What does the SEO Audits course cover?
SEO Audits is covered here in 10 modules: Introduction to SEO Audits: What is an SEO audit?, Why is an SEO audit important?, Understanding Google Algorithm Updates: Best practices for algorithm compliance, Technical SEO Audit: SSL encryption and HTTPS migration and 7 more. The outline lists 48 specific topics, opening with what is an SEO audit?
How do you approach SEO Audits step by step?
The work is sequenced in 10 stages. It starts with Introduction to SEO Audits: What is an SEO audit?, Why is an SEO audit important?, moves through Understanding Google Algorithm Updates: Best practices for algorithm compliance and Technical SEO Audit: SSL encryption and HTTPS migration, and ends at Advanced SEO Audit Topics: SEO for e-commerce and enterprise websites.
What is in Module 1 of the SEO Audits course?
Module 1 is Introduction to SEO Audits: What is an SEO audit?, Why is an SEO audit important?. It works through what is an SEO audit?, why is an SEO audit important?, types of SEO audits (technical, content, link, etc.) and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the SEO Audits course delivered?
The SEO Audits course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the SEO Audits course cost?
The SEO Audits course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: SEO Audit and Website Optimization Strategies, Website Accessibility Compliance for SEO, Comprehensive SEO Audits and Website Analysis, SEO Mastery.
More answers: what you get with every course, refund policy, all help answers.
Mastering SEO Audits: A Step-by-Step Guide to Ensure Google Algorithm Compliance and Boost Website Sales
Course Overview
This comprehensive course is designed to help you master the art of SEO audits, ensuring your website complies with Google's algorithm and boosts sales. Upon completion, you'll receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and personalized course content
- Up-to-date information on the latest Google algorithm updates
- Practical, real-world applications and case studies
- High-quality content developed by expert instructors
- Certificate of Completion issued by The Art of Service
- Flexible learning schedule with lifetime access
- User-friendly and mobile-accessible course platform
- Community-driven discussion forums for support and feedback
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning and retention
- Gamification and progress tracking features
Course Outline
Module 1. Introduction to SEO Audits: What is an SEO audit?, Why is an SEO audit important?
- What is an SEO audit?
- Why is an SEO audit important?
- Types of SEO audits (technical, content, link, etc.)
- Tools and software used for SEO audits
Module 2. Understanding Google Algorithm Updates: Best practices for algorithm compliance
- History of major Google algorithm updates (Panda, Penguin, Hummingbird, etc.)
- How to stay up-to-date with the latest algorithm changes
- Impact of algorithm updates on website rankings and traffic
- Best practices for algorithm compliance
Module 3. Technical SEO Audit: SSL encryption and HTTPS migration
- Website crawlability and indexing issues
- Page speed optimization and mobile-friendliness
- XML sitemap and robots.txt file optimization
- Canonicalization and duplicate content issues
- SSL encryption and HTTPS migration
Module 4. Content SEO Audit: Meta tags and header tags optimization
- Content quality and relevance assessment
- Keyword research and optimization techniques
- Content duplication and plagiarism issues
- Meta tags and header tags optimization
- Image and video optimization techniques
Module 5. Link SEO Audit: Link building tools and software, Link quality and relevance assessment
- Link building strategies and techniques
- Link quality and relevance assessment
- Anchor text optimization and diversification
- Link removal and disavowal techniques
- Link building tools and software
Module 6. Local SEO Audit: Local SEO tools and software, Local citation building and management
- Google My Business optimization techniques
- Local citation building and management
- Local keyword research and optimization
- Local link building strategies and techniques
- Local SEO tools and software
Module 7. Analytics and Tracking: Goal setting and conversion tracking
- Google Analytics setup and configuration
- Goal setting and conversion tracking
- Event tracking and e-commerce tracking
- Google Tag Manager setup and configuration
- Data analysis and interpretation techniques
Module 8. SEO Audit Reporting and Recommendations: SEO audit report structure and format
- SEO audit report structure and format
- Recommendations for improvement and implementation
- Prioritization and phasing of SEO audit recommendations
- SEO audit report presentation and communication techniques
- Client or stakeholder management and communication
Module 9. SEO Audit Tools and Software: Overview of popular, Tool selection and usage best practices
- Overview of popular SEO audit tools and software
- Ahrefs, SEMrush, Moz, and other tool suites
- Google Search Console and Google Analytics integration
- Tool selection and usage best practices
- Tool-based SEO audit workflows and processes
Module 10. Advanced SEO Audit Topics: SEO for e-commerce and enterprise websites
- Artificial intelligence and machine learning in SEO
- Voice search and conversational search optimization
- Podcast and video SEO optimization techniques
- Entity-based optimization and schema markup
- SEO for e-commerce and enterprise websites