What does the Salesforce Marketing Cloud course cover?
Salesforce Marketing Cloud is covered here in 10 modules: Introduction to Salesforce Marketing Cloud: Key features and benefits, Email Studio: Creating and sending emails, Email metrics and analytics, Mobile Studio: Mobile metrics and analytics, Creating and sending SMS and MMS messages and 7 more.
How do you approach Salesforce Marketing Cloud step by step?
The work is sequenced in 10 stages. It starts with Introduction to Salesforce Marketing Cloud: Key features and benefits, moves through Email Studio: Creating and sending emails, Email metrics and analytics and Mobile Studio: Mobile metrics and analytics, Creating and sending SMS and MMS messages, and ends at Self-Assessment and Certification: Hands-on practice and project work.
What is in Module 1 of the Salesforce Marketing Cloud course?
Module 1 is Introduction to Salesforce Marketing Cloud: Key features and benefits. It works through Overview of Salesforce Marketing Cloud, key features and benefits, understanding the platform architecture and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Salesforce Marketing Cloud course delivered?
The Salesforce Marketing Cloud course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Salesforce Marketing Cloud course cost?
The Salesforce Marketing Cloud course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Salesforce Marketing Cloud Implementation Checklist, Salesforce Marketing Cloud Self Assessment Checklist, Salesforce CRM Implementation with Comprehensive, Salesforce Pardot Implementation Checklist and Self.
More answers: what you get with every course, refund policy, all help answers.
Mastering Salesforce Marketing Cloud: Implementation, Optimization, and Self-Assessment Strategies
Course Overview
This comprehensive course is designed to help you master the Salesforce Marketing Cloud platform, covering implementation, optimization, and self-assessment strategies. Upon completion, participants receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and personalized curriculum
- Up-to-date and practical knowledge with real-world applications
- High-quality content delivered by expert instructors
- Certificate issued by The Art of Service upon completion
- Flexible learning options with user-friendly and mobile-accessible platform
- Community-driven with actionable insights and hands-on projects
- Bite-sized lessons with lifetime access and gamification features
- Progress tracking to monitor your development
Course Outline
Module 1. Introduction to Salesforce Marketing Cloud: Key features and benefits
- Overview of Salesforce Marketing Cloud
- Key features and benefits
- Understanding the platform architecture
- Setting up your Marketing Cloud account
Module 2. Email Studio: Creating and sending emails, Email metrics and analytics
- Introduction to Email Studio
- Creating and sending emails
- Email template design and development
- Segmentation and targeting strategies
- Email metrics and analytics
Module 3. Mobile Studio: Mobile metrics and analytics, Creating and sending SMS and MMS messages
- Introduction to Mobile Studio
- Creating and sending SMS and MMS messages
- Mobile messaging strategies and best practices
- Mobile metrics and analytics
Module 4. Journey Builder: Journey metrics and analytics, Using decision splits and activities
- Introduction to Journey Builder
- Creating and managing customer journeys
- Using decision splits and activities
- Journey metrics and analytics
Module 5. Automation Studio: Automation metrics and analytics
- Introduction to Automation Studio
- Creating and managing automation workflows
- Using automation activities and decision splits
- Automation metrics and analytics
Module 6. Contact Builder: Contact metrics and analytics, Creating and managing contact data
- Introduction to Contact Builder
- Creating and managing contact data
- Using data extensions and data filters
- Contact metrics and analytics
Module 7. Data and Analytics: Introduction to in Marketing Cloud, Using data extensions and data views
- Introduction to data and analytics in Marketing Cloud
- Using data extensions and data views
- Creating and managing reports and dashboards
- Data and analytics best practices
Module 8. Implementation and Integration: Using APIs and SDKs for custom integrations
- Implementing Marketing Cloud in your organization
- Integrating Marketing Cloud with other Salesforce products
- Using APIs and SDKs for custom integrations
- Implementation and integration best practices
Module 9. Optimization and Best Practices: Optimization metrics and analytics
- Optimizing your Marketing Cloud implementation
- Best practices for email, mobile, and journey optimization
- Using A/B testing and experimentation
- Optimization metrics and analytics
Module 10. Self-Assessment and Certification: Hands-on practice and project work
- Self-assessment strategies for Marketing Cloud
- Preparing for the Marketing Cloud certification exam
- Hands-on practice and project work
- Certificate issued by The Art of Service upon completion