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Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Journeys

Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Journeys

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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What does the Salesforce Marketing Cloud course cover?

Salesforce Marketing Cloud is covered here in 12 modules: Introduction to Salesforce Marketing Cloud, Understanding Your Customers: Using data and analytics to inform customer insights, Building and Managing Your Customer Database and 9 more. The outline lists 36 specific topics, opening with Overview of Salesforce Marketing Cloud and its capabilities and closing with celebrating your success and achievement!.

How do you approach Salesforce Marketing Cloud step by step?

The work is sequenced in 12 stages. It starts with Introduction to Salesforce Marketing Cloud, moves through understanding Your Customers: Using data and analytics to inform customer insights and Building and Managing Your Customer Database, and ends at Certification and Next Steps: Celebrating your success and achievement!. Each stage carries its own topic list, so the sequence is followed rather than summarised.

What is in Module 1 of the Salesforce Marketing Cloud course?

Module 1 is Introduction to Salesforce Marketing Cloud. It works through Overview of Salesforce Marketing Cloud and its capabilities, Understanding the benefits of using Salesforce Marketing Cloud and Setting up and configuring your Salesforce Marketing Cloud account. It sets the vocabulary the remaining 11 modules build on.

How is the Salesforce Marketing Cloud course delivered?

The Salesforce Marketing Cloud course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.

How much does the Salesforce Marketing Cloud course cost?

The Salesforce Marketing Cloud course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Salesforce Marketing Cloud for High-Impact Customer, AI-Driven Personalization for High-Value Customer Journeys, Personalized Customer Journeys in Power, Marketing Automation.

More answers: what you get with every course, refund policy, all help answers.

Mastering Salesforce Marketing Cloud: Unlocking Personalized Customer Journeys



Course Overview

This comprehensive course is designed to help you master the power of Salesforce Marketing Cloud and unlock personalized customer journeys. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering all aspects of Salesforce Marketing Cloud
  • Personalized learning approach to suit your needs and goals
  • Up-to-date and practical training with real-world applications
  • High-quality content developed by expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning options to fit your schedule and lifestyle
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment with support from instructors and peers
  • Actionable insights and hands-on projects to reinforce learning
  • Bite-sized lessons and lifetime access to course materials
  • Gamification and progress tracking to keep you motivated and engaged


Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud and its capabilities
  • Understanding the benefits of using Salesforce Marketing Cloud
  • Setting up and configuring your Salesforce Marketing Cloud account

Module 2. Understanding Your Customers: Using data and analytics to inform customer insights

  • Creating buyer personas and understanding customer needs
  • Developing customer journeys and mapping customer interactions
  • Using data and analytics to inform customer insights

Module 3: Building and Managing Your Customer Database

  • Creating and managing subscriber lists and data extensions
  • Understanding data types and attributes in Salesforce Marketing Cloud
  • Importing and exporting data from Salesforce Marketing Cloud

Module 4: Email Marketing with Salesforce Marketing Cloud

  • Creating and sending email campaigns with Salesforce Marketing Cloud
  • Understanding email metrics and reporting in Salesforce Marketing Cloud
  • Using email automation and triggered sends in Salesforce Marketing Cloud

Module 5: Mobile and SMS Marketing with Salesforce Marketing Cloud

  • Creating and sending mobile and SMS campaigns with Salesforce Marketing Cloud
  • Understanding mobile and SMS metrics and reporting in Salesforce Marketing Cloud
  • Using mobile and SMS automation and triggered sends in Salesforce Marketing Cloud

Module 6: Predictive Intelligence and Personalization

  • Understanding predictive intelligence and machine learning in Salesforce Marketing Cloud
  • Using predictive intelligence to personalize customer interactions
  • Creating and managing predictive models in Salesforce Marketing Cloud

Module 7. Content Management and Creation: Creating and managing content in Salesforce Marketing Cloud

  • Creating and managing content in Salesforce Marketing Cloud
  • Understanding content types and attributes in Salesforce Marketing Cloud
  • Using content automation and triggered content in Salesforce Marketing Cloud

Module 8. Journey Builder and Automation: Understanding Journey Builder and its capabilities

  • Understanding Journey Builder and its capabilities
  • Creating and managing customer journeys with Journey Builder
  • Using automation and triggered activities in Journey Builder

Module 9. Analytics and Reporting: Understanding in Salesforce Marketing Cloud

  • Understanding analytics and reporting in Salesforce Marketing Cloud
  • Creating and managing reports and dashboards in Salesforce Marketing Cloud
  • Using data and analytics to inform marketing decisions

Module 10. Integration and APIs: Using APIs to integrate with Salesforce Marketing Cloud

  • Understanding integration options with Salesforce Marketing Cloud
  • Using APIs to integrate with Salesforce Marketing Cloud
  • Creating and managing integrations with Salesforce Marketing Cloud

Module 11. Best Practices and Optimization: Optimizing customer journeys and marketing campaigns

  • Understanding best practices for using Salesforce Marketing Cloud
  • Optimizing customer journeys and marketing campaigns
  • Using data and analytics to inform optimization decisions

Module 12. Certification and Next Steps: Celebrating your success and achievement!

  • Preparing for the Salesforce Marketing Cloud certification exam
  • Understanding next steps and continued learning opportunities
  • Celebrating your success and achievement!


Certificate of Completion

Upon completing this course, you will receive a certificate issued by The Art of Service, demonstrating your mastery of Salesforce Marketing Cloud and your ability to unlock personalized customer journeys.

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