What does the Salesforce Marketing Cloud course cover?
Salesforce Marketing Cloud is covered here in 10 modules: Introduction to Salesforce Marketing Cloud, Understanding Customer Journeys: Defining customer journeys and their importance in marketing, Email Marketing with Salesforce Marketing Cloud and 7 more. The outline lists 30 specific topics, opening with Overview of the Salesforce Marketing Cloud platform and closing with Creating and managing advanced campaigns in Salesforce Marketing Cloud.
How do you approach Salesforce Marketing Cloud step by step?
The work is sequenced in 10 stages. It starts with Introduction to Salesforce Marketing Cloud, moves through understanding Customer Journeys: Defining customer journeys and their importance in marketing and Email Marketing with Salesforce Marketing Cloud, and ends at Best Practices and Advanced Topics. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Salesforce Marketing Cloud course?
Module 1 is Introduction to Salesforce Marketing Cloud. It works through Overview of the Salesforce Marketing Cloud platform, Understanding the benefits of using Salesforce Marketing Cloud and Setting up and configuring your Salesforce Marketing Cloud account. It sets the vocabulary the remaining 9 modules build on.
How is the Salesforce Marketing Cloud course delivered?
The Salesforce Marketing Cloud course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Salesforce Marketing Cloud course cost?
The Salesforce Marketing Cloud course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Salesforce Marketing Cloud for High-Impact Customer, Salesforce CPQ, Salesforce Marketing Cloud Toolkit, Salesforce Service Cloud Toolkit.
More answers: what you get with every course, refund policy, all help answers.
Mastering Salesforce Marketing Cloud: Unlocking Risk-Free Customer Journeys
Course Overview
This comprehensive course is designed to help you master the Salesforce Marketing Cloud platform and unlock risk-free customer journeys. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.Course Features
- Interactive and engaging learning experience
- Comprehensive and up-to-date content
- Personalized learning approach
- Practical, real-world applications
- High-quality content and expert instructors
- Certificate issued by The Art of Service upon completion
- Flexible learning options, including mobile accessibility
- Community-driven learning environment
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking features
Course Outline
Module 1: Introduction to Salesforce Marketing Cloud
- Overview of the Salesforce Marketing Cloud platform
- Understanding the benefits of using Salesforce Marketing Cloud
- Setting up and configuring your Salesforce Marketing Cloud account
Module 2. Understanding Customer Journeys: Defining customer journeys and their importance in marketing
- Defining customer journeys and their importance in marketing
- Understanding customer journey mapping and its role in Salesforce Marketing Cloud
- Creating and managing customer journeys in Salesforce Marketing Cloud
Module 3: Email Marketing with Salesforce Marketing Cloud
- Overview of email marketing and its role in Salesforce Marketing Cloud
- Creating and sending email campaigns in Salesforce Marketing Cloud
- Understanding email metrics and analytics in Salesforce Marketing Cloud
Module 4: Mobile Marketing with Salesforce Marketing Cloud
- Overview of mobile marketing and its role in Salesforce Marketing Cloud
- Creating and sending mobile campaigns in Salesforce Marketing Cloud
- Understanding mobile metrics and analytics in Salesforce Marketing Cloud
Module 5: Predictive Intelligence with Salesforce Marketing Cloud
- Overview of predictive intelligence and its role in Salesforce Marketing Cloud
- Understanding how to use predictive intelligence in Salesforce Marketing Cloud
- Creating and managing predictive models in Salesforce Marketing Cloud
Module 6: Content Management with Salesforce Marketing Cloud
- Overview of content management and its role in Salesforce Marketing Cloud
- Creating and managing content in Salesforce Marketing Cloud
- Understanding content metrics and analytics in Salesforce Marketing Cloud
Module 7: Personalization with Salesforce Marketing Cloud
- Overview of personalization and its role in Salesforce Marketing Cloud
- Understanding how to use personalization in Salesforce Marketing Cloud
- Creating and managing personalized content in Salesforce Marketing Cloud
Module 8: Analytics and Reporting with Salesforce Marketing Cloud
- Overview of analytics and reporting in Salesforce Marketing Cloud
- Understanding how to use analytics and reporting in Salesforce Marketing Cloud
- Creating and managing reports in Salesforce Marketing Cloud
Module 9: Integration with Salesforce CRM
- Overview of integrating Salesforce Marketing Cloud with Salesforce CRM
- Understanding how to integrate Salesforce Marketing Cloud with Salesforce CRM
- Creating and managing integrated campaigns in Salesforce Marketing Cloud and Salesforce CRM
Module 10: Best Practices and Advanced Topics
- Overview of best practices for using Salesforce Marketing Cloud
- Understanding advanced topics in Salesforce Marketing Cloud
- Creating and managing advanced campaigns in Salesforce Marketing Cloud