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Mastering Programmatic Advertising Essentials

Mastering Programmatic Advertising Essentials

$199.00
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Mastering Programmatic Advertising Essentials

Unlock the power of programmatic advertising and take your digital marketing skills to the next level with our comprehensive course. Upon completion, receive a Certificate issued by The Art of Service, recognized industry-wide.



Course Overview

This extensive and detailed course is designed to provide a thorough understanding of programmatic advertising, covering the fundamentals, advanced strategies, and real-world applications. Our interactive and engaging curriculum is structured into 8 modules, each packed with bite-sized lessons, hands-on projects, and actionable insights.



Course Curriculum

Module 1: Introduction to Programmatic Advertising

  • Defining Programmatic Advertising
  • History and Evolution of Programmatic Advertising
  • Benefits and Challenges of Programmatic Advertising
  • Programmatic Advertising Ecosystem: Key Players and Roles

Module 2: Programmatic Advertising Fundamentals

  • Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
  • Demand-Side Platforms (DSPs): Features and Functionality
  • Data Management Platforms (DMPs): Role in Programmatic Advertising
  • Ad Formats and Creative Assets for Programmatic Advertising

Module 3: Targeting and Segmentation in Programmatic Advertising

  • Understanding Targeting Options: Contextual, Behavioral, and Location-Based
  • Segmentation Strategies: First-Party, Second-Party, and Third-Party Data
  • Creating and Managing Audience Segments
  • Best Practices for Targeting and Segmentation

Module 4: Programmatic Advertising Buying and Optimization

  • Programmatic Buying Strategies: Real-Time Bidding (RTB) and Private Marketplaces
  • Understanding Bid Optimization and Pricing Models
  • Ad Serving and Tracking: Key Performance Indicators (KPIs) and Metrics
  • Optimization Techniques: Frequency Capping, Dayparting, and more

Module 5: Data-Driven Programmatic Advertising

  • Leveraging Data for Programmatic Advertising: First-Party, Second-Party, and Third-Party Data
  • Data Management and Analysis: Tools and Techniques
  • Using Data to Inform Targeting and Optimization Strategies
  • Measuring and Evaluating Data-Driven Programmatic Advertising Performance

Module 6: Advanced Programmatic Advertising Strategies

  • Advanced Targeting Techniques: Lookalike Targeting and Retargeting
  • Programmatic Advertising for Specific Industries: Healthcare, Finance, and more
  • Using Programmatic Advertising for Branding and Awareness Campaigns
  • Advanced Optimization Techniques: AI and Machine Learning

Module 7: Programmatic Advertising and Ad Fraud

  • Understanding Ad Fraud: Types, Causes, and Consequences
  • Ad Fraud Detection and Prevention: Tools and Techniques
  • Best Practices for Mitigating Ad Fraud in Programmatic Advertising
  • Industry Initiatives and Regulations: IAB, MRC, and more

Module 8: Programmatic Advertising: Future Developments and Trends

  • Emerging Trends in Programmatic Advertising: AI, Blockchain, and more
  • The Role of Programmatic Advertising in a Cookieless World
  • Future Developments in Programmatic Advertising: Predictions and Insights
  • Preparing for the Future of Programmatic Advertising: Strategies and Recommendations


Course Features

  • Interactive and Engaging: Bite-sized lessons, hands-on projects, and gamification
  • Comprehensive and Up-to-Date: Covers the latest trends and developments in programmatic advertising
  • Personalized Learning: Flexible pacing and personalized feedback
  • Expert Instruction: Industry experts with extensive experience in programmatic advertising
  • Certificate upon Completion: Issued by The Art of Service, recognized industry-wide
  • Lifetime Access: Access the course materials for a lifetime
  • Mobile-Accessible: Learn on-the-go with our mobile-friendly platform
  • Community-Driven: Join a community of learners and industry professionals
Join our Mastering Programmatic Advertising Essentials course today and take the first step towards becoming a certified expert in programmatic advertising!

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