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Mastering Salesforce Marketing Cloud; Unlocking Risk-Free Customer Journeys

Mastering Salesforce Marketing Cloud; Unlocking Risk-Free Customer Journeys

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Salesforce Marketing Cloud: Unlocking Risk-Free Customer Journeys



Course Overview

This comprehensive course is designed to help you master the Salesforce Marketing Cloud platform and unlock risk-free customer journeys. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in today's fast-paced marketing landscape.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical, real-world applications
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning options, including mobile accessibility
  • Community-driven learning environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of the Salesforce Marketing Cloud platform
  • Understanding the benefits of using Salesforce Marketing Cloud
  • Setting up and configuring your Salesforce Marketing Cloud account

Module 2: Understanding Customer Journeys

  • Defining customer journeys and their importance in marketing
  • Understanding customer journey mapping and its role in Salesforce Marketing Cloud
  • Creating and managing customer journeys in Salesforce Marketing Cloud

Module 3: Email Marketing with Salesforce Marketing Cloud

  • Overview of email marketing and its role in Salesforce Marketing Cloud
  • Creating and sending email campaigns in Salesforce Marketing Cloud
  • Understanding email metrics and analytics in Salesforce Marketing Cloud

Module 4: Mobile Marketing with Salesforce Marketing Cloud

  • Overview of mobile marketing and its role in Salesforce Marketing Cloud
  • Creating and sending mobile campaigns in Salesforce Marketing Cloud
  • Understanding mobile metrics and analytics in Salesforce Marketing Cloud

Module 5: Predictive Intelligence with Salesforce Marketing Cloud

  • Overview of predictive intelligence and its role in Salesforce Marketing Cloud
  • Understanding how to use predictive intelligence in Salesforce Marketing Cloud
  • Creating and managing predictive models in Salesforce Marketing Cloud

Module 6: Content Management with Salesforce Marketing Cloud

  • Overview of content management and its role in Salesforce Marketing Cloud
  • Creating and managing content in Salesforce Marketing Cloud
  • Understanding content metrics and analytics in Salesforce Marketing Cloud

Module 7: Personalization with Salesforce Marketing Cloud

  • Overview of personalization and its role in Salesforce Marketing Cloud
  • Understanding how to use personalization in Salesforce Marketing Cloud
  • Creating and managing personalized content in Salesforce Marketing Cloud

Module 8: Analytics and Reporting with Salesforce Marketing Cloud

  • Overview of analytics and reporting in Salesforce Marketing Cloud
  • Understanding how to use analytics and reporting in Salesforce Marketing Cloud
  • Creating and managing reports in Salesforce Marketing Cloud

Module 9: Integration with Salesforce CRM

  • Overview of integrating Salesforce Marketing Cloud with Salesforce CRM
  • Understanding how to integrate Salesforce Marketing Cloud with Salesforce CRM
  • Creating and managing integrated campaigns in Salesforce Marketing Cloud and Salesforce CRM

Module 10: Best Practices and Advanced Topics

  • Overview of best practices for using Salesforce Marketing Cloud
  • Understanding advanced topics in Salesforce Marketing Cloud
  • Creating and managing advanced campaigns in Salesforce Marketing Cloud


Certificate and Recognition

Upon completion of this course, you will receive a certificate issued by The Art of Service, recognizing your mastery of Salesforce Marketing Cloud and your ability to unlock risk-free customer journeys.



Course Format

This course is delivered online, with interactive and engaging content, including video lessons, hands-on projects, and downloadable resources.



Course Duration

This course is self-paced, allowing you to complete it at your own speed. The estimated completion time is 40 hours.



Prerequisites

There are no prerequisites for this course, although prior knowledge of marketing and Salesforce Marketing Cloud is recommended.



Target Audience

This course is designed for marketers, business owners, and anyone looking to master Salesforce Marketing Cloud and unlock risk-free customer journeys.

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