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Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Journeys

Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Journeys

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Salesforce Marketing Cloud: Unlocking Personalized Customer Journeys



Course Overview

This comprehensive course is designed to help you master the power of Salesforce Marketing Cloud and unlock personalized customer journeys. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering all aspects of Salesforce Marketing Cloud
  • Personalized learning approach to suit your needs and goals
  • Up-to-date and practical training with real-world applications
  • High-quality content developed by expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning options to fit your schedule and lifestyle
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment with support from instructors and peers
  • Actionable insights and hands-on projects to reinforce learning
  • Bite-sized lessons and lifetime access to course materials
  • Gamification and progress tracking to keep you motivated and engaged


Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud and its capabilities
  • Understanding the benefits of using Salesforce Marketing Cloud
  • Setting up and configuring your Salesforce Marketing Cloud account

Module 2: Understanding Your Customers

  • Creating buyer personas and understanding customer needs
  • Developing customer journeys and mapping customer interactions
  • Using data and analytics to inform customer insights

Module 3: Building and Managing Your Customer Database

  • Creating and managing subscriber lists and data extensions
  • Understanding data types and attributes in Salesforce Marketing Cloud
  • Importing and exporting data from Salesforce Marketing Cloud

Module 4: Email Marketing with Salesforce Marketing Cloud

  • Creating and sending email campaigns with Salesforce Marketing Cloud
  • Understanding email metrics and reporting in Salesforce Marketing Cloud
  • Using email automation and triggered sends in Salesforce Marketing Cloud

Module 5: Mobile and SMS Marketing with Salesforce Marketing Cloud

  • Creating and sending mobile and SMS campaigns with Salesforce Marketing Cloud
  • Understanding mobile and SMS metrics and reporting in Salesforce Marketing Cloud
  • Using mobile and SMS automation and triggered sends in Salesforce Marketing Cloud

Module 6: Predictive Intelligence and Personalization

  • Understanding predictive intelligence and machine learning in Salesforce Marketing Cloud
  • Using predictive intelligence to personalize customer interactions
  • Creating and managing predictive models in Salesforce Marketing Cloud

Module 7: Content Management and Creation

  • Creating and managing content in Salesforce Marketing Cloud
  • Understanding content types and attributes in Salesforce Marketing Cloud
  • Using content automation and triggered content in Salesforce Marketing Cloud

Module 8: Journey Builder and Automation

  • Understanding Journey Builder and its capabilities
  • Creating and managing customer journeys with Journey Builder
  • Using automation and triggered activities in Journey Builder

Module 9: Analytics and Reporting

  • Understanding analytics and reporting in Salesforce Marketing Cloud
  • Creating and managing reports and dashboards in Salesforce Marketing Cloud
  • Using data and analytics to inform marketing decisions

Module 10: Integration and APIs

  • Understanding integration options with Salesforce Marketing Cloud
  • Using APIs to integrate with Salesforce Marketing Cloud
  • Creating and managing integrations with Salesforce Marketing Cloud

Module 11: Best Practices and Optimization

  • Understanding best practices for using Salesforce Marketing Cloud
  • Optimizing customer journeys and marketing campaigns
  • Using data and analytics to inform optimization decisions

Module 12: Certification and Next Steps

  • Preparing for the Salesforce Marketing Cloud certification exam
  • Understanding next steps and continued learning opportunities
  • Celebrating your success and achievement!


Certificate of Completion

Upon completing this course, you will receive a certificate issued by The Art of Service, demonstrating your mastery of Salesforce Marketing Cloud and your ability to unlock personalized customer journeys.

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