertising
- Programmatic advertising trends and future outlook
Module 2. Programmatic Advertising Fundamentals: Bidding and pricing models
- Ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs)
- Ad formats and creative options
- Targeting and segmentation strategies
- Bidding and pricing models
Module 3. Data and Analytics in Programmatic Advertising: Attribution modeling and ROI analysis
- Data sources and types (1st, 2nd, 3rd party)
- Data management platforms (DMPs) and customer relationship management (CRM) systems
- Key performance indicators (KPIs) and metrics for programmatic advertising
- Attribution modeling and ROI analysis
Module 4. Programmatic Advertising Channels and Platforms: Ad verification and brand safety
- Display, video, mobile, and native advertising
- Programmatic TV and audio advertising
- Platform-specific advertising (e.g., Facebook, Google, Amazon)
- Ad verification and brand safety
Module 5. Advanced Programmatic Advertising Strategies: Native and sponsored content
- Retargeting and lookalike targeting
- Contextual and behavioral targeting
- Native and sponsored content
- Influencer marketing and programmatic partnerships
Module 6. Programmatic Advertising Optimization and Troubleshooting: Targeting and bidding optimization
- Campaign setup and launch best practices
- Ad creative optimization and A/B testing
- Targeting and bidding optimization
- Troubleshooting common campaign issues
Module 7. Programmatic Advertising Measurement and Attribution: Multi-touch attribution modeling
- View-through and click-through attribution
- Conversion tracking and ROI analysis
- Multi-touch attribution modeling
- Brand lift and awareness measurement
Module 8. Programmatic Advertising for Brands and Agencies: Brand safety and ad verification
- Brand safety and ad verification
- Transparency and accountability in programmatic advertising
- Programmatic advertising for e-commerce and retail
- Programmatic advertising for B2B and lead generation
Module 9. Programmatic Advertising for Publishers and Media Owners: Ad exchange and SSP management
- Monetization strategies for publishers
- Ad exchange and SSP management
- Header bidding and wrapper solutions
- Ad blocking and user experience considerations
Module 10. Future of Programmatic Advertising: Podcast and audio advertising
- Emerging trends and technologies (e.g., AI, blockchain, 5G)
- Programmatic advertising in a post-cookie world
- Connected TV and over-the-top (OTT) advertising
- Podcast and audio advertising
Certificate of Completion
Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service, demonstrating their expertise in programmatic advertising.Course Features
- Interactive and engaging content
- Expert instructors with real-world experience
- Real-world applications and case studies
- High-quality video lessons and materials
- Personalized learning experience
- Up-to-date and relevant content
- Practical and actionable insights
- Hands-on projects and exercises
- Bite-sized lessons and flexible learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven discussion forums
- User-friendly and mobile-accessible platform